What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies.

From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered opinions and shares some hard-earned lessons. We also get into the evolving role of AI in marketing and why creativity remains irreplaceable.

Packed with practical advice and candid truths, this episode is a must-listen for anyone looking to make marketing count.

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