In this special episode of Let’s Talk Business Transformation, Oana Dereli, AVP of Retail and Co-Chair of OSF Women’s Network at OSF Digital, sits down with Rachel Kenney, AVP and Head of GB Commercial Sales UK&I at Salesforce, for a powerful conversation on women in tech leadership, AI, and what it takes to drive successful business transformation.

In this episode:

• Women in tech leadership and career growth

• How to lead meaningful business transformation

• Why ownership matters more than technology

• Practical approaches to AI adoption

• Creating measurable business impact

Takeaways:

• The significance of community and diversity in UK tech leadership
• Key advice for women aspiring to sales and leadership roles: don’t wait to be perfect
• Challenges faced by businesses today: fragmentation, data silos, resource constraints
• How to leverage AI effectively by starting small with high ROI projects
• Building strong, trust-based partnerships between Salesforce and OSF Digital
• Critical success factors for digital transformation: executive sponsorship and focusing on business outcomes
• Fun rapid-fire: AI evolution vs revolution and barriers to change

Chapters

(00:32) - Significance of diversity and structural change in the industry

(01:37) - Advice for women to step into sales leadership roles

(02:40) - Taking value from every role to build leadership capacity

(03:17) - Major business challenges: fragmentation, data silos, resource constraints

(04:28) - The role of data and AI in streamlining customer journeys

(05:36) - Building strong partnerships within the Salesforce ecosystem

(06:46) - Driving successful digital transformation with executive sponsorship and business outcomes focus

(07:50) - Practical steps to implement AI projects for quick impact

(08:35) - Rapid-fire quiz: evolution vs revolution in AI, barriers, and success factors

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

Mobile is no longer just another channel. For many businesses, it’s the core of how customers discover, engage, and stay loyal.

In this episode of Let’s Talk Business Transformation, we sit down with Marius Ropota, DCOS Operations Director, to unpack what it really takes to build mobile experiencesthat drive results.

Key Topics

• Evolution of mobile apps from early days to AI-driven personalization
• Major trends in mobile customer interactions and expectations
• Mobile as the core of digital transformation, not just a channel
• Key capabilities for successful mobile apps: performance, intelligence, design
• Common mistakes in mobile app development and how to avoid them

Chapters

(00:34) Introduction to Mobile Interaction

(04:44) The Future of Mobile Experiences

(08:13) Mobile Apps as the Front Door to Digital Transformation

(09:33) Key Capabilities for Successful Mobile Apps

(11:00) Choosing the Right Mobile Technology

(12:48) Common Mistakes in Mobile App Development

(15:06) Success Stories in Mobile Transformation

(16:49) The Future Role of Mobile in Business

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

In this episode of Let’s Talk Business Transformation, Adil El Akroud, Sales Director France at OSF Digital, explores how AI, omnichannel strategies, and data are reshaping retail, and what it takes for businesses to stay ahead.

In this conversation, we discuss:

• What digital transformation really means for retailers today

• How customer expectations and behaviors are evolving across channels

• The role of data, automation, and AI in creating better retail experiences

• Emerging technologies shaping the future of retail and what drives true customer loyalty

Takeaways

• Digital transformation in retail
• Customer behavior and expectations
• Emerging retail technologies and trends

Chapters

(01:00) Explaining Digital Transformation: Buzzword or Roller Coaster?

(02:00) Customer Habits Changing Rapidly: The Power of Convenience

(02:31) Transparency as a Baseline: The Impact of Technology on Customer Expectations

(03:08) Automating Repetitive Tasks to Enhance Customer Experience

(03:55) Where Retail Creates the Most Value: In-Store and Omnichannel

(04:33) Impactful Changes in Retail: Customer Expectations and Cloud Tech

(05:17) Building Consistent Omnichannel Experiences

(06:36) Leveraging Data for Better Retail Outcomes

(07:20) Creating Loyalty Without Overwhelm: A Unified Approach

(07:55) Can AI Strengthen Emotional Loyalty?

(08:38) Modernizing Legacy Systems: Wrapping and Evolving

(09:19) Emerging Technologies: AI Personalization, Conversational Commerce, and Data Platforms

(10:26) What Keeps Customers Loyal in a World of Endless Choice?

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

In this episode of Let’s Talk Business Transformation,Jeff Garwood exploreshow organizations are moving beyond isolated AI models and early experimentstoward foundational AI platforms built for governance, scalability, and realoperational impact. 

In this episode, we discuss: 

• The difference between real-time data and truly actionable data 

• Where AI is already creating measurable impact across sales, service, and commerce 

• How organizations balance speed to value with risk and compliance 

• What it actually means to become “AI-ready” 

Takeaways

• AI is a continuous journey, not a destination.
• Organizations need to bridge the ambition gap in AI.
• Foundational data architecture is crucial for AI success.
• AI should be integrated into everyday business processes.
• Immediate AI applications can enhance operational efficiencies.
• Real-time data is essential for timely decision-making.
• Change management is key to successful AI adoption.
• Not all AI projects carry the same risk; stratify accordingly.
• Service providers play a vital role in AI evolution.
• Start your AI journey by assessing corporate readiness.

