Making It with Chris G.

Tommy Darker is a DIY Musician and Entrepreneur. He has mastered the Alexander Osterwalder concept of creating unique Business Models and has applied it to the music business for musicians. Tommy is also the founder of Whiise, a platform where any musician can go and ask their questions about the music business to industry leaders from around the world. He’s a regular guest lecturer at University of Westminster in London, England and the Berklee College of Music in Valencia, Spain. In this conversation we talk about Tommy’s story being from Greece and now being based in London, England to how musicians can use the business model canvas, some unique and creative strategies to get your music on more Spotify playlists, and much more.

To learn more about Tommy Darker, visit http://www.tommydarker.com/ and ask your question at https://www.whiise.me/.

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Cathy Heller has built a career in the Sync Licensing world after building a career with placements in TV Shows, Movies, and Commercials. After her success, she started her own company, Catch The Moon Music, where she represents and helps other musicians with sync licensing success. She’s an incredible teacher and mentor, offering consultations, and courses for musicians. One of her newest passions as a teacher, includes being the host of her own podcast, Don’t Keep Your Day Job. In this conversation, you’ll learn what types of songs have the most success in sync licensing, common themes and genres that have the most success, how to get a sync licensing agent, and much more.

To learn more about Cathy Heller, visit http://www.cathyheller.com/ and https://www.dontkeepyourdayjob.com/.

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Angela Mastrogiacomo is an entrepreneur, publicist, blogger, and founder of Muddy Paw PR and Infectious Magazine. What inspires me about Angela, is all the amazing content she puts out there for artists to learn more about email etiquette, social media management and marketing, mental health issues in the music business, motivation, and so much more. The amount of information she contributes to the industry is too much for one podcast episode, and we’ll definitely need to get her back for a round two. This episode is packed with information on social media management and marketing, writing your own bio, how to get a publicist and what she looks for in artists, and much more.

To learn more about Angela Mastrogiacomo, visit: https://muddypawpr.com/ and https://infectiousmagazine.com/.   

Keep in touch:[email protected]www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

This is our second annual Thanksgiving special. In this episode, show producer, Jason Trosclair, joins the show to discuss creative DIY approaches for musicians from past guests. I've gathered some of the best advice about how an independent musician can approach their career on their terms, with their own unique voice. These conversations are extremely valuable because they show you there is more than one way to achieve your goals. Along with some insight from Jason and I, on the topic, this episode includes conversations with:

Joe Pulizzi

Ari Herstand

Shannon Curtis

Dawn Beyer

Kyle Lemaire

Happy Thanksgiving from the Making It crew!

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Network Music: Emily Kopp

The journey of Dawn Beyer began like so many musicians in Nashville, trying to find their niche, and playing endless hours for little money on Broadway. Everything changed for Dawn the first time she went live on Facebook, and had 10 strangers listening to her play while in her living room. These 10 viewers turned into earning $74,000 in one year using Facebook Live, to flying around the country to play private shows for her Facebook Live community. In this conversation, Dawn shares her story, how to be authentic, and how to create real connections with real people. She also offers coaching where she teaches musicians how they can do the same utilizing Facebook Live, and build their careers on their own terms, without having to sacrifice who they are.

To learn more about Dawn Beyer, visit: https://www.facebook.com/dawnbeyermusic and http://www.therealnashville.com/.  

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Meg White is a Booking Agent at ICM Partners. Her journey at ICM began after an internship at Roadrunner Records, working with and cold calling College Radio Stations. At ICM she has worked as an assistant under three very different personalities, from which she has learned many amazing lessons. She has worked as an assistant first for Scott Morris, to Marsha Vlasic, and finally to Mark Siegel, before becoming an agent herself. She’s a rising star in the music industry, and is becoming more and more of an influential agent in the business. In this conversation, she shares some of her stories of her journey, advice for artists on creating their tour strategy, best practices of reaching out to promoters to book your own shows, and how to develop a relationship with booking agents. She’s known as the “Red Headed Assassin,” and she kills with kindness.   

To learn more about ICM Partners, visit: http://www.icmtalent.com/

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

With a diverse background in fashion, food , music and theater, Holly brings a unique blend of creativity, passion and strategic planning to her life as a publicist--generating major results and leaving a lasting impact for each client she represents. Holly began her career as a press liaison at The Comcast Center for the Performing Arts (formerly Great Woods) outside of Boston where she guided on-site press efforts for Elton John, Cher, Ringo Starr, Aerosmith, Graham Nash, Phil Collins, Bon Jovi and more. In 2009, she launched her own company, HMG Public Relations, where she started off handling PR needs for musicians. Over the years, her company has expanded into many other areas of entertainment such as Broadway Brews, Nonprofits, fashion, theater, and many other exciting adventures. In this episode, we discuss what a publicist does for musicians. At what point should an artist acquire a publicist, and how much lead time should they have prior to releasing an album. Also, what does she look for in artists she works with, her thoughts on press releases, artist bios, how to reach out to the media, and much more.

To learn more about Holly Garman and HMG Public Relations, visit: http://www.hmgpr.com/

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

In 2017, Leslie Mendelson released a new album, 8 years after her grammy nominated debut “Swan Feathers.” This new album, “Love & Murder,” has taken her music in a new direction, and is a true representation of her authentic self. After struggles with her label, management, and an album that never got released, Leslie is in the driver's seat of her journey and making friends in unexpected places. A singer-songwriter, has found  herself in the “jam band” world collaborating with artists such as Steve Kimmock, Karl Denson, Soulive, and many more. Her newest album features a beautiful cover of Roy Orbison’s “Blue Bayou,” featuring Grateful Dead founding member, Bob Weir. Today, Leslie Mendelson is sharing her gift of music with the world with her new album, another new project on the way on October 27th with the Kimmock’s, and more music and tours coming soon. In this conversation, she shares some of the amazing stories on how she met her new friends, her struggles with her label, winning a Grammy, and much more.

To learn more about Leslie Mendelson, visit: http://www.lesliemendelson.com/   

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Davey Jay returns to the podcast for a copyright and publishing foundation masterclass. In this episode we discuss everything you need to know to get started with building a foundation knowledge of how copyright and publishing works. Davey Jay discusses the benefits of registering your copyright. We cover how mechanical royalties, performance royalties, and synchronization licenses work. Also, you’ll learn which codes you need to obtain to make sure all of your online streams and digital plays are being tracked correctly. The benefits of SoundExchange, and why every artist should sign-up. How do you properly cover or sample a song, and make money from it, and much more.

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp

Joe Pulizzi is the founder of Content Marketing Institute, and is known as the Godfather of Content Marketing. His book “Content Inc.” inspired the start of this podcast. Content Marketing Institute is the largest education and and training organization for content marketing, which also includes the largest in-person content marketing event in the world, Content Marketing World. Pulizzi is the author of Epic Content Marketing, which was named as one of the must read business books of 2013 by Fortune. He’s also the author Content Inc., and co-author of the September 2017 release, Killing Marketing. He is the founder of Content Marketing Institute and Content Marketing World. In this conversation, we talk about what Content Marketing is, and how artists can use it to build their brands, and turn themselves into powerful media companies.

Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg 

Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp