Imagine a world where period pain doesn’t derail your workday, your workout, or your weekend plans—just because smart, playful, science-backed products are finally within reach.

In this episode, we have the Sydney-based founder Annelise Grosman of Kooze Wellness, the cheeky Gen Z brand behind heart-shaped heat patches designed to make menstrual cycles “suck a little less.”

Annelise shares how a personal struggle with period pain, and a desire to avoid constant painkillers, led her to create on-the-go heat therapy patches for menstrual cramps, ovulation pain and chronic conditions like endometriosis.

If you’re curious about FemTech, endometriosis, women’s pain relief, or launching a product-based business from scratch, this conversation is packed with insight, honesty, and inspiration!

Key Takeaways:

• Learn how Annelise turned a simple idea for heat relief into a real FemTech brand without any prior product development experience
• Find out what you can take from her decision to prioritise heat therapy over traditional pain medications for menstrual pain relief
• Discover how Kooze’s heart-shaped period patches actually work and what makes on-the-go heat therapy so effective for cramps and chronic pain
• Find out what surprising insights emerged when endometriosis and chronic illness communities started using her patches
• Discover how she is navigating strict Australian healthcare regulations and retail barriers while keeping Kooze fun, accessible, and affordable
• Learn in what ways building an e‑commerce brand plus a B2B workplace wellbeing channel has reshaped her original vision for Kooze Wellness
• Understand what mindset shifts aspiring founders can apply from Annelise’s advice to “not doubt what you don’t know” and just start
• Discover how Kooze uses authentic, story-led social content to help women feel seen, heard, and supported in their menstrual and chronic pain journeys

Resources:

Annelise Grosman: LinkedIn

Kooze Wellness: LinkedIn

Kooze Wellness: Instagram

Kooze Wellness: Tiktok

Kooze Wellness: https://www.lovekooze.com.au/

Maaike Steinebach: LinkedIn

Website Femtech Future https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

Step into a future where your period doesn’t call the shots. Hit play now to discover how KOOZ Wellness is turning lived experience, science-backed heat therapy, and bold FemTech storytelling into real relief for menstrual and chronic pain, one heart-shaped patch at a time.

Be one of us! Share this episode with someone who needs it, like it, leave a review so more listeners can discover these stories, and subscribe so you don’t miss out. See you next week for another episode of FemTech at Work, where we spotlight the founders reshaping the future of women’s health.