Chapters

(00:34) The Year of AI: Trends and Expectations

(02:34) Bridging Ambition and Reality in AI Implementation

(06:41) Foundational Data: The Backbone of AI Success

(10:17) Integrating AI into Business Processes

(12:29) Immediate AI Impact Across Business Functions

(15:31) The Role of Real-Time Data in AI

(17:36) Driving Change: Adoption Strategies for AI

(20:30) Balancing Speed and Risk in AI Deployment

(22:35) Understanding AI-Ready Architecture

(26:07) The Role of Service Providers in AI Evolution

(28:16) Starting Your AI Journey: Key Advice

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

What’s blocking real B2C transformation?

Spoiler: it’s rarely the technology.

In this episode of Let’s Talk Business Transformation, we’re joined by Justine Le Corre, Lead - Advisory and Change at OSF Digital, to unpack what’s really holding B2C brands back and what actually drives long-term value.

You’ll hear:

• Why treating digital as “just another channel” still holds brands back

• How misaligned teams slow down transformation

• How AI is reshaping customer expectations

• And what really drives long-term customer value

Takeaways

• Many large B2C brands treat digital as an add-on.
• Customer lifetime value is more important than conversion rates.
• Consumers today are sensitive to effort and trust.
• Customer service is crucial for building trust.
• B2C commerce is shifting to relationship-based models.
• Transformation should be viewed as a business evolution.
• Short-term wins must align with long-term goals.
• Choosing a business model depends on brand positioning.
• A unified customer experience requires a 360-degree view.
• Technology should be an accelerator, not the starting point.

Chapters

(00:49) The Digital Strategy Mistake

(02:29) Key Performance Indicators in B2C

(04:47) Customer Service as a Trust Builder

(05:23) Shifts in B2C Commerce

(06:20) Transformational Barriers in B2C

(09:14) Choosing the Right Business Model

(10:50) Creating a Unified Customer Experience

(12:06) The Next Frontier in B2C Commerce

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

In this episode of Let’s Talk Business Transformation, we’rejoined by Gerry Szatvanyi, Chief AI Officer, to explore what it really takes to make AI work at scale in enterprise organizations.

This conversation is a must-listen for business leaders lookingfor a practical, real-world perspective on AI adoption at scale.

Takeaways

• AI is both a growth engine and a risk amplifier.
• Companies delaying AI adoption risk going bankrupt.
• AI allows for rethinking and transforming business processes.
• Investment in AI should be guided by clear ROI expectations.
• Alignment across all levels of the organization is crucial for AI success.
• Direct benefits from AI initiatives must be measurable.
• Workshops can help identify areas for AI disruption.
• Quick wins in AI can drive broader organizational adoption.

Chapters

(00:30) Introduction to AI and Digital Transformation

(01:02) The Dual Role of AI: Growth vs. Risk

(02:36) AI's Impact on Business Processes

(04:19) Investment Strategies for AI Adoption

(06:21) Evaluating ROI in AI Initiatives

(07:28) Critical Shifts for Successful AI Adoption

(09:48) The Future of Work with AI

(11:05) Action Steps for CEOs on AI Adoption

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

Managed services shouldn’t slow you down. They should push you forward.

In this episode of Let’s Talk Business Transformation, Chelsea Carey breaks down how managed services can actually fuel growth, driving faster releases, smarter roadmaps, and real commerce impact after go-live.

If your backlog feels heavy and progress feels slow, this is the conversation you want to hear.

Takeaways

• Managed services should drive growth, not just support.
• A strategic approach is essential for e-commerce success.
• Continuous optimization is crucial after implementation.
• Agility and flexibility are key in a dynamic environment.
• Site performance directly affects customer experience and revenue.
• Innovation in processes can enhance service delivery.
• Collaboration and governance structures are vital for success.
• No two clients are the same; customization is necessary.
• Unified teams lead to better outcomes and faster progress.
• Future trends will focus on AI and predictive analytics.

Chapters

(00:31) Navigating the Managed Services Landscape

(02:30) The Evolution of Managed Services

(03:39) Continuous Optimization Post-Implementation

(07:49) Turning Strategy into Results: A Customer Success Story

(10:06) Agility and Speed in E-Commerce

(11:34) Driving Innovation in Managed Services

(14:52) Lessons Learned and Future Trends

Watch on YouTube

Subscribe and watch our bi-weekly episodes plus bonus clips at: https://www.youtube.com/playlist?list=PLKtuEeZWpLRwSDMrE1eiS2-8JMYzIEyWI

Customers don’t compare your service to competitors. They compare it to the best experience they’ve ever had. In our latest episode of Let’s Talk Business Transformation, Andrea G. explains why modern customer service is about anticipation, trust, and relationship-building, not just resolving cases. We explore how data, automation, and human empathy come together to shape experiences customers actually remember.

Black Friday is no longer a single date on the calendar. It has grown into a full season, and it reflects how customers actually shop.

In this episode, Oana Dereli, AVP of Retail at OSF Digital, walks through what has changed in retail over the last few years and why these shifts matter for the year ahead.

We talk about:

✔️ The evolution of Black Friday

✔️ The value of mobile apps

✔️ What intent-based personalization looks like

✔️ AI and how it is changing the way people discover products

Listen the full episode for the complete conversation.

How do you move from “we implemented Marketing Cloud” to “we’re getting real ROI from it”?

In this episode of Let’s Talk Business Transformation, Janina Manthey, Strategy Consulting Director at OSF Digital, shares how organizations can unlock more value from Marketing Cloud through strategic guidance, change management, and the smart use of AI and Agentforce. Tune in to understand how managed services drive sustainable