Rich Cardona is a LinkedIn Video Strategist for Executives, Podcast Host, founder of Rich Cardona Media & Ex-Marine Group Level Legal Advisor. He says, “It's not who you know. It’s who knows you. You can only deliver maximum value if you maximize your visibility.” In this episode, we talk about his journey, lessons learned, advice for early entrepreneurs, optimizing LinkedIn, putting your brand to work & how to leverage content.

What you will learn:

- How did Rich start with LinkedIn
- How important is optimization
- Next steps after initiating conversations on LinkedIn
- The success of Rich’s podcast ‘The Leadership Locker’
- His new podcast ‘NFTs For Newbies’
- His recommendation to somebody willing to start their podcast


Mic Drop Moments:

🎤Rich at (03:03) - The way you respond when you don’t get that promotion. The way you respond when you’re unhappy where you’re working. That sticks. That’s a personal brand. You could leave any job but your personal brand stays intact.

🎤Rich at (04:33) - They are studying what happens and even though you may never see them again. That doesn’t mean that they don’t have a connection at another company.

🎤Rich at (06:04) - Even in negative situations, what is, I don’t like to say silver lining, but what is a positive. Can you transfer into a positive byproduct? And if the answer is yes, it’s your duty to do something about it.

🎤Rich at (10:53) - I like to do what’s called ‘collect the dots then connect the dots.’

🎤Rich at (12:18) - Collect the dots and connect the dots. I think that’s the best approach you can do because it forces you to be unselfish and then all of a sudden, like what you’re trying to manifest comes back full circle.

🎤Trevor at (13:00) - Guys, he has a top 25 podcast.

🎤Rich at (15:35) - You just run into the opportunity. You can’t deny it. Don’t turn your back on it and just go for it.

🎤Rich at (20:50) - It’s literally all about taking your brand into your own hands, demonstrating to the world that you’re an expert in something, and who it benefits can be tenfold. But as long as you’re doing it, you’re just going to continue to grow and enhance your business acumen.


Get in touch with Rich
LinkedIn: https://www.linkedin.com/in/richcardona/

Get to know all things Who Ya Know:
👉 https://linktr.ee/whoyaknow

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💸 Financial Impact of Career Transition:
Financial stress can take a huge toll on your mental and physical health, your relationships, and your overall quality of life. You may be wondering…

- How long will the search take?
- How much of my savings will I have to use?
- What to do with my 401(k), 403(b), pension plans?
- How should I take my severance?
- What happens to my insurance benefits?
- How long will it take to recover?

Separately and independently from the Who Ya Know Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. We can help you assess your financial situation and guide you through this transition. For more information, visit 👉 https://www.ClearPathWealthStrategies.com/