Connecting the Dots: Senior Living Success with Matt Reiners

Making Move-Ins Seamless: Madeline Forman’s Playbook for Team-Based Transitions with Madeline Forman - Director of Sales at Peregrine Senior Living at Gilderland


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Madeline Forman shares her remarkable journey from concierge to Director of Sales, unpacking how her background in operations fuels a collaborative, people-first approach to senior living move-ins. She and Matt explore the vital connection between sales and operations, the importance of empowering frontline staff, and why true community culture starts before the resident ever arrives.

Guest Bio

Madeline Forman is the Director of Sales at Peregrine Senior Living at Guilderland. With a career that began as a concierge and grew through roles in operations and business management, Madeline brings a deeply integrated, human-centered approach to senior living sales. Her leadership emphasizes cross-functional teamwork and authentic engagement to drive smooth, compassionate move-ins.

Timestamps:

  • 02:00 – Madeline’s journey into senior living: from restaurant work to director roles

  • 04:50 – Why understanding every role in the building matters in sales

  • 06:00 – What a “team sport” sales process really looks like in practice

  • 08:20 – The role of executive directors in setting the tone

  • 10:00 – Aligning schedules and respecting staff time for smoother screenings

  • 11:45 – The art of involving maintenance, dining, and caregivers in every tour

  • 14:00 – Internal communication strategies that make move-ins feel seamless

  • 16:15 – Real-world example: what a smooth rehab-to-assisted-living transition looks like

  • 20:00 – Advice for sales directors on building trust with operations

...more
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