What’s in a name? For President and CEO Joanna Kerr, the name change from Tides Canada to MakeWay is much deeper than just being just an attempt to solidify brand identity. It represents a bigger pivot from being a service-based organization to being a purpose-based organization. It represents the adoption of a more laser-focused approach on service that aligns everything to the purpose of making nature and communities thrive together. It represents a commitment to focus on empowering communities to create global impact. Joanna explains the deeper significance of this transformation with Douglas Nelson.