In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Pulkit Gupta, Head of Marketing at Cloaked. Cloaked is tackling one of the most pervasive problems in modern digital life: data exposure and its consequences - spam, identity theft, and financial fraud. Operating in a space where consumers are increasingly aware of privacy issues but often lack practical solutions, Cloaked has built an all-in-one privacy platform that combines data removal, unlimited email and phone aliases, and AI-powered call screening. Through problem-first messaging, creative experiential marketing, and a lean team structure that leverages agencies strategically, Pulkit and his team have evolved from serving privacy enthusiasts to reaching mainstream Americans who are tired of spam and fearful of fraud.