In this conversation, Tyler Scionti discusses his journey into fractional SEO, explaining the concept and its advantages over traditional SEO roles. He shares insights on building a business, pricing strategies, effective marketing techniques, and managing multiple clients.

Tyler also addresses the challenges posed by recent SEO algorithm updates and offers advice for new businesses looking to compete in the market.

He emphasizes the importance of strategic content creation and understanding customer needs as key components of success in the SEO industry.