Making Fun of Marketing

Creating your personal brand can sound daunting! You first have to figure out who you are... then figure out who you should be online. But guess what, it's actually pretty easy. Just be Yourself!

Mandy McEwen, founder of Mod Girl Marketing, joins the show to share insights around your personal brand building:

- What to share and why

- How to relate it to your company's brand, if needed

- How brand building is different from social selling and how they work together

Remember in the early days of 2020 when webinars were just one-way Zoom calls with crappy audio and that one attendee whose mute button turned invisible suddenly? Yeah… glad we’re over that. 

@Roberto Ortiz is here to make sure that never happens again. He chats with host Scott Logan to talk about how much better webinars can be, especially in a time when we all pretty much know the drill in these virtual conferences. 

Roberto is the Co-Founder and CEO of Welcome, a video engagement platform with a mission to unlock the power of digital storytelling and webinars. 

Key Points 

1. Webinars don’t always have to be one way streets. Interacting with your audience is one of the best ways to make it more memorable and exciting. 
2. As a marketer, you’ve got a gold mine of opportunities with webinars, from pre-event to post-event. Leverage it wisely and you’ll get more leads and registrants than you realize. 
3. The thumbs up emoji is definitely bad.

Connect with Roberto on LinkedIn: https://www.linkedin.com/in/robertoortizux/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

Sales and marketing have been at odds with each since the dawn of business. But it’s 2023, for goodness sake! Wouldn’t you think it’s enough already? 

@James Buckley joins host Scott Logan to make a great point: With a few changes and a little more humanity, we might just alleviate the tension between the two—an unprecedented moment in history.

James is the host and Sales Content Creator at Sell Better, the go-to sales training for top sales forces to become the best sellers in the room.

Key Points 

1. “Dear, Marketing, Please clean your data. We’re tired of looking through 30 ‘leads’ with [email protected].” —Love, Sales
2. “Dear, Sales, You missed an opportunity to plug the product in your cold call I was listening in on.” —Love, Marketing
3. Sales and marketing don’t have to like each other, but they do have to be human and understand each other if they want the company to succeed.

Connect with James on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

You’d think sales and marketers across the industry speak the same language, but if you ask two marketers to define what in the world an MQL is, get ready to receive two definitions. 

@Chris Walker sits down with host Scott Logan and asks the questions no one in the industry is asking: Why aren’t there standards for managing revenue data? Why are pipelines so different? And why isn’t anyone doing anything about it?

Chris is the CEO and Founder of Refine Labs, an account-based marketing and demand generation firm for high-growth B2B SaaS companies.

Key Points 

1. The definition of MQLs has gotten so broad that there’s almost no point in making the distinction anymore. Really. 
2. It’s worth taking another look at the data your attribution tools gather because, more often than not, they aren’t giving you the whole picture.
3. You can’t expect exponential growth with incremental tactics.

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chriswalker171/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

Your content is like Mystique from the X-Men or a clown’s balloon: It can change appearances to fit your multiple needs. 

That one podcast you recorded? Now it’s a blog. Look again; now it’s a Tweetstorm. Come back tomorrow and you might just scroll past it as a 15-second, attention-grabbing, close-captioned Reel. That’s just the tip of it. 

It’s amazing what you can do with just a single piece of content today, and @Amy Woods knows all about it. She joins host Scott Logan to talk all about repurposing your content… and using artificial intelligence, perhaps? 

Amy Woods is the CEO and Founder of Content 10x, a creative agency specializing in content repurposing. 

Key Points 

1. Open the gates. Unlock your content. Audiences will be more likely to give you their information once they’ve received a ton of yours.
2. Make content that fits the platform. That means leaving the white paper out of TikTok.
3. AI is like your dream intern: You can delegate the mundane and hard tasks to it and scrap the first drafts it provides you—without the emotional repercussions. 

Connect with Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/?originalSubdomain=uk

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

You don’t have to be Spielberg crossed with Ogilvy to do strong video prospecting. All you need is 15 seconds and a genuine message. Even having a guitar you’ve never played (or know how to) behind you while you make a video reminder can make you far more memorable to prospects than yet another sales call. 

