Apprising the Poqcast

In this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences matter most. We’ll explore how behavioural data helps eliminate guesswork, drive personalisation, and ensure every second counts. From site speed to mobile UX to the KPIs that matter most, this episode will help retailers understand what it really takes to get ready for peak and win customer loyalty.

In this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology in modern retail. Dive deep into a conversation that goes far beyond simple transaction records and explores how digital solutions are reshaping customer experiences, driving sustainability, and creating unprecedented opportunities for retailer-customer connections.

He describes how digital receipts offered online coupons to store customers,  increasing multi-channel customers by 40% and a retailer linking 2 million transactions monthly. Edward discusses the high engagement rates of digital receipts, with open rates of 75-80% and click-through rates higher than average marketing emails. 

Edward shares fascinating insights from Yocuda's journey, revealing how digital receipts have evolved from a novel concept to a critical tool for customer identification, engagement, and personalization. Learn about groundbreaking case studies where retailers have dramatically improved multi-channel customer behavior, increased loyalty program sign-ups, and gained unprecedented insights into in-store transactions.

Whether you're a retail professional, technology enthusiast, or simply curious about the future of shopping experiences, prepare to be inspired by a vision of retail that is more personalized, sustainable, and connected than ever before.

Listen here or on your favorite podcast platform by searching poq

Brands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales. 

In this episode, Melissa Law, VP of Global Marketing at poq, and Alex Vaidya, co-founder and CEO of StoryStream, discuss how global brands can optimize their website and app experiences to double conversion rates from social media. He highlighted that 83% of Gen Z product discovery starts on TikTok or Instagram, but social traffic performs three and a half times worse than other channels. StoryStream bridges the experience gap by integrating shoppable video, UGC galleries, and AI recommendations. 

Working with major brands like Lululemon, John Lewis, and Porsche, Alex emphasises the value of the potential for AI to generate content and influence consumer behaviour, sharing his thoughts on the potential for AI to become a personal operating system, coexisting with human-created content and expertise.

Ready to create an immersive, social-first shopping experience? Tune in for actionable advice and expert insights on capturing consumers’ attention, building trust through authentic storytelling and increasing conversion rates.

Listen here or on your favorite podcast platform by searching poq.

Ahead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisition costs, and shares insights from a survey revealing only 15% of brands have a formal retention strategy.

In this episode, Tom and Melissa discuss key strategies for boosting customer loyalty, including the importance of experiential and non-monetary benefits in loyalty programs, integrating digital and physical touchpoints, and effectively promoting programs to drive engagement. Tom emphasizes the value of leveraging metrics like customer lifetime value, recency, and frequency to measure success and shares examples like AC Milan’s rapid adoption of a loyalty program, which secured 5,000 sign-ups in five days.

Looking to redefine your retention strategy? Tune in for actionable advice and expert insights on building programs that foster long-term customer relationships.

Listen here or on your favorite podcast platform by searching poq.

Just before launching their gamechanging Timi AI solution, poq welcomed Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer at Antavo Loyalty Cloud onto Apprising the podcast. Together, they unpacked the art and science of designing a loyalty program that captivates customers and drives engagement.

In this episode Michelle and Sheila share their expertise on crafting loyalty strategies that resonate. From leveraging data to create personalized experiences to implementing gamification and fostering emotional connections, the discussion offers actionable insights for retailers and marketers alike. They also explore how aligning loyalty programs with brand values can create lasting customer relationships.

If you're looking to redefine your approach to customer loyalty and retention, this episode provides inspiration and expert advice to help you design the loyalty program of your dreams.

In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing.

As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.

The discussion covers:

• The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketing
• Strategies for driving app user acquisition and retention, including diversified marketing channels and retargeting
• Innovative use cases for AI in streamlining creative production and campaign optimization
• The growing importance of retail media networks for app marketers
• The tangible benefits of using a mobile measurement platform like AppsFlyer

This episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.

Starting and growing a direct-to-consumer essential oil business requires a commitment to authenticity, passion, and education - building relationships with customers is key. Listen to this episode to hear how ECO. Modern leverages technology to communicate with customers and took risks to pursue unique app experiences. Discover their brand journey, from local manufacturing to D2C app.

In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here:

Activation Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmark-activation/ 

Engagement Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmarks-engagement/ 

Peak Install Retail Study: https://www.airship.com/company/press-releases/retailers-struggle-to-capture-long-term-value-from-their-peak-app-acquisition-gains/ 

Mobile App Maturity Assessment: https://maturityassessment.airship.com/ 

Masters of MAX Podcast: https://www.airship.com/resources/podcast/

This episode we were joined by Jacques Prothon, the Founder and CEO of Odicci. We delve into a fascinating conversation of how brands can leverage those micro moments that consumers experience everyday to engage audiences, collect declared data and increase conversions.

In this episode we talk to Sarah McVittie, the Co-founder of Dressipi. Just when the topic of AI in retail is really hotting up, we discover why and how Dressipi has been leveraging it in their platform for over 10 years, to deliver real step changes for customer engagement.