When you hear "you need to niche down," it can feel like someone's saying: You don't know what you're doing. You're missing something obvious.

But that's not true. Most business owners are crystal clear about who they serve. A salon owner knows she serves people who want great hair. A gym owner knows she serves people who want to get stronger. A medical practitioner knows she serves patients who want care.

It's not the audience part that's unclear. The disconnect is the language.

The marketing world has turned "niche" into this intimidating concept. When really, it's about consistency and clarity.

And once you see it through that lens, everything starts to click.

So today, I want to give you the simplest, clearest breakdown of what niche really means, and how to actually use it in your content without feeling boxed in or overwhelmed.

And yes… I'm bringing Harry Potter to the table. Because once you hear it explained this way, you'll never think about niches the same again. Ready? Let's get into it.

Get A Focused, Niche-Based Instagram Content Strategy To Help You Never Run Out Of Content Ideas Again.

You're starting a new Instagram account for your business, or maybe you're just not getting the results you want from your current one. You've probably heard a million times: "Do your research! Know your audience!" And yes, that is super important. But today on this episode, I want to flip the script a little.

If I were starting a brand-new business account on Instagram today, I'd do things differently. I’m going to walk you through the exact steps I’d take, from the ground up, to build an account that doesn’t just get likes, but actually attracts customers who are excited to pay you. Ready? Let's get into it.

Get A Step-By-Step 30 Day Instagram Business Account Strategy.

Best Mic For Video Reels: https://rode.com/en-us/microphones/wireless

On this episode of Next Gen Culture Files, we'll explore one of the year's most buzzworthy moments in pop culture, Sabrina Carpenter's latest album cover for Man's Best Friend and the internet frenzy it stirred. Was the provocative imagery empowering, exploitative, or something else entirely? Let's talk about how this moment fits into Carpenter's larger branding strategy, which leans heavily on shock marketing.  

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Artificial Intelligence (AI) is reshaping industries, sparking conversations, and raising questions about the future. From content creation and customer service to acting and entertainment, AI is everywhere. But how is it really affecting the media and marketing world, and what should we expect next?  

We’ll explore the current role of AI, examining its applications, such as ChatGPT, AI-generated art, social media algorithms, and its more controversial implications in Hollywood. Discover the good, the bad, and the unknown of this rapidly evolving technology.

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

Until next time.

Resources: 

https://tv.apple.com/us/show/the-studio/umc.cmc.7518algxc4lsoobtsx30dqb52

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The ongoing disputes between Blake Lively and Justin Baldoni have sparked major debates, both among fans and within the industry. From accusations of script deviations to uncomfortable production moments, we’ll break down what has unfolded on-set and the implications for the film’s message about domestic violence.  

We’ll explore how this drama unfolded, the production challenges it highlights, and why this is one of the most complex PR and marketing crises the film industry has seen in recent years.

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

Until next time.

Resources: 

https://www.sagaftra.org/sites/default/files/sa_documents/Intimacy_Stand_Feb23.pdf

https://www.max.com/movies/in-dispute-lively-v-baldoni/546625b9-fa46-4cf1-a60d-6d2b1103095a

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You’ve seen them: those niche corners of the internet that feel like home, or sometimes like a trap. Last week, we exposed how subcultures quietly influence society. Now, we're digging deeper into what separates the toxic from the transformative.

We'll discuss:

• How healthy subcultures are built on value (not control)
• Red flags to watch for when a community starts to feel...off
• Real stories from the host’s personal experience in Amway and actress Bethany Joy Lenz’s stunning escape from a cult (read her book "Dinner for Vampires: Life on a Cult TV Show (While also in an Actual Cult)
• Why digital “tribes” shape how we buy, behave, and even believe
• How to build a thriving, safe, and value-led subculture of your own

If you're an online creator, coach, entrepreneur (or just culture-curious) this episode will give you the clarity (and the chills) you didn’t know you needed. Get ready for honest truths, insider insights, and empowering advice you can actually use.

Feel seen? Or maybe a little called out? DM @teasha.leigh or email [email protected] to share your story. We’re here for the real ones.

Hit play and learn how to spot (and build) digital communities that heal, not harm.

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

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Are subcultures running society? From soft girl aesthetics to hustle culture, internet subcultures are quietly shaping how we think, live, and even define ourselves. But are they empowering us or controlling us?

Host Teasha Leigh dives into the world of online communities, exploring the good, the bad, and the downright toxic. She shares a personal story about how her family became entangled in an unhealthy subculture and offers practical tips on spotting red flags in the digital age.  

You’ll discover what makes a subculture safe, how to evaluate their true impact on your identity, and questions to ask yourself about who’s really pulling the strings in your life. Is it you, or the algorithm? 

Send this episode to someone questioning their online world, and stay tuned for Part 2, where we’ll learn how to create your own authentic subculture worth following. 

Listen now and rethink your feed. 

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

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In today’s episode, we’re tackling a fascinating, slightly controversial topic that’s been around for decades: subliminal advertising. 

What is it? Does it actually work? And more importantly, should brands be using it? 

We’ve all heard stories of brands sneaking hidden messages into ads or movies to influence our buying decisions. But how much of this is fact, and how much is myth? 

Tune in to join the conversation. 

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

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Today, we’re unpacking one of the biggest clickbait crises of the year...What’s really going on with Justin Bieber? Recent reports from The Hollywood Reporter reveal the singer still owes his record label four albums as part of a contract he signed back in 2020. His team is reportedly wondering when he’ll return to fulfill his obligations, while fans are seeing him create music on social media and asking themselves what’s next.

Are you a Belieber? My family and I have actually attended all four of his world tour shows. 

We’ll also discuss how clickbait marketing in the digital age walks a fine line, sometimes bordering on harassment of artists and their families. Do online users really understand the consequences of this type of marketing? Could Bieber find a way to escape a contract that, from all appearances, no longer fits the life he wants to lead? 

Should there be systems to free artists from rigid agreements, especially when circumstances change? For Bieber, four more albums could mean another decade of working with a label he may no longer want to be part of. Is it fair to essentially own an artist’s time and creativity?

I’m breaking it all down. Tune in to join the conversation. 

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

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Today, we’re tackling a question that’s on everyone’s mind (whether we admit it or not): What does it really mean to be “pretty enough” in today’s digital age? With social media, filters, TikTok trends, and the entertainment industry shaping how we see beauty, the pressure feels heavier than ever. Who’s responsible for these toxic standards? Is it the media, groundbreaking tech like photo filters, marketers, entertainers, or a mix of everything?  

We’ll explore the impact all of this has on mental health, societal pressures, and the endless cycle of chasing perfection. How does this obsession with anti-aging and the ideal appearance influence our youth? 

Plus, as someone with experience in front of the camera as an actress and behind the scenes in entertainment marketing, I’ll share my personal experience with this while in the entertainment industry. You may be surprised by my point of view.

Tune in to join the conversation. 

Don’t forget to subscribe so you never miss an episode and follow us on social media for bonus content, behind-the-scenes peeks, and opportunities to join the conversation. If you enjoyed this episode, share it with a friend.  

Until next time.

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