AI isn’t a magic bullet

In Episode 1 of OSF Digital’s new podcast series Let’s Talk Business Transformation, Rob Smith explains why real business outcomes depend on data, integration, and fixing broken processes — not just adding another tool. In this episode:

✔️ From chatbots to reasoning agents: the big shift

✔️ Why patching processes won’t deliver outcomes

✔️ The hybrid workforce of humans and AI agents

✔️ What’s next for Agentforce and voice technology