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Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com.  Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

• 01:42 Meet Alex Makarski
• 04:38 Clickmakers.io
• 10:35 The Power of Modeling
• 11:51 Marketing Terms
• 13:53 Long Sales Cycles
• 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
• 18:50 Data in Marketing
• 24:10 Measurebit.com
• 27:50 The future of Marketing
• 35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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Welcome back to Part 2 of our captivating podcast series, where we continue our deep exploration of innovation in an often-overlooked domain – the world of apartments. Join us as we reconnect with Mike Kaeding, CEO of Norhart, a visionary company that's turning the apartment industry upside down through data-driven technologies and efficiency strategies.

In this episode, we pick up where we left off, starting with Norhart's unique differentiation at 00:12. Discover the technology breakthroughs that have finally arrived at 02:55 and how data plays a pivotal role in reshaping apartment living (explored at 09:08). Dive into the concept of smart apartments (10:38) and the fascinating journey of "I Told You So" at 17:41.

But the learning doesn't stop there. Mike shares insights into continuous learning (18:35) and how embracing "No Rules Rules" (20:40) can foster innovation and growth.

Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and explore Norhart's groundbreaking work on their website [http://norhart.com]. For the full podcast episode, visit [https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966].

Are you passionate about data-driven innovation and eager to share your insights on the Making Data Simple Podcast? Reach out to us at [email protected] and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.

• 00:12 Norhart Differentiation
• 02:55 Finally!  The Technology
• 09:08 Data
• 10:38 Smart Apartments
• 17:41 What to do with I Told You So
• 18:35 Continuous Learning
• 20:40 No Rules Rules

LinkedIn:  linkedin.com/in/mikekaeding

Website: http://norhart.com

Podcast: https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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Join us for Part 1 of our podcast series, where we embark on an exploration of innovation in apartment design and management through the lens of data. Meet Mike Kaeding, CEO of Norhart, a visionary company that's reshaping the apartment industry by incorporating data-driven technologies and efficiency strategies from other sectors.

In this episode, we dive deep into Mike's remarkable journey, commencing at 02:01. Discover how he transformed challenges into opportunities, unveiling the concept of the "Apartment Assembly Line" and the incredible efficiency of 5-hour construction crews while maintaining top-tier quality (explored at 13:30).

But data isn't just a buzzword here – we also explore the impact of city processes on data-driven innovation (19:38), how talent leverages data for change management (23:26), and strategies for retaining top data-driven talent (35:28).

Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and learn more about Norhart's groundbreaking data-driven initiatives on their website [http://norhart.com]. For the full podcast episode, visit [https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966].

Are you eager to share your own data-driven innovation journey on the Making Data Simple Podcast? Reach out to us at [email protected] and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.

• 02:01 Meet Mike Kaeding
• 05:42 Turning Dilemma into Opportunity
• 11:05 The Apartment Assembly Line 
• 13:30 5 Hour Crews and Quality
• 19:38 What about City Processes?
• 23:26 Change Management via Talent 
• 35:28 Keeping Top Talent

LinkedIn:  linkedin.com/in/mikekaeding

Website: http://norhart.com

Podcast: https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

Welcome back to the second installment of our captivating podcast series, where we continue our deep dive into the realm of digital transformation. Join us in another engaging conversation with Bob McDonald, the driving force behind digital transformation and CRM Experience at IBM.

In this episode, we delve even further into Bob's invaluable insights on reinventing enterprises through digital transformation. Buckle up as we explore a plethora of intriguing topics that hold the key to successfully navigating this transformative journey.

From deciphering intricate workflows to establishing effective management systems, Bob shares his practical wisdom gained through years of experience. Discover the pivotal role of design principles in shaping effective digital transformations and learn how to avoid common pitfalls like pocket vetoes that can hinder progress.

Defining success in the context of digital transformation is a crucial aspect, and Bob elaborates on his unique perspective in just a few minutes. Tune in as he imparts his lessons learned, offering invaluable advice that can guide both beginners and veterans in the field.

Stay with us as Bob takes us on an intriguing journey, touching upon OMG moments, the importance of role models, and a book recommendation that has shaped his outlook on digital transformation.

• 00:32 Workflows
• 02:25 Management System 
• 05:13 Design Principles
• 06:50 Avoiding pocket vetos 
• 08:20 Defining success
• 11:58 Lessons learned
• 13:47 OMG
• 15:05 Role models
• 16:18 Book recommendation

Connect with Bob McDonald on LinkedIn and if you're eager to be a guest on the Making Data Simple Podcast, reach out to us at [email protected]. Join our host Al Martin, WW VP Technical Sales, IBM, as we continue to unravel the world of trending technologies, business innovation, and leadership - all while making it both informative and enjoyable.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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"Welcome to Part 1 of an insightful podcast series where we delve into the dynamic world of digital transformation. Join us as we engage in a thought-provoking conversation with Bob McDonald, CRM Experience at IBM, who doesn't just discuss digital transformation – he's living it.

In this episode, we unveil Bob's unique perspective on reinventing the enterprise. Starting with the core concept, we explore what digital transformation truly means. With Bob's wealth of experience, we journey through the challenges of changing organizational culture and the crucial role data plays in the process.

Join us as we dig deep into Bob's philosophy, learn from his practical insights, and explore the transformative power of digital transformation. If you're intrigued by the evolving landscape of business innovation and technology, this episode is a must-listen.

