Join Cam Overacker and Tyler Yelland as they pay homage to this year and tease new objectives for Primco in 2023. It’s a conversation filled with reflection, expectation, and seasonal cheer––plus a few episode suggestions to boost your flooring product acumen before January. 

“It behooves us to remember some of these things we just went through and become smarter because of it.” Cam’s wisdom sets the tone for Primco’s big New Year plans. Beyond their trip to The International Surfaces Event in January, the Primco team is looking forward to the return of Prim-Con, Western Canada’s premier local flooring event.

“We’ve done a lot to firm up our position in the market,” Tyler adds, including innovative changes to this podcast and Primco’s brand strategies. There’s much more to come! Catch up on these KWYS favorites then stay tuned! 

QUICK TAKE

New Sales-Focused Clips. Top takeaways in bite-sized audio? Yes! The KWYS team will deliver fresh, fast product knowledge at the top of each episode beginning in January. 

New Normal? Ditch That Misnomer. It’s always something: supply chain issues, shifting design trends, interest rate fluctuations. Primco remains committed to service no matter what.

See You At Surfaces! We’re kicking off 2023 in Las Vegas. Join us from January 30th through February 1st at Mandalay Bay North Convention Center at Tradewinds D, E, and F.

Can’t Make Surfaces? Join Us for Prim-Con 2023! Our premier flooring event returns to Calgary with exclusive product launches and enduring relationships. Details to come.

SUGGESTED LISTENING:

Launches, Mixers, and Live Podcast Sessions: Surfaces 2023

ScratchMaster Offers Beauty That’s Truly Hard To Beat

Combat the Chill With Primco and CosyFloor, In-Floor Heating

Happy New Year!

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

The New Year can’t come soon enough at Primco! Cam Overacker, Tyler Yelland, and the team are thrilled to announce their return to The International Surface Event 2023 in Las Vegas. Join them from January 30th through February 1st at Mandalay Bay Convention Center for three full days of exclusive launches, product education, and Primco fun.

Primco will showcase product editions across multiple categories: laminate, SPC tile, WPC, carpet, and mosaics. It’s a stylish reintroduction to the company’s philosophy of quality flooring competitively priced. Folks can even join Cam, Tyler, and their industry guests for live Know Where You Stand podcast recording sessions. Want more details? Download the new Primco Unlimited app to register for Surfaces (for free!) and schedule your booth visit. 

The Primco booth is located in the North Convention Center at Tradewinds D-E-F. Hours: Mon 1/30 from 1p - 6p; Tues 1/31 and Wed 2/1 from 9a - 4:30p. Know Where You Stand recordings: Tues 1/31 and Wed 2/1 at 10a and 2p.

QUICK TAKE

Primco returns to Surfaces 2023! We can’t wait to interact with everyone live and in person in Las Vegas! Join us from January 30th through February 1st in our prime location: North Convention Center at Tradewinds D, E, and F.

Bigger and better than ever! Beautiful display floors, highly anticipated launches, a cocktail mixer, and live podcast recording sessions! Oh, and the return of the cash booth!

There’s a Primco app for that. The new Primco Unlimited app for iOS and Android is your multifaceted solution for all things Primco, including free registration for Surfaces 2023 and access to our booth exclusives.  

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Contemplating carpet? Meet Allure and Top Gun, the high-quality carpet programs from Primco! Cam Overacker and Tyler Yelland reintroduce retailers to these innovative lines and remind folks why carpet remains a solid sales leader. 

Don’t call it a comeback. Carpet still covers a surprisingly large amount of residential square footage, to say nothing of its popularity in commercial applications. But connecting end-users with the carpet they want when they want it is challenging. “That’s one thing that doesn't exist, really, in carpet: local inventory,” says Tyler. Primco has retooled its operations to provide near on-demand access to its stylish carpet stock. 

Both Allure and Top Gun offer a tightly-edited selection of weights and patterns from three of the world’s leading mills. “It’s a well-balanced display,” says Cam, explaining that everything from samples to spec sheets is streamlined to provide bottom-line information free of manufacturer double-speak and hidden freight costs. ”It creates a display [that’s] short, sweet, and to the point.” 

Primco is your one-and-done stop for design-forward carpet options delivered in no time.

