Social media is one of the biggest assets of a brand.

And yet, one of the biggest mistakes brands make is acting like, because the platforms are free, or because it feels overwhelming to navigate, that it’s okay to post generic-looking content… or hand this part of the business off to an intern or a just-graduated marketing major.

When you really think about the impact of social media platforms, it’s absurd that brands don’t take the time to figure out the best approach. 

So what I want you to understand is this:
 Your Instagram acts like a secondary website.

If someone can’t log into Instagram, look at your profile for five seconds, and immediately understand what you’re about and why they should buy from you, you’re missing the sale. You’re missing the customer journey.

Today, we’re going to unpack this so you can better understand how platforms like Instagram, TikTok, and Facebook are actually used and why you need to pay attention.

Get Strategic Consultation On Using Instagram For Brand Positioning