Making a Scene Presents

AUTOMATING YOUR MUSIC RELEASE CAMPAIGN WITH AI
How AI Plans, Writes, Designs, and Schedules Every Step of a Music Release

Releasing music used to feel like running a marathon blindfolded. You’d drop a song and hope someone noticed. You’d scramble to write captions. You’d rush to make promo graphics. You’d forget to email your fans. You’d promise yourself you wouldn’t make the same mistakes next time, and then next time would roll around and everything would feel just as messy. The truth is most indie artists never struggled because they lacked talent. They struggled because the marketing workload was insane and the industry expected you to do everything alone.

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Making a Scene Presents - How to Use Web3 and the Decentralized Music Industry to Build a Sync Licensing Business

If you’ve been in music for a while, you already know the truth — streaming doesn’t pay the bills. The pennies per play model has pushed more and more indie musicians to look for other ways to earn. One of the most powerful options out there is sync licensing — getting your music placed in movies, TV shows, commercials, games, and digital content. But here’s where things get interesting: the rise of blockchain and Web3 technology now makes it possible for independent artists to build their own sync licensing businesses without the middlemen who have always taken the biggest cuts.

Let’s walk through what that actually looks like. We’ll start with what sync licensing really means, why the traditional system is so broken, and then dive into how Web3 and smart contracts can give you total control over your rights and royalties. By the end, you’ll understand exactly how to set up a decentralized sync licensing business that works for you, not for the labels.

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Making a Scene Presents an Interview with John Christopher Morgan

John Christopher Morgan is a songwriter, guitarist, and storyteller whose music digs deep into the roots of American sound—where blues, soul, and folk rock collide with raw honesty. With a voice rich in grit and warmth, and guitar work shaped by years of stage experience, Morgan delivers songs that feel lived-in, heartfelt, and unfiltered. Every lyric carries the weight of real stories, real struggles, and real triumphs.

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Making a Scene Presents Gerry Casey's Interview with Scott McDonald

Scott McDonald is a singer, guitarist, and songwriter from the Lehigh Valley, Pennsylvania whose career has been built on crafting memorable, melody-driven rock and pop songs. His music blends the punch of guitar-powered rock with the warmth of acoustic storytelling, creating a sound anchored in strong hooks, rich harmonies, and emotional authenticity. Whether he’s plugged in or stripped down, Scott’s songwriting always puts melody first while still carrying the energy and attitude of classic rock ’n’ roll.

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Making a Scene Presents a Deep Dive into Cubase 15
Early Days — Where Cubase Began

Picture this: it’s the late 1980s. Computers are clunky, floppy disks are king, and the idea of recording full songs on a computer feels like science fiction. Most musicians are still running tape decks and analog gear, but a few forward-thinkers are experimenting with something new — MIDI sequencing. That’s when a company called Steinberg Media Technologies, based in Hamburg, Germany, releases a piece of software that quietly changes everything. They call it Cubase.

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Making a Scene Presents an Interview with Steven C Anderson

Steven C Anderson is a genre-bending pianist and composer whose music sits at the crossroads of classic rock inspiration, sweeping cinematic soundscapes, and intimate solo-piano artistry. With more than 2,000 original works and millions of streams worldwide, Steven has built a career defined by both prolific creativity and emotional honesty. His music moves effortlessly from raw, exposed piano pieces to richly orchestrated arrangements, always anchored in melody, mood, and storytelling.

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Making a Scene Presents - EQ Demystified: How to Really Use Equalization in Recording, Mixing, and Mastering

Let’s be honest — EQ is one of the most misunderstood and misused tools in audio production. Every engineer, from beginners to veterans, has at some point reached for an EQ knob when they probably should’ve just moved a microphone, changed a preamp, or adjusted their room.

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Making a Scene Presents - Real-Time AI Feedback: The Virtual Producer in Your Headphones

Imagine you’re in the middle of a take. The mic is hot, the groove feels right, but suddenly you hear a calm voice in your headphones: “Your vocals are clipping. Step back from the mic just a bit.” You adjust your distance, redo the phrase, and this time—perfect. No ruined take, no distorted peak, no need to scrub through the waveform later. That’s the future of recording with real-time AI feedback—where your computer doesn’t just capture sound, it coaches you.

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Making a Scene Presents - The Economics of Tokenized Music Rights
How Fractional Ownership and Revenue-Sharing NFTs Are Changing Royalties

In the old days, owning a song meant something simple. The artist wrote it, recorded it, and maybe a record label handled the rest. Money came in through radio, CD sales, or streaming. But most fans never owned any piece of the music they loved, and artists often gave up a big share of their income just to get heard.

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Making a Scene Presents - ChatGPT as Your Personal Music Marketing Assistant
How to Build Your Own “AI Intern” for Emails, Social Captions, and Campaigns

Imagine having your own marketing assistant — someone who knows your artist story, understands your fans, and can help you plan your next release, write your social posts, or even draft your newsletters. Now imagine that assistant never sleeps, never complains, and learns your voice over time. That’s exactly what ChatGPT can be for indie musicians.

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