The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all.

That said, it's important to go beneath the surface to get the absolute best answers from your guest. 

In this episode of Podcasting Strategy Simplified, I'm answering the question "What questions lead to the best podcast interviews?" 

Smash the play button and let's dig in!

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Great podcast content is a key component to your overall growth and success. 

But it's only one piece of the machine. 

It's important to understand there are several moving pieces that make your podcast hum. 

In this episode of Podcasting Strategy SImplified, I'm sharing why great podcast content, while necessary, isn't the only piece of the puzzle. 

After consuming this episode, you'll understand:

✅ Why your podcast content is like a party you want everyone to attend

✅ The strong role promotion plays in getting people to consume your content

✅ Why constructive criticism will help you grow (if you're willing to listen to it and not let it hurt your feelings)

✅ How the additional pieces surrounding your content help fuel it (and make audience members want to consume it more)

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place. 

In this episode of Podcasting Strategy Simplified, Jason Cercone answers the question "what makes a listener choose one podcast over another in the same niche."

No purchase necessary, details inside! 

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

When you lean into podcasting strategies for your business, a key element you'll naturally want to capitalize on is growth. Growth means your message reaches more eyes and ears, thus giving you more opportunities to establish trust, facilitate sales, and accomplish goals.

Unfortunately, many creators put inadvertent roadblocks in front of their efforts and cost themselves years of growth.

Today, I'm going to identify four of those roadblocks so you can avoid them as you build your podcast. 

After taking in this podcast, you'll understand:

✅ Why you can't accomplish anything (podcasting and beyond) if you're mindset is off-center

✅ The non-negotiable importance of focusing your message to ONE ideal listener

✅ Why your content planning needs to go far beyond just one episode at a time

✅ Why direct beats "cute and clever" every time in podcasting

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Going into sales mode on your podcast (or when you're guesting on someone else's podcast) is the worst thing you can do. 

It makes things awkward, it makes people look at your differently, and it makes it damn near impossible for anyone to establish trust in you. 

In this episode, I'm providing a solution to the question "How can I use a podcast to generate leads without sounding salesy?"

Do you have a question you'd like answered on this series? Use the SpeakPipe link below to record your question and I'll feature it on an upcoming episode!

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Launching a podcast is easy. If you reeeeally wanted to, you could launch a show today. It wouldn't be very good, but the physical act of getting a podcast onto the Internet could be done rather quickly.

But what REALLY matters in this game is building and growing a podcast to the point that it consistently helps you reach goals, make connections, and serve your current and potential audience with trust-building expertise.

In this episode of Podcasting Strategy Simplified, I'm going to share what it takes to truly build a podcast that supports your business goals and establishes you as an authority in your space. 

I'll talk about the importance of an impactful launch as well, but where you truly make your bones with the podcast medium is getting better at your craft and building something that makes your brand stand out.

After consuming this episode, you'll understand:

✅ The difference between launching a podcast and building a podcast

✅ Why an impactful launch is great, but your vision needs to be much bigger

✅ Why you can never trust fly-by-night, "launch your podcast in 24 hours" bullshit

✅ How to implement a strategy that sets you up for long-term growth and success (for your podcast AND your business)

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Sounding more natural and unscripted on your podcasts can lead to more engaging content for your audience, as well as a deeper experience when recording with guests.

Today, I'm answering another burning question: How can I make my podcast conversations sound more natural and less scripted?

No purchase necessary. Details inside!

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs. 

Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head.

But building goals designed to grow and scale your business, followed by determining the best way to utilize podcasting to achieve those goals, is a much better way to fly...and will ultimately set you up for better results while keeping you engaged in the creation process.

In Episode 104 of Podcasting Strategy Simplified, I'm sharing what you need to do (and what you need to be thinking about) to build a podcast that supports your business.

After taking in this episode, you'll understand:

✅ Why entrepreneurs and business leaders (like yourself) need to look at podcasting differently

✅ How to reverse engineer the traditional thought process and leverage podcasting more effectively

✅ Reasons you should implement podcast guesting into your initial podcasting strategy

✅ Why so many podcasts fade away after just a few episodes

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

Establishing trust with your audience is one of the most critical items in play when it comes to your podcasting strategy. 

This allows you to keep audience members actively engaged with your content, gives them more reasons to share your content with others seeking similar information, and transform listeners into clients with your products and services. 

In Episode 103 of Podcasting Strategy Simplified, I'm answering another burning question: What type of podcast format works best for building trust with an audience?

If you want to leverage your podcast to generate leads and set up sales, this is a message you need to hear.

RESOURCE MENTIONED ON THIS EPISODE

Solo Podcasting Simplified - a new 90-Minute Strategic Coaching Module where I'll help you elevate your solo podcasting skills.

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!

When it comes to success in podcasting, everything begins with strategy. 

Inside your podcasting strategy, you'll find proper mindset, content pillars, short and long-term plans, well-defined expectations, a clear focus on what your ultimate goal is, and so much more.

Trying to leverage podcasting for your business without a strategy is like trying to build a skyscraper on quicksand. Focus gets lost quickly, lack of clarity leads to burnout, and accomplishing your goals utilizing the podcast medium as your vehicle never becomes realistic.

Today, I'm going to assign a true, authentic definition to the term "podcasting strategy." And while the definition I reveal may not be universally accepted, it 100% applies to the impact effective podcasting can have on the growth of your business.

⚠️ After consuming this episode, you'll understand:

✅ The lack of results you'll experience not leading with strategy first

✅ The importance of identifying gaps in your business and determining how podcasting can fill them

✅ Why you need to reverse engineer how you look at podcasting (and stop treating it like a means to podcasting fame)

✅ The only time massive download numbers truly matter 

✅ The true definition of podcasting strategy

RESOURCE MENTIONED IN THIS EPISODE: SBMowing

🎟️ Get Your Ticket to The Empowered Podcasting Conference! Use code EPCJASON20 at checkout and save 20% on your ticket

📆 Schedule a Free Strategy Call with Jason Cercone

📲 Or Contact Me Directly: [email protected] | 412.965.8428

👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe

🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks


MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!