Sports streamer DAZN's North America CEO Joe Markowski joins us to talk about the origins of the company from a few bullet points on a page to a global presence in over 200 markets.

In this episode we talk about: 

• How to establish yourself as a major player on day one 
• Inside the negotiations to secure huge sporting rights 
• The value of being a first mover in an emerging market 
• Advice on global marketing 
• Why successful companies have their own personality 
• The impact YouTube influencers like KSI are having on the growth of fight sports  
• How rights to women’s sports are rocketing in value 
• How to pronounce DAZN 

For more news, analysis and interviews go to standard.co.uk/business or pick up the Evening Standard newspaper. 

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