DigiMarCon Podcast

Making Marketing Operations "Efficient" - Where are You on the Maturity Framework? - Shadab Khan, Cognizant


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Abstract:
From our experience of working with large marketing agencies, we know that Agencies and In-house digital marketing operations in are inefficient, with as much as ~Ͽ5%-Ѐ5% tasks that "Non Value Adding"/ wasteful or has scope of automation/standardization. Given the current economic climate and increasing pressure on price and margins. Agencies are facing multiple challenging market shifts that are impeding growth and margin expansion. There's no better time to get leaner by automating and standardizing your operations.

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DigiMarCon PodcastBy DigiMarCon