Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity. 

Listen to Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity; Jane Shanaham, a patient advocate for multiple sclerosis; Brian Coane, Partner of Leith Health; and Ria Lina, award-winning comedian.

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We all know humour is effective, but how effective?

In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.

Listen to Dan Wilks, Director at Credos; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.

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What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby.

Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.

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Why is humour absent in health marketing? What’s so funny about incontinence? Our panel explores the unique barriers in health and pharma, discusses how agencies can encourage brave ideas, and examines data on humour’s effectiveness in advertising.

Listen to Dan Wilks, Director at Credos; Vic, Head of Strategy at Leith; and Ria Lina, award-winning comedian discuss the ways that humour can help you connect with your audiences.

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Is dark humour appropriate in health communications? How does sexual wellness brand HANX deal with negative comments? Join us for a marketing masterclass in using humour to change consumer behaviour.

Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian explore how humour can drive behaviour change.

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Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.

Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning comedian as they discuss the science of being funny.

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Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and

sociologically one of the fundamental traits that helps mammals communicate and

navigate the world. So why is it missing in healthcare communications? Listen to

Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific

Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning

comedian discuss what humour is, why we need it, and how it can help people and

brands talk to one another.

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Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter

manifests during the patient journey. From answering questions like ‘is it ok to ever

joke about cancer’ to telling stories about her ‘cancer diagnosis party’ we’ll explore the

substantial and surprising health benefits of humour. Tatum is joined by Susan Daniels,

Vice President, Patient Strategy & Engagement at Lumanity; Tatum De Roeck a patient;

Vic Milne, Head of Strategy at Leith; Anthony Alderson, Director of the Pleasance; and

award-winning comedian and Healthy Dose of Humour host Ria Lina.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.