Mastering Social Media for Schools

Making a Difference Through Video, Staff Features, and More with Les Atkins


Listen Later

  1. Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.
  2. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.
  3. North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.
  4. Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.


SPECIAL GUEST

Les Atkins

Public Information Officer

Alamance-Burlington School System, North Carolina



Email: [email protected] 

Twitter: @lesatkins1



Website: https://www.abss.k12.nc.us 

Facebook: https://www.facebook.com/ABSSPublic 

Instagram: https://www.instagram.com/absspublic/  

Twitter: https://twitter.com/ABSSPublic 

YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q 


USEFUL INFORMATION

  • Sign up for the April 11th Webinar - click here
  • Staff Feature - Why I Love ABSS - example 1 & example 2
  • Spotlight on Couples
  • #DifferenceMakers Series
    • Williams football player
    • Socktober event
    • Senior citizen story
    • MLK Day - Students respond with what it means to them
  • Equipment used for videos
    • iMovie
    • iPhone 11
    • Microphone for $25
    • Wired microphone for really noisy situations - click here
    • Tripod for $25
  • #K12prtip: Search for topics here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

...more
View all episodesView all episodes
Download on the App Store

Mastering Social Media for SchoolsBy Andrea Gribble

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

49 ratings


More shows like Mastering Social Media for Schools

View all
This American Life by This American Life

This American Life

90,931 Listeners

The Daily by The New York Times

The Daily

112,360 Listeners

Up First from NPR by NPR

Up First from NPR

56,503 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,845 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

15,073 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,771 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,606 Listeners