Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work.

Timestamps:

0:00 Introduction

1:29 The hourglass-shaped marketer

8:35 Asking your manager for more responsibility

12:50 The transition from individual contributor to manager

15:36 How to teach people skills

21:09 Working on weaknesses

28:15 Agency vs. in-house

33:36 Going broad vs. deep

38:05 The key to getting things done in the enterprise world

45:03 How to evangelize SEO in-house

49:00 Making decisions based on uncommon data

Show notes:

Jared on Twitter: https://twitter.com/digagardner

Jared on Linkedin: https://www.linkedin.com/in/jareddgardner

T-shaped marketer: https://sparktoro.com/blog/the-t-shaped-web-marketer

CXL article by Jared: https://cxl.com/blog/enterprise-seo/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com