In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing.

As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.

The discussion covers:

• The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketing
• Strategies for driving app user acquisition and retention, including diversified marketing channels and retargeting
• Innovative use cases for AI in streamlining creative production and campaign optimization
• The growing importance of retail media networks for app marketers
• The tangible benefits of using a mobile measurement platform like AppsFlyer

This episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.