Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We sit down with Nicole Armstrong, founder and CEO at Queen City Certified, to talk about how data-driven strategies, interdisciplinary collaboration, empathy, and passion can fuel an innovative movement. Queen City Certified is the nation’s first employer certification and leadership program for gender equity in the US workplace. Nicole works with and recognizes employers that aren’t just talking about equity but implementing data-driven strategies to ensure people of all genders can thrive, regardless of race, sexual orientation, or socioeconomic status. With hands-on coaching and mentoring, she gives visionary leaders the tools to redesign organizational policies, shift company culture, and disrupt biases so that they can attract and retain best-in-class talent.

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