What’s in a name? For President and CEO <a href="https://makeway.org/">Joanna Kerr</a>, the name change from Tides Canada to <a href="https://www.linkedin.com/in/joanna-kerr-bb011b71/?originalSubdomain=ca">MakeWay</a> is much deeper than just being just an attempt to solidify brand identity. It represents a bigger pivot from being a service-based organization to being a purpose-based organization. It represents the adoption of a more laser-focused approach on service that aligns everything to the purpose of making nature and communities thrive together. It represents a commitment to focus on empowering communities to create global impact. Joanna explains the deeper significance of this transformation with Douglas Nelson.

What’s in a name? For President and CEO Joanna Kerr, the name change from Tides Canada to MakeWay is much deeper than just being just an attempt to solidify brand identity. It represents a bigger pivot from being a service-based organization to being a purpose-based organization. It represents the adoption of a more laser-focused approach on service that aligns everything to the purpose of making nature and communities thrive together. It represents a commitment to focus on empowering communities to create global impact. Joanna explains the deeper significance of this transformation with Douglas Nelson.

What’s in a name? For President and CEO <a href="https://makeway.org/" rel="noopener noreferrer">Joanna Kerr</a>, the name change from Tides Canada to <a href="https://www.linkedin.com/in/joanna-kerr-bb011b71/?originalSubdomain=ca" rel="noopener noreferrer">MakeWay</a> is much deeper than just being just an attempt to solidify brand identity. It represents a bigger pivot from being a service-based organization to being a purpose-based organization. It represents the adoption of a more laser-focused approach on service that aligns everything to the purpose of making nature and communities thrive together. It represents a commitment to focus on empowering communities to create global impact. Joanna explains the deeper significance of this transformation with Douglas Nelson.

MakeWay With Joanna Kerr

The Discovery Pod features conversations with leaders in non-profit/social sector. Join former CEO Douglas Nelson as he talks with CEOs, Board Chairs, Founders and other senior leaders about how they got started in the sector, how they work with their boards, and what remains to be done. As Managing Director of The Discovery Group, a philanthropy and governance consulting firm based in Vancouver, BC., Doug understands the complexity of leading organizations and institutions and the challenges of aligning governance and philanthropic performance. Doug has been called a ‘fundraising phenom’ by the Vancouver Sun and ‘a true innovator for a sector that can do so much more.’ Learn from the brightest and the best in the industry so you can accomplish what is most important by tuning in to The Discovery Pod today.

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The Discovery Pod features conversations with leaders in non-profit/social sector. Join former CEO Douglas Nelson as he talks with CEOs, Board Chairs, Founders and other senior leaders about how they got started in the sector, how they work with their boards, and what remains to be done. As Managing Director of The Discovery Group, a philanthropy and governance consulting firm based in Vancouver, BC., Doug understands the complexity of leading organizations and institutions and the challenges of aligning governance and philanthropic performance. Doug has been called a ‘fundraising phenom’ by the Vancouver Sun and ‘a true innovator for a sector that can do so much more.’ Learn from the brightest and the best in the industry so you can accomplish what is most important by tuning in to The Discovery Pod today.

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MakeWay With Joanna Kerr

MakeWay With Joanna Kerr

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