Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.

Listen to Dan Wilks, Director at Credos; Vic, Head of Strategy at Leith; and Ria Lina, award-winning comedian discuss the ways that humour can help you connect with your audiences.

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