Know Where You Stand

Making Moves, Hiring Talent: Behind the Scenes at Primco


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The Primco guys have always known where they stand — surrounded by an organization rich with talent. Cam Overacker and Tyler Yelland take time to deliver well-deserved kudos and update listeners on some of the company’s innovative internal moves. 

When it comes to change, two universal truths apply: Improvements in one area of an organization tend to impact other departments, and companies that stick to the same ways of doing business don’t do business for long. “You’d think that being a small- to mid-sized privately held company, we can make sharp turns quicker than the big organizations,” observes Cam. While not whiplash-quick, Primco has already executed many changes on its wishlist in only three months.

So what’s new? Angela Baldwin has transitioned from her lead role in operations to Vice President of Supply Chain. What a relief for folks to know they have a dedicated Primco advocate after 2+ years of global supply chain upheaval! 

Stanis Samuelson has joined the family as Customer Experience Manager, a newly created role focused on improving the entire sales interaction. “I don't know if we'd say Primco’s cutting edge, but we're definitely in the lead,” says Tyler, explaining that it’s rare to see others in the industry utilizing a customer experience position. 

The final mention goes to Usman Raza, Primco’s brand new Inside Sales Representative. Usman is the bridge between salespeople and customers, expediting and logging quotes, among other duties.

As Cam always says, “You can have the best flooring products in the world and apply all the technology you want, but if you don't have the right people in the right seats, the bus is gonna be spinning its wheels.” No worries here! Primco’s people have full command of the wheel. 

MENTIONED IN THIS EPISODE

KWYS006: Innovating To Thrive: In And Beyond COVID with guest Angela Baldwin

KWYS007: Leading the Pack: Next-Gen Technology and Future Focus with guest Angela Baldwin

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

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Know Where You StandBy Primco