THIS JUST IN: A podcast can serve as a key pillar in all of your marketing and branding efforts! 

From a single podcast episode, you have at your disposal a bank of content that can be utilized throughout your entire digital footprint - social media, blogs, website, videos, emails, and much more.

If you want to adopt podcasting as a key component of your business strategies, it's important to utilize it properly and get maximum value from the content you create.

In this special bonus episode of Let's Blow This Up, I'm joined by Erin Marks and Pete Mansmann of Precise, Inc. Erin is the Marketing Director and Pete is the CEO of Precise, a law firm that specializes in digital forensics and e-discovery - assisting other lawyers and law firms with gathering critical data from digital devices in an effort to win cases.

Precise just launched the first season of their new podcast, known as Data Discourse, with the help of yours truly at Bombtrack Media. Erin and Pete joined me to talk about what it's like to work directly with me and bring their podcast to life.

In this episode, you'll discover:

• Why the team at Precise felt launching a podcast would benefit their brand
• The amount of digital content that's generated from repurposing your podcast content
• What they learned in the creation process (and how I made it easy for them as first-time podcasters)
• What it was like to work directly with me (and the steps I took to ensure their initial podcast season was successful)

Click Here to learn more about Precise, Inc. and check out their new podcast

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MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!