Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and

sociologically one of the fundamental traits that helps mammals communicate and

navigate the world. So why is it missing in healthcare communications? Listen to

Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific

Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning

comedian discuss what humour is, why we need it, and how it can help people and

brands talk to one another.

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