The world of advertising can use a little more kindness and candor. On this episode, Chris is joined by Glen Hilzinger, the Chief Creative Officer at Luquire. Glen is recognized as one of the top copywriters in the world, and he shares his journey from art school to leading an award-winning creative team.  Chris and Glen go into his transition from graphic design to copywriting, his impactful campaigns, and why Luquire promotes a culture of "Kindor.”

Show Highlights

• (0:00) Intro
• (2:04) Glen's background before coming to Luquire
• (3:08) Going from graphic design to copywriting
• (5:20) Glen's journey to becoming the Chief Creative Officer at Luquire
• (9:25) The "dragon" Glen felt like he had to slay
• (10:16) Working for a fully integrated agency
• (13:09) The challenges of remote work with creatives and explaining "Kindor"
• (17:38) Trademarking Kindor and what it means to Luquire's identity
• (20:29) Luquire projects that Glen is proud of
• (26:36) What Glen has learned about branding businesses during his time with Luquire
• (28:34) Glen's thoughts on AI and the advertising industry
• (35:08) What's the future look like for Luquire?
• (37:25) What brand does Glen admire the most right now?
• (39:40) Where you can find more from Glen and Luquire

About Glen Hilzinger
With more than 30 years in the advertising business, Glen has been named one of the top 10 Copywriters in the world by AdAge's CREATIVITY. He’s been listed as one of the 25 most creative people in advertising by Business Insider.

Links:

Glen’s LinkedIn: https://www.linkedin.com/in/glenhilzinger/

Glen’s email: [email protected]

Luquire’s website: luquire.com