Make Your Brand "Sticky": The Power of Brain Glue

In this episode of Harmonious at Lunch, Brandon Gano delves into the psychology of branding with James I. Bond, author of the multi-award-winning book "Brain Glue: How to Sell Easier By Making Your Ideas Sticky."

Key Takeaways:

• Discover how to make your brand and marketing messages more memorable.
• Learn how to leverage the power of metaphors, rhymes, and storytelling to capture attention.
• Understand the importance of creating a unique and compelling brand name.
• Gain actionable insights from real-world examples like Squatty Potty, Pop-Tarts, and Men Are From Mars, Women Are From Venus.

James I. Bond is a leading behavioral management and business marketing specialist. He has worked with a who's who of American businesses and is a sought-after speaker and consultant.

Ready to make your business "stick" in the minds of your customers?

• Visit YesBrainGlue.com to learn more about James I. Bond and his work.
• Connect with James on LinkedIn: https://www.linkedin.com/in/jamesibond/

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