In this episode Tom and Andrew speak about what failure means to The Bakery, how to cope with it, avoid it, and bounce back from it.

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Because no one can really see the future, betting big on one potential winner is high risk. It's much better to spread your bets, find what works, and double down on proven results.

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Hosts Tom & Andrew were recently in Brazil, where they visited our São Paulo Office and spoke with Felipe Novaes; Managing Director LATAM for The Bakery, Hector Aguilera; former Bakery client and Co Founder of Croma Beer, and Anna Barreto, founder of co-working space Espaço Plexi in Vila Madalena.

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Software is eating the world, there is no denying it. It transformed the music industry, retail, transportation, film, etc. and with the rise of AI and machine learning more and more industries are at risk of being disrupted. In this episode Tom & Andrew are speaking with Claire Dardignac who is a programme director at The Bakery and working with the largest sports entertainment & betting industry in the world. With changing betting laws and reduced stigma, this industry is ripe for disruption.

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We're speaking to both a series B startup, and a corporate, to learn how these different types of organisations can work together to better understand core challenges and building solutions that address them. Starting with the Problem, adaptability, fast vs. slow rather than large vs. small, and mindset to work together are the key ideas being addressed in this episode as we hear from Amy Collins of Signal, a series B, AI based company that offers communications and PR solutions. Along with Scott Campbell of Deloitte Ventures, working on product, partnerships, and platforms with larger corporates.

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How do you start innovating and who should be doing it? Is there a process for uncovering a corporates core challenges? 10 years ago Tom and Andrew met and eventually went on to create The Bakery, and with it, a process for corporates to answer these key questions. In this episode Tom & Andrew introduce The Bakery, our core beliefs, trends in corporate innovation, and how to mitigate risk.

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