Prue Bonfield is no stranger to the Australian beef industry, having built Palgrove into one of the most successful seedstock businesses in the country, together with her husband David. The pair have spent their careers doggedly pursuing genetic supremacy in their animals suited to a variety of clients. In the last few years, they’ve taken a step back from the business after it was sold to the New Zealand Superannuation fund - instead concentrating on other industry roles, family and spending more time in their home at Dalveen in Southern Queensland. In this episode, Prue speaks candidly about how she made a role for herself in the business and how building a successful beef business isn’t always done from the paddock.