Esther Newman from Women's Running Magazine tells Nikki Simpson from the International Magazine Centre about the inception and evolution of the Women's Running Podcast. She highlights its unique format, community engagement, and monetization strategies. The podcast began during the lockdown in 2020, aiming to fill a gap in the market for women's running content. Esther shares insights on building a listener community, the importance of sponsorship, and offers advice for aspiring podcasters. The discussion also touches on the impact of the podcast on magazine subscriptions and the dynamics of running media.TakeawaysThe Women's Running Podcast started in 2020 during lockdown.The podcast evolved from interviews to a more conversational format.Community engagement is crucial for podcast success.Sponsorship is a significant revenue driver for the podcast.Using Patreon helped create a supportive listener community.Live podcasts increased listener engagement and patronage.The podcast's content varies based on training cycles.Listener feedback is essential for content direction.The podcast has positively impacted magazine subscriptions.Different generations in hosting can enhance relatability.titlesSound Bites"We started the podcast in lockdown in 2020.""We were both very different generations.""We get complaints about everything.""Sponsorship is our biggest revenue driver.""It's been so nice to talk to you."Chapters00:00Introduction to Women's Running Podcast02:59Evolution of Podcast Format06:01Engagement and Community Building08:57Monetization Strategies for Podcasts11:50Creating Spaces for Listeners14:46Sponsorship and Advertising Insights18:04Advice for Aspiring Podcasters21:10Impact of Podcast on Magazine SubscriptionskeywordsWomen's Running Podcast, podcasting, community building, monetization, sponsorship, audience engagement, podcast format, running culture, women's sports, media voices summitsummaryThe channel for magazine publishers and editors on how they can boost revenue from their publications. Nikki Simpson from The International Magazine Centre talks to succesful editors and publishers about what they done to make magazines and publishing work financially. The podcast covers every detail of the publishing trade and the routes to revenue.From how to keep subscribers happy and members rewarded to crowdfunding to how to raise money from events

A live discussion on magazine marketing, focusing on the challenges faced by publishers and innovative strategies to engage audiences.

We delve into community building, the role of Kickstarter in launching magazines, and the critical importance of magazine covers in attracting readers.

Panelists discuss the differences between subscriber and newsstand covers, the importance of measuring customer feedback, and the challenges of validating ideas before printing.

We also explore the role of identity in magazine covers, the critical nature of distribution, and the necessity of maintaining a regular marketing habit.

Takeaways

• Kickstarter can be a powerful tool for launching magazines, but is more suited to one-off projects
• Magazine covers serve as an expression of identity for readers, and need to communicate value quickly

• Real-world engagement can complement digital marketing efforts
• SEO and digital marketing strategies are evolving with AI

• Building a strong community enhances magazine visibility

• Validating cover ideas with readers before printing can save costs

• Regular marketing habits are essential for sustaining business growth
• Creating a sense of urgency can drive customer action
• Understanding brand positioning is key to effective marketing

Chapters

00:00 Introduction to the Event and Panelists

02:57 Challenges in Marketing Magazines

05:55 Innovative Marketing Strategies for Magazines

09:06 Community Engagement and Building Relationships

11:54 The Role of Kickstarter in Launching Magazines

17:55 The Importance of Magazine Covers

24:10 Subscriber vs. Newsstand Marketing Strategies

30:35 The Power of Magazine Covers

32:04 Subscriber vs. Newsstand Covers

34:41 Measuring Customer Satisfaction

37:33 Validating Ideas Before Printing

39:41 The Role of Identity in Magazine Covers

41:34 The Importance of Distribution

44:55 Marketing Strategies for Magazines

49:46 Building a Regular Marketing Habit

keywordsmagazine: marketing, community engagement, Kickstarter, magazine covers, independent magazines, marketing strategies, SEO, digital marketing, audience engagement, subscription models, magazine covers, customer satisfaction, marketing strategies, distribution, subscriber covers, identity, validation, marketing habitsummary

In the latest episode of the Making Money from Magazines podcast Nikki Simpson talks to John Power from Wyrd Science about crowdfunding and the secrets to making it work.

Grant funding and how to access it is the focus of this episode of the Making Money From Magazines podcast. Host Nikki Simpson talks to Rhiannon Davies, founder of Greater Govanhill Magazine, about the importance of funding in community journalism and how they’ve made successful bids. They also talk about the diverse revenue streams that support Rhiannon’s work with Greater Govanhill and the impact their projects have for their community and its marginalized voices.