But why aren't there more B2B marketers on this yet? That’s what confuses Chris Bogue. 

He joins host Scott Logan on this episode of Making Fun of Marketing to talk more about why you need to do video prospecting and how to get your team to join in on the limelight. 

Chris Bogue is a Strategic Advisor at Sendspark and creator of the Complete Guide to Selling on Video - a course teaching marketers how to harness the power of video to elevate their process with video.

Key Points 

1. Who says LinkedIn has to be a serious place all the time? As it turns out, humorous, interactive, and engaging video content can be one of your most powerful lead magnets on the platform.
2. A 15-clip of you reminding your client of your upcoming meeting and showing that you genuinely look forward to it can be far more impactful than making a regular, forgettable sales call. 
3. When you’re making video content about your brand, it’s often the videos that you don’t expect that blows up. Double down on those since it tells you what your audience actually wants to see from you.

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-bogue/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

Don Keane, CMO and part of the LGBTQIA+ community joins Scott Logan to delve into the complex world of social cause marketing.

Discover the surprising challenges brands like Bud Light, Target, and Disney faced as they took bold stances on LGBTQIA+ issues. Gain valuable insights into navigating the ever-evolving landscape of supporting social causes and learn how to make a meaningful impact while managing the risks.

Key Points 

1. When issues about your social cause marketing come up, respond as fast as you can.
2. Before you post about any cause, know. your. audience. So many companies make that mistake. It’s the best way to avoid saying things that could get you in hot water.
3. You don’t have to be political in your marketing, but you shouldn’t be tone deaf either. Always consider your surroundings before posting your next promotion.

Connect with Don on LinkedIn: https://www.linkedin.com/in/donaldkeane/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

Two of the biggest questions you’ll encounter in the modern age are: “What is the meaning of life?” and “Should I start a podcast?” Lucky for you, @Rachel Downey has an answer to one of those questions (spoiler: it isn’t the first one).

Rachel joins host Scott Logan to talk all about the thought processes and strategies behind podcasts—and yes, there’s more to it than speaking into a cool microphone.

Rachel Downey is the Founder of Share Your Genius, an award-winning production company working with the largest B2B brands in the world (and helps run this podcast).

Key Points 

1. The marketing and strategic thought process behind whether or not you should have a podcast.
2. You can think of your podcast as a pillar piece of content that can branch out into social media posts, blog articles, shareable graphics, and more.
3. If you’re looking for people to invest in your podcast, always consider this formula: Impact + Outcome = Buy in

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

It’s almost impossible for sales and marketing to get along.

Almost.

But why is that?

Well, just like any healthy relationship, both sides just need to take the time and listen to each other. A “How do you feel about it?” or “What do you know that I don’t that you think I should?” never hurt anybody. But it’s never as wholesome as that, is it?

Fortunately, Richard Harris joins Scott to sort out the relationship between the two with the hopes that both sides get to work much better together—or at least be less of a pain to each other.

Richard is the Founder of The Harris Consulting Group, providing sales training and coaching that teaches sales reps how to earn the right to ask questions, which to ask, and when.

Key Points 

1. Marketing team: Learn about Sales.
2. Sales team: Learn about Marketing.
3. When both departments are able to speak each other’s language, it makes the work way better for everyone.

Connect with Richard on LinkedIn: https://www.linkedin.com/in/rharris415

Harris Consulting Group: https://theharrisconsultinggroup.com

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast

If someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa. 

From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!

Leslie Barrett is the Sr. Director of Customer Marketing and Evangelism at Sendoso, an agency focused on providing excellent direct mail marketing campaigns. She joins host @Scott Logan on this episode of the Making Fun of Marketing podcast to talk all about direct mail marketing, their experiences, complete fails, and more.

Key Points 

1. Sometimes, what you think is going to be a great direct mail marketing campaign idea isn’t. It’s important to work with the people who are closest with your customers to find success.
2. Your messaging matters. Don’t say that what you’re sending is “old and unsent.” Instead, say it’s “vintage and in limited supply.” 
3. Don’t underestimate direct mail marketing. Even with digital the world is, direct mail marketing can still be effective.

Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliebarrett0821/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast