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Madeline Forman shares her remarkable journey from concierge to Director of Sales, unpacking how her background in operations fuels a collaborative, people-first approach to senior living move-ins. She and Matt explore the vital connection between sales and operations, the importance of empowering frontline staff, and why true community culture starts before the resident ever arrives.
Guest Bio
Madeline Forman is the Director of Sales at Peregrine Senior Living at Guilderland. With a career that began as a concierge and grew through roles in operations and business management, Madeline brings a deeply integrated, human-centered approach to senior living sales. Her leadership emphasizes cross-functional teamwork and authentic engagement to drive smooth, compassionate move-ins.
Timestamps:
02:00 – Madeline’s journey into senior living: from restaurant work to director roles
04:50 – Why understanding every role in the building matters in sales
06:00 – What a “team sport” sales process really looks like in practice
08:20 – The role of executive directors in setting the tone
10:00 – Aligning schedules and respecting staff time for smoother screenings
11:45 – The art of involving maintenance, dining, and caregivers in every tour
14:00 – Internal communication strategies that make move-ins feel seamless
16:15 – Real-world example: what a smooth rehab-to-assisted-living transition looks like
20:00 – Advice for sales directors on building trust with operations
By Connecting the Dots5
1212 ratings
Madeline Forman shares her remarkable journey from concierge to Director of Sales, unpacking how her background in operations fuels a collaborative, people-first approach to senior living move-ins. She and Matt explore the vital connection between sales and operations, the importance of empowering frontline staff, and why true community culture starts before the resident ever arrives.
Guest Bio
Madeline Forman is the Director of Sales at Peregrine Senior Living at Guilderland. With a career that began as a concierge and grew through roles in operations and business management, Madeline brings a deeply integrated, human-centered approach to senior living sales. Her leadership emphasizes cross-functional teamwork and authentic engagement to drive smooth, compassionate move-ins.
Timestamps:
02:00 – Madeline’s journey into senior living: from restaurant work to director roles
04:50 – Why understanding every role in the building matters in sales
06:00 – What a “team sport” sales process really looks like in practice
08:20 – The role of executive directors in setting the tone
10:00 – Aligning schedules and respecting staff time for smoother screenings
11:45 – The art of involving maintenance, dining, and caregivers in every tour
14:00 – Internal communication strategies that make move-ins feel seamless
16:15 – Real-world example: what a smooth rehab-to-assisted-living transition looks like
20:00 – Advice for sales directors on building trust with operations

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