Today we are going to dive deeper into the topic of why people pick your business versus others. We have been discussing the 4 levels of brand positioning: convenience, pretty good, strong, and superior. My job is to help brands go from pretty good brand positioning to strong brand positioning so they are in the top 5 of their industry and where they are located. 

Let's discuss in more depth the difference between selling transformation versus basic benefits. This is such an important topic because if you don't get your messaging right or in a way that's attractive you are missing out on customers and sales. So let's dive in.

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