1. Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.
2. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.
3. North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.
4. Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos.

SPECIAL GUEST

Les Atkins

Public Information Officer

Alamance-Burlington School System, North Carolina

Email: [email protected] 

Twitter: @lesatkins1

Website: https://www.abss.k12.nc.us 

Facebook: https://www.facebook.com/ABSSPublic 

Instagram: https://www.instagram.com/absspublic/  

Twitter: https://twitter.com/ABSSPublic 

YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q 

USEFUL INFORMATION

• Sign up for the April 11th Webinar - click here
• Staff Feature - Why I Love ABSS - example 1 & example 2
• Spotlight on Couples
• #DifferenceMakers Series
  • Williams football player
  • Socktober event
  • Senior citizen story
  • MLK Day - Students respond with what it means to them
• Equipment used for videos
  • iMovie
  • iPhone 11
  • Microphone for $25
  • Wired microphone for really noisy situations - click here
  • Tripod for $25
• #K12prtip: Search for topics here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com