Nikki Simpson talks to Mark Alker, publisher and CEO of Singletrack magazine, focusing on how his business model transitioned from the newsstand, to subscriptions, to membership.

In this episode of the Making Money From Magazines podcast they discuss the importance of community, member benefits, retention strategies, and the technology used to manage memberships. Mark emphasizes the significance of quality content and the need for a personal touch in subscriber interactions, particularly in managing churn. The conversation highlights the evolving landscape of magazine publishing and the necessity of adapting to meet the needs of readers.

Keywords

subscriptions, membership, community, magazine publishing, reader engagement, retention strategies, member benefits, marketing, technology, content creation, newsstand

Takeaways

Membership signifies belonging, unlike subscriptions which imply payment.

Singletrack magazine evolved from a newsstand model, to focusing on subscriptions, to a membership model to foster community.

The magazine serves as the core product of the membership, enhancing reader engagement.

Retention strategies are crucial; a retained subscriber is worth five times more than a new one.

Churn is a reality, but personal touches in cancellations can help maintain relationships.

Quality content is essential for attracting and retaining subscribers.

Marketing efforts leverage high website traffic and social media engagement.

Email newsletters serve as a powerful tool for communication and engagement.

Technology plays a vital role in managing memberships, combining off-the-shelf solutions with bespoke coding.

Building a community means respecting that it belongs to the members, not the publisher.

Sound Bites

"Membership signifies something that you belong to."

"We realized that we were never really just a subscription."

"The magazine is the core of the membership product."

"Churn is just a fact of life, isn't it, for us?"

"We have a very personal touch to cancellations."

"We use a combination of both off-the-shelf and bespoke tech."

"If you build a community, it no longer belongs to you."

Chapters

00:00 The Shift from Subscription to Membership

07:05 Building a Community Around Membership

11:47 Enhancing Member Benefits and Value

17:49 Retention Strategies and Managing Churn

25:08 Marketing and Engaging with Subscribers

31:57 Technology and Tools for Membership Management

37:10 Final Thoughts on Community and Content

Brand You Magazine’s publisher and editor Olivia Marocco talks to Nikki Simpson about strategies and tips to maximise visibility and engagement for your magazine, in the latest episode of the Making Money from Magazines podcast.

They discuss how strategic development of your personal brand can boost how, and how much, your magazine title is seen.

They also chat about the importance of audience interaction, not being afraid of collaboration with competitors, events and how they boost your brand by bringing your community together, creating unique opportunities for your readers and being unafraid to ask your community for help. 

Keywords

personal brand tips, magazine visibility, brand visibility, magazine marketing, audience engagement, events, collaboration with competitors

takeaways

Nikki Simpson speaks to Peter Johns about maximising the profitability of events. The publisher from WW Magazines talks about how they’ve evolved one of the biggest boat shows in the country to maximise profitability.

They discuss the importance of adapting events like the Crick Boat Show to keep it fresh, the significance of building relationships with suppliers, and the integration of marketing strategies from print to digital. Peter shares insights on audience engagement, the role of social media, and the necessity of having a long-term plan for events. The conversation highlights the importance of community building and the lessons learned from running live events. Peter also talks about how important it is to keep exhibitors happy.

Takeaways

Events must evolve to avoid becoming stale.

Building strong relationships with suppliers is crucial.

Data capture is essential for effective marketing.

Digital marketing has replaced some traditional print methods.

Community engagement enhances the event experience.

A three-year plan is vital for event success.

Listening to exhibitors leads to smoother operations.

Integrating different media channels maximises audience reach.

Testing new marketing strategies is key to growth.

Mistakes are part of the learning process in event management.

Keywords: live events, event management, marketing strategies, audience engagement, supplier relationships, digital marketing, community building, magazine publishing, WW Magazines, Boat Show, Crick Boat Show, 

Sound Bites

"Let's focus on the core market."

"You can't stand still."

"It's a learning process."

"Don't judge it entirely on cost."

"You have to have that reach."

"Marketing is not rocket science."