• 03:12 Putting it out there
• 05:44 Bob McDonald intro
• 10:22 What IS digital transformation
• 22:00 Changing culture
• 29:23 Solving the data problem

Connect with Bob McDonald on LinkedIn and if you're interested in being a guest on Making Data Simple, reach out to us at [email protected]. The Making Data Simple Podcast, hosted by Al Martin, WW VP Technical Sales, IBM, is your destination for navigating trending technologies, business innovation, and leadership – all while keeping things simple and fun."

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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Part 2 : Back with more on Artificial Intelligence - ROI, biggestblockers, and lessons learned with Luke Arrigoni, Chief ExecutiveOfficer at Arricor.

• 00:40 Being a top entrepreneur
• 01:10 The practical AI problem
• 04:09 The AI ROI
• 06:57 Engagement wins
• 09:21 Not made here
• 10:35 Keeping top talent
• 12:18 The future is weirder than you think
• 14:06 AI's biggest blocker
• 16:03 Lessons learned
• 21:35 For fun

Don't miss this opportunity to gain insights from a visionary in the AI field. Connect with Luke Arrigoni on LinkedIn [https://www.linkedin.com/in/lukearrigoni/] and learn more about Arricor's work on their website [http://arricor.com/].

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin,WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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"Insights from Luke Arrigoni, CEO of Arricor, on AI Innovations and Business Impact"

Description: Welcome to an enlightening episode of our podcast as we dive into the fascinating world of Generative AI, Vision AI, and Natural Language Processing (NLP) with the esteemed Luke Arrigoni. In this Part 1 interview, Luke, Chief Executive Officer at Arricor, takes us on a journey through AI's transformative potential.

Discover the minds behind AI advancements as we delve into topics like facial recognition for privacy, Arricor's mission, Prompt engineering, and the myriad use cases that these technologies unlock. Gain valuable insights into Large Language Models (LLMs) and the role of prompt engineering in optimizing AI's capabilities.

Luke Arrigoni shares his expertise on avoiding AI hallucinations, the unique differentiation of Arricor, and the remarkable business impact of Generative AI. Join us to explore the present and future of AI through this engaging discussion.

Don't miss this opportunity to gain insights from a visionary in the AI field. Connect with Luke Arrigoni on LinkedIn [https://www.linkedin.com/in/lukearrigoni/] and learn more about Arricor's work on their website [http://arricor.com/]. Stay tuned for Part 2 as we continue our conversation on AI's groundbreaking potential.

• 01:40 Meet Luke Arrigoni
• 04:13 Facial recognition for privacy
• 06:21 Arricor mission
• 08:39 More on LLMs
• 10:29 Prompt engineering
• 13:30 Use cases
• 16:30 Arricor differentiation
• 20:59 Avoiding hallucinations
• 26:13 Business impact of GenAI

LinkedIn:  https://www.linkedin.com/in/lukearrigoni/ Website: http://arricor.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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The Mindful Response with Estela Zuheros, Corporate Social Responsibility, IBM.  Come for social responsibility in reskilling the world, stay for lessons in being mindful and being kind to yourself.

• 02:06 Meet Estela Zuheros 
• 05:21 Your personal why?
• 07:16 Reskilling
• 11:41 The skills problem to solve
• 18:44 Measuring success
• 20:07 Primary areas of reskilling 23:02 Program selection criteria
• 26:31 The Mindful Response
• 37:30 Avoiding burnout

LinkedIn:  linkedin.com/in/estelaquesadazuheros

Website: https://estelaquesadazuheros.com

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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He's BACK!  Roger Premo, General Manager, Corporate Strategy and Ventures Development at IBM.  How the world has changed in a short year.  Generative AI and more!  

• 02:29 Meet Roger Premo Take 2
• 05:52 A Changing World
• 08:18 Generative AI
• 12:48 Both Sides of the Story
• 14:22 Hybrid Cloud and AI
• 20:50 IBM's watsonx
• 25:53 What Have We Learned?
• 27:46 Enterprise Models
• 29:59 Hugging Face
• 31:03 IBM's Differentiation
• 32:23 The 2 min Bar Pitch
• 35:57 Three Questions
• 42:21 An Intentional Hybrid Cloud Architecture 46:40 Responsible AI

Linkedin: https://www.linkedin.com/in/ropremo/

Website: https://www.ibm.com/watsonx

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

Part 2 : Vinca LaFleur of West Wing Writers. As a writer the West Wing is the dream job. Learn how to embody "It all starts with the ideas and content" - Vinca

• 00:30 Tricks and tips to a presentation
• 04:14 Speech gotchas
• 07:29 Knowing when you have a hit
• 09:39 How much is delivery
• 11:53 GOAT speech
• Bobby Kennedy in Indianapolis: https://www.youtube.com/watch?v=A2kWIa8wSC0
• 14:49 Gettysburg case study
• 17:11 ChatGPT?
• 20:26 Mental cups
• 26:55 West Wing Writers
• 31:51 Chief
• 34:30 Book recommended most

Made to Stick: https://www.amazon.com/Made-Stick-Ideas-SurviveOthers/dp/1400064287

LinkedIn: linkedin.com/in/vinca-lafleur-28909315

Website: https://www.westwingwriters.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.