QUICK TAKE

Don’t count out carpet. We love laminate and luxury vinyl plank, but it’s incredible how much of a home’s square footage is still covered by carpet! Primco is your one-stop shop for every flooring need. 

Primco’s carpet programs are streamlined to sell. Allure and Top Gun offer end users expertly curated selections of colors and patterns, minimizing choice overload while maximizing showroom potential.

Quick access to quality carpet inventory. Primco’s commitment to supply chain optimization means local access to high-caliber cuts and rolls when and where you need them. 

SUGGESTED LISTENING

KWYS003: Face Weight, Density & Twist Level: Estates Carpet by Primco

KWYS028: Mainstreet Display Delivers Stylish Products and Profitability

KWYS033: There's No Place Like Home: The Origin of the Estates Collection

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Break out the kazoos and party hats! Cam Overacker and Tyler Yelland are in a celebratory mood as they mark their first year behind the mic. If you’re wondering what the Primco duo and their guests could possibly talk about for 30+ episodes, settle in for this fun and educational recap. 

“I think we've done a good job keeping KWYS well-rounded,” says Cam, reflecting on a year’s worth of engaging conversations. The show has quickly established itself as a destination for innovative product knowledge and effective sales strategies thanks in part to this season’s solid roster of guests, including Terry Marchetta of Mannington, Chris Maskell of the National Floor Covering Association, Ben Goodman of Välinge, and best-selling author Paul Reilly. 

However, the episodes that received some of the highest marks showcased Primco’s social responsibility and its incomparable founder, Mr. Barker. 

So, what’s next for Know Where You Stand? “We’ve come a long way already,” Tyler marvels. 

Still, Primco’s known for transcending expectations. So, too, is its podcast. 

Oh! And a shout-out to Technical Director Edwin R. Ruiz, affectionately known behind the scenes as Gazoo, for cueing up clips from the following episodes:

Serving the Greater Good: Primco’s Legacy of Social Responsibility

Primco’s Origin Story and the Legacy of Mr. Barker

Bursting the Bubble on Waterproof Flooring

Holy Shipping! Delays and Dismay

Baseless Installation: The NFCA and Installation Substrates with guest Chris Maskell

Below The Surface: Installation with Chris Maskell, CEO National Floor Covering Association

Selling Through Tough Times with Paul Reilly

New Launches, New Showroom: PRIM-CON 2022

Colour, Style & Trends with Terry Marchetta, VP Residential Styling at Mannington

Stability, the PB&J (Form and Function) of Click Vinyl Flooring and it looks great too!

Speed and Accuracy: Click Flooring Systems with Ben Goodman, Välinge

Know Where You Stand (KWYS) covers more than just floors. Whether it’s the art of social selling or leveraging brand identity online, Cam and Tyler help flooring pros connect with consumers and close more sales.

Primco’s past is ever-present. Engage with our history, people, and corporate values by checking out one of our foundational episodes. 

Product knowledge on your time. So far, KWYS has delivered insights on substrates, waterproof core technology, and scratch-resistant finishes––and there’s more to come!

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about the topics we discuss, visit https://www.primco.ca/ or contact your local sales rep.  

We know where we stand, so you know where you stand. 

Primco’s Estates® Collection is known industry-wide for its high-performance, design-forward flooring lineup. But how did it get here? Cam Overacker and Tyler Yelland take you back to the origins of this celebrated selection, providing foundational product knowledge and fun memories along the way. 

“The first day I sold for the company in Edmonton was when we launched the Estates line. That was 20-25 years ago,” Cam says, marveling at how quickly time has flown and how robust the line has become. In that time, Estates has stayed true to its name, offering consumers flooring worthy of their grandest investment––from condo to manor––without breaking the budget.

The Estates product library is rich in stylish options far exceeding premium economy expectations. “It plays right into the decisions Primco’s made to drop some of the entry-level SPCs,” Tyler says, adding, “That's just not our game even back then, 20-25 years ago. It wasn't then, and it still isn't now.”

Every consumer has a grand estate. From first condo to five-bedroom family spread, consumers' homes are their pride and joy. Estates offers a flooring option to complement every vision.

Estates products are cost-effective, never cheap. As Tyler says, “Everything we do is just a little bit better than what the market standard is.”

