Make Your Mark Online: Website Tips for Personal Brands

A Start Here page is a way of welcoming a website visitor who's unsure what to do next on your website. They're unfamiliar with you and your business, and a start here page gives them a tour of your site and explains what you do.

In this podcast episode, you'll learn...

• What is a start page and whether you should or shouldn't have one
• What to include on a start here page
• How a start here page can convert
• How we go against what many others say should be on a 'start here' page

Website copy is one of the key elements that will make your website a success. That's why, in this episode, we'll give you four easy ways you can instantly improve your writing. 

You'll learn...

• How to make your copy more engaging 
• How to identify passive voice 
• How to make your copy less clunky 
• How to use rhythm in your writing 

You may have noticed some changes happening in Google, which can be a bit worrying. 

In this episode, we're going to talk about these changes, what impact they'll have on you and, most importantly, what you can do about it. 

We'll be chatting about...

- The issues with Google that could lead to less organic traffic to your website  - How you can still maintain and even get more traffic from Google even with these changes 

Everyone wants their website to look great. When our websites look good, we look good. And we feel confident driving traffic to it. 

But often we get too caught up in how a website looks and we neglect everything else. 

But there are actually 6 elements that make a great website, and all these need to be carefully balanced. 

In this podcast episode, I talk about...

• What the 6 elements are 
• How you can implement these elements on your website 
• How the elements work together 
• How not one website in the world can get these elements 100% right 

In this super practical podcast episode, we're going to tell you exactly how to collect email addresses on your website.

In this episode, you learn...

• What I class as pushy or annoying ways to capture leads
• The best way to capture email addresses from your blog
• How to get people to get in touch with you when they're on your service page
• What information you should ask for when capturing people's data
• How you can capture leads from your homepage

Content Planner

Facebook Group

Website Buyer's Guide

In this super practical podcast episode, we're going to tell you exactly how to produce over 50 pieces of content in just 30 minutes. 

You'll probably want to grab a pen and paper for this episode, or better yet, download our content planner which will help you. 

In this episode, you learn...

• How to relate your content to the products or services that you offer 
• The type of content that delivers more leads and sales
• The six key topics you need to cover in your content 
• How to get in front of people searching on Google 
• Why you need to view your content as a customer service tool 
• How to create over 50 pieces of content in just 30 minutes by following along to this episode 

Up until 2017, we did nothing to market our business.

Instead, we relied on referrals.

But when you only rely on referrals to fuel your business, you will hit problems.

In this podcast episode, we're going to tell you...

• Why referrals are bad for business
• The bad things that can happen when you rely on referrals
• What to do instead of relying on referrals
• The benefits of actively marketing vs referrals 
• How to turn a referral into an 'ideal' client
• How content marketing can educate a referral

Extra Resources:

Make Your Mark Online Membership 

Jammy's Content Planner

Facebook Group

Website Buyer's Guide

How much time do you waste speaking to the wrong kind of clients? Clients that don't want to pay your prices, clients that don't respect your skills and experience.

We're always talking about how to attract MORE customers to your website but shouldn't we start talking about how to attract the RIGHT kind of customers.

That's what I'm talking about in this week's episode. 

Over the past few years we've been using our website content to only appeal to our ideal customers. We spend less time trying to sell our services and more time helping our customers. 

Can you do the same?

What has attending events and conferences got to do with building and improving your website?

We attend lots of business/marketing conferences up and down the country and for us, it's easily been one of the biggest contributing factors in growing our business.

In this episode we discuss all the benefits that attending events has had on our business and why you might want to start attending them yourself if you haven't already.

We live and breathe WEBSITES.

And over the years, we've seen it all. The good, the bad and the hideous.

But over that time, we've seen a pattern. A pattern of what makes a website good and what makes a website bad.

In this episode we talk about the most common mistakes we see websites make so you know what to avoid.

These mistakes could be damaging to your website and may cause visitors to:

- Leave early - Not take action - Not trust you