Chapters

00:00

Introduction to WW Magazines and Boat Show

02:47

Taking Over the Boat Show: A New Approach

06:08

Evolving the Event: Keeping It Fresh

09:01

Working with Suppliers: Building Relationships

11:48

Integrating the Magazine with the Boat Show

15:05

Marketing Evolution: From Print to Digital

17:53

Data Capture and Audience Engagement

21:06

The Role of Video and Social Media

23:58

Planning for the Future: A Three-Year Strategy

26:49

Community Building: Events and Engagement

29:49

Final Thoughts and Key Takeaways

Nikki Simpson speaks with Eli Sheridan, head of Digital Content at France Media Group about effective strategies for monetising newsletters. Eli runs newsletters for eight brands with over 300,000 subscribers. 

In the latest episode of Making Money From Magazines they cover: the importance of understanding audience demographics, engaging with readers, and building a sense of community through content. 

Eli shares various monetisation techniques, including display ads and cross-promotion, while emphasising the value of data insights and experimentation in newsletter strategy. The conversation highlights the essential role newsletters play in digital marketing and audience retention.

Takeaways

Newsletters are a powerful tool for monetisation.

Understanding your audience demographics is crucial.

Engagement strategies can significantly boost newsletter success.

Building a community through content fosters loyalty.

Monetisation techniques include ads, events, and partnerships.

Cross-promotion enhances brand visibility and subscriber growth.

Data insights help tailor content to audience preferences.

Experimentation is key to optimising newsletter performance.

Newsletters provide a direct line to your audience.

Prioritising quality content leads to higher engagement rates.

Chapters

00:00 Introduction to Newsletter monetisation

02:47 Understanding Audience Demographics

06:08 Engagement Strategies for Newsletters

08:57 Building Community Through Content

12:11 Monetisation Techniques for Newsletters

14:56 The Importance of Cross-Promotion

18:08 Leveraging Data for Audience Insights

20:58 Experimentation and A/B Testing

24:00 The Value of Newsletters in Digital Marketing

26:54 Final Thoughts on Newsletter Strategy

Links to France Media’s Newsletters

France Today - https://mailchi.mp/francetoday/newsletter-1327815

French Property News - https://mailchi.mp/completefrance/french-property-news-1327851

Bonjour Paris - https://mailchi.mp/bonjourparis/110221-1327739

Taste of France - https://mailchi.mp/tasteoffrancemag/1324899-1327799

Complete France - https://mailchi.mp/completefrance/swkcnvh35k-1327803

FrenchEntree - https://mailchi.mp/frenchentree/french-property-home-life-1327859 

France Property shop - https://mailchi.mp/completefrance/this-weeks-property-picks-1327867

Keywords

newsletter monetisation, newsletter monetization, audience engagement, community building, email marketing, digital content strategy, audience demographics, monetisation techniques, cross-promotion, data insights, A/B testing, travel journalism 

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Seán Wood, CEO of Positive News tells Nikki Simpson about the magazine's journey from a grassroots initiative to a co-operative publishing model.

In this episode of the Making Money from Magazines podcast Seán highlights the importance of community engagement, financial sustainability, the challenge of news avoidance in society, and the impact solutions-based journalism can have.

Positive News raised a quarter of a million pounds in a month through the launch of their co-operative model, but the discussion also covers revenue diversification strategies, the role of grant funding and brand partnerships, all while maintaining a strong community focus from a small team.

Takeaways:

The cooperative model allows readers to have ownership and a voice.

Positive News focuses on reporting what's going right in the world.

Community support was crucial for financial growth.

Raising funds through crowdfunding was a significant milestone.

The transition to a magazine format helped establish a new brand identity.

Events for co-owners fostered community but required careful management.

Diversifying revenue streams is essential for sustainability.

Grant funding can enhance projects but shouldn't be relied upon.

Building a supporter base is key to long-term success.

Positive journalism empowers readers and fosters a sense of agency.

Keywords:

Positive News Magazine, cooperative Publishing model, International Magazine Centre, community journalism, financial sustainability, Making money from Magazines, reader revenue, brand partnerships, solutions journalism, media ethics, audience engagement, grant funding,

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Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.

In a warm and entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more.

Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.

Takeaways

• Press releases can be turned into sales opportunities
• Creating a 12-month plan is crucial for advertisers and publishers
• Feature selling can invite new advertisers into publications
• Small and intimate events can solidify relationships with advertisers
• Understanding the audience and maintaining touch points are essential for successful ad sales
• Why knowing your magazine is key

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