In this insightful episode of the One Small Change podcast, host Yvonne McCoy sits down with a branding and clarity expert, Orly Zeewy, to explore how entrepreneurs—especially women—can clarify their core message and embrace their unique strengths. The conversation dives into why identifying your “zone of genius” is crucial for standing out, why authenticity and energy matter more than credentials, and how focusing on the true transformation you offer can attract the right clients. Packed with actionable advice and encouragement, this episode is a must-listen for anyone who struggles to articulate their value and wants to build lasting, genuine business relationships.

Guest Bio:

Orly Zeewy is the author of “Ready, Launch, Brand: The Lean Marketing Guide for Startups,” a sought-after speaker, educator, and self-described facilitator of light bulb moments. With a lineage of both entrepreneurs and educators in her family, Orly specializes in helping women entrepreneurs clarify and communicate what makes their businesses truly memorable. Her unique approach empowers founders to uncover and confidently share their unique value—so they can go from invisible to unforgettable.

Chapters:

00:00 "One Small Change: Big Impact"

03:32 Educator-Entrepreneur's Passionate Pursuit

07:49 Humor Essential for Collaboration

12:28 Focus on Building Relationships

14:03 Efficient Problem-Solving Approaches

16:33 "Attracting Premium Clients"

21:27 "Valuing Female Superpowers"

24:57 Client-Centric Problem Solving Strategy

27:39 "Supercharge Business Connections Weekly"

Quote from the Guest:

“When we get clear on our value, we stop convincing and start connecting.”

Links:

Click here to receive your free Brand Clarity Checklist:

https://crafty-thinker-1809.kit.com/brand-clarity-checklist

Check out Orly’s book:: https://bit.ly/readylaunchbrand 

For more information, visit her website: https://zeewybrands.com/