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Making 800 years of history relevant for social media
When it comes to big names in the global higher education sector, few have more clout or more gravitas than the University of Cambridge. More than 800 years of history, an alumni community full of some of the most important and brilliant people ever and a plethora of the most beautiful college buildings you could imagine. In terms of aspiration, innovation, and reputation, it is right up there.
With all that in mind, you could almost forgive Cambridge if its social media presence was a bit bland or a bit safe - after all, who hans’t heard of the University of Cambridge? But, one look at Cambridge’s feeds is all you need to take to know that their social media presence is far from dull…it is absolutely excellent, and it is the focus of this week’s episode.
Our guests on the podcast this time are Barney Brown and Lloyd Mann from the University’s digital communications team, who were kind enough to invite us to Cambridge for a peek behind the scenes at one of the biggest names out there.
We talk about how Cambridge approaches different social media channels, why they feel it is so important to get the voices of their students involved in their content and just what steps the University takes to make 800 years of history and influence relevant for social media audiences in 2018.
For full show notes for this episode visit http://thenative.com/139
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.
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When it comes to big names in the global higher education sector, few have more clout or more gravitas than the University of Cambridge. More than 800 years of history, an alumni community full of some of the most important and brilliant people ever and a plethora of the most beautiful college buildings you could imagine. In terms of aspiration, innovation, and reputation, it is right up there.
With all that in mind, you could almost forgive Cambridge if its social media presence was a bit bland or a bit safe - after all, who hans’t heard of the University of Cambridge? But, one look at Cambridge’s feeds is all you need to take to know that their social media presence is far from dull…it is absolutely excellent, and it is the focus of this week’s episode.
Our guests on the podcast this time are Barney Brown and Lloyd Mann from the University’s digital communications team, who were kind enough to invite us to Cambridge for a peek behind the scenes at one of the biggest names out there.
We talk about how Cambridge approaches different social media channels, why they feel it is so important to get the voices of their students involved in their content and just what steps the University takes to make 800 years of history and influence relevant for social media audiences in 2018.
For full show notes for this episode visit http://thenative.com/139
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.