Makers Mean Business® with Damon Oates and Parker Stelly of DecoExchange®

What does it take to have a successful online shop for your handmade goods? In this episode, Parker is breaking down the three main keys it takes every maker - regardless of what platform- to sell online.

1. Traffic

2. Photos

3. SEO

If you like this kind of training, you're going to love Damon's business coaching! Check it out here:

https://www.damonsbusinesscoaching.com/

On today's episode, Damon sits down with Zack Hufnagel of Wreaths of Joy to talk about scaling from 0 to 7 figures! Listen in to hear about scaling from a spare room, to taking over the whole house, to converting a barn; shipping strategies and order picking techniques; and more. 

You can find Zack Hufnagel on Instagram:

https://www.instagram.com/zackhufnagel/?hl=en

Also follow Wreaths of Joy on Facebook...

https://www.facebook.com/wreathsofjoyllc/

On Instagram...

https://www.instagram.com/wreathsofjoy/

& Shop for Supplies Now at:

https://wreathsupplyoutlet.com/

Parker is giving away all his secrets today about implementation and operations! We all know that sometimes business - even coaching - can be really overwhelming, but Parker has refined a three step process that you can start using immediately:

1. Simplify 

2. Implement

3. Optimize 

Today's episode features Amy from Ba Bam Wreaths! Find out how her business has grown, how her personal story and message motivates her dreams, her tips for other Makers, and what being a Maker means to her!

Here's Amy's website: https://www.babamwreaths.com/

Follow her on Facebook: https://www.facebook.com/babamwreaths1

Or on Instagram: https://www.instagram.com/babamwreaths

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This episode is sponsored by QUICK WIN WEEKEND - get your tickets at www.quickwinweekend.com 

Your ticket includes: ~ 3 PROFESSIONALLY RECORDED TUTORIALS ~ 3 LIVE TUTORIALS ~ 3 QUICK WIN BUSINESS TIP TUTORIALS

**UNLIMITED ACCESS to the Facebook group and its content for 12 MONTHS

This episode is sponsored by QUICK WIN WEEKEND - get your tickets at www.quickwinweekend.com 

Tammy (Polka Dot Wreath Co), Mellie Mel (Sincerely Creative), & Jacquelyn (the Fancy Front Door) have joined forces to bring you the QUICK WIN WEEKEND!!! Join this dream team trio of BFF's as we make SHOW STOPPERS, QUICK SHOP FILLERS, and drop some QUICK WIN business bombs to make sure you're on track to have a FABULOUS FALL!!!

Your ticket includes: ~ 3 PROFESSIONALLY RECORDED TUTORIALS ~ 3 LIVE TUTORIALS ~ 3 QUICK WIN BUSINESS TIP TUTORIALS

**UNLIMITED ACCESS to the Facebook group and its content for 12 MONTHS

Damon and Tamara Bennett (Southern A-door-nments Decor) are breaking down everything about her business from A-Z!

Tamara shares all about her core principle of community over competition, details about her membership group and what she offers, the journey of her business from when she started it to how it's grown and evolved, what running a Maker business has done for her life and her family, and more.

Listen in as she shares her top tips for those starting their own business and what she would do differently if she were to do it all over:

1. Start your list!

2. Show your face.

3. Be authentically yourself.

4. Find accountability groups!

Follow her on Facebook here: https://www.facebook.com/southernadoornmentsdecor

Check out her website here: https://southernadoornmentsdecor.com/

Shop door hangers here: https://shopdoorhangers.com/

Get on the waiting list for her membership, reopening again soon, here: https://southernadoornmentsdecor.com/painters-clubhouse/

Don't forget to leave a review if you found this helpful, and make sure to hit subscribe so you don't miss an episode!

Want to see what Quality Content and a good social strategy can achieve? 

In this episode, Parker is breaking down just the beginning of our strategy around creating good content - especially video content!

1) Check your lighting & sound quality - and don't be afraid to record a test video to make sure you sound okay, detect any of your bad habits, and to make sure there are no weird shadows or bright spots!

2) Make sure you have good "actual" content in your video - speak with a purpose and know your Perfect Person! Don't forget a clear call to action!

3) Know the data - what platform are you using and what does your audience look for on that platform? 

4) Watch yourself improve - when you watch your own content (even when it's painful!) you will get better! You'll notice your areas of opportunity to improve and then you can work on them.

5) Repurpose content. As long as you know how to use content effectively on each platform, there's no reason you can't do a little editing here and there to re-use the same content across multiple platforms!

What will you learn? You will learn how to create high quality video content that can be repurposed and reused for multiple platforms. Whether it be Facebook lives or recorded videos - we will walk you through the tools, guide you through the steps, and teach you the important metrics to keep an eye on.

When is the challenge? August 24-28th at 6pm CST each day.

How much is the challenge? The 5 day challenge is a one time payment of $20.

http://createqualitycontent.com/

Today Damon is getting the whole story from Melissa AKA Mellie Mel of Sincerely Creative Mom about tips for starting out, selling online compared to selling in brick and mortar, how to partner with local boutiques, imposter syndrome, and what being a maker has done for Melissa's life.

Follow Melissa here (and make sure you follow her so you don't miss her e-book about selling your products at local boutiques!): https://www.facebook.com/SincerelyCreativebyMom 

What the heck is SEO?

Today we are giving you a crash course to Search Engine Optimization... that means, how your customers find you on the internet!

SEO can be pretty complex, but don't worry, we kept it simple and actionable for you today!

We teamed up with Christine to give you all things SEO in a convenient handbook... so if you want to dig in to this stuff, check out this resource we put together just for you:

https://www.decoexchange.com/products/the-comprehensive-seo-handbook

Today Parker sits down with a different kind of maker! Meet Christine Jerry of the Virtual Collab, a specialist in blogging, website development, and SEO. She even helped Parker & Damon with their book about SEO, which you can find here: https://www.decoexchange.com/products/the-comprehensive-seo-handbook

Check out the Virtual Collab Hub: https://virtualcollabhub.com/

Follow them on Facebook: https://www.facebook.com/virtualcollabhub

And stay tuned for Christine's upcoming course all about Scalable Blogging, for folks who have websites but want help with direction and strategy!