Flooring for the way consumers live now. Since the pandemic, home is where the school, gym, meeting, and play spaces are. Beautiful, hardworking, and innovative Estates covers it all. 

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Great relationships are the soul of every sale. That’s a longstanding principle at Primco, and it holds up whether the connection is fostered online or IRL. But even sales pros could use a few tips. Carson V. Heady, author, speaker, and number one social seller at Microsoft, joins Cam and Tyler to discuss the fundamentals of successful social selling and authentic personal branding––a critical combo for every salesperson at any stage in their career. 

“Social selling is just selling,” Carson says. It’s using any tool at your disposal and digital resources to create a relationship. “LinkedIn, Twitter, YouTube, and Instagram help you take your potential buyer's pulse and understand their priorities, their pain points. It’s also [where] you unlock relationships with customers that you might not have had otherwise.”

The transition from showroom conversation to social selling isn’t difficult, says Carson, so long as you stick to the essentials: authenticity, consistency, and patience. That’s how you build relationships and stay top of mind, regardless of the sales environment.

Social selling is just selling. Traditional relationship-building techniques are exponentially enhanced when combined with the reach of social sites like LinkedIn, Instagram, YouTube, etc.

Get intentional. Who do you want to interact with? Where do they virtually hang out? How can you best serve (rather than sell) this potential audience?

Perception is reality. Folks often make hasty judgments regarding who they want to do business with based on a single social post. Be authentic but mindful when sharing a POV or supporting your favorite causes. 

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Can you name a flooring product that’s more durable than wood yet looks just as luxurious? If you’re Primco, you can! 

Meet Woodura®, the first hardened wood plank from Välinge, the folks behind this industry’s most advanced click-lock technology. Cam Overacker and Tyler Yelland break down the specs that make Välinge’s entry into plank surfaces so special.

“It just opens up a whole new avenue of sales for us,” says Tyler of Woodura’s 8.5” wide by 87” planks. Välinge's revolutionary impact-resistant fused-wood surface features 5G® Dry™ waterproof technology atop high moisture resistant Compositek™ core. They’ve fit an incredible amount of innovation in a 12 mil thick plank. 

But how does it look? “It’s just gorgeous!” Tyler confirms. 

The 12 SKUs––including a natural grade, select grade, walnut, and ash––make an especially attractive option for design-minded consumers. But what about the bottom line? “This is landing at a very affordable price,” says Cam, noting that Woodura’s technology allows Välinge to produce ten times more flooring from the same amount of lumber versus traditional engineered wood.

That’s beauty, brawn, and sustainability at the core of the Välinge-Primco partnership.

Speed and Accuracy: Click Flooring Systems with Ben Goodman, Välinge

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Ready for cooler temperatures? As summer breezes head south, Primco’s partnered Cosy®Floor, the industry-leading in-floor heating system, is ready to deliver the ultimate in comfort underfoot. Cam Overacker and Tyler Yelland introduce folks to this comfy all-in-one kit with exceptional local product support––featuring Daniel Stutterheim, CosyFloor.

Consumers love the luxurious feel of heated flooring. By joining forces, Primco and CosyFloor ensure that retailers and installers can provide that high-end option without any headaches. “Retailers can have confidence in the support they're gonna get because Primco, obviously, has a great relationship in the industry in terms of customer service and support,” says Daniel. 

Another plus to this pro partnership? CosyFloor’s locally assembled European-engineered components (think: thermostats from Denmark and cables from Poland) work well––and are generously warrantied––under virtually any Primco flooring product. “We're warranting it over top of all of our luxury vinyl,” confirms Tyler, adding that CosyFloor is an especially attractive value-add alongside Allure and Astonishing, Primco’s popular SPC tile lines.   

Combat the chill with high-performance flooring from Primco and cost-effective in-floor heating systems from CosyFloor.

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

Looking for long-lasting style that’s in stock and resists wear? Primco’s your place for ScratchMaster®, the ultra-durable flooring perfect for active lifestyles. Cam Overacker and Tyler Yelland introduce folks to this lineup of technology-driven premium economy products from Next Floor®. 

There are no misfires in the ScratchMaster program. “Sometimes you get this beautiful display and everybody loves it, but then you’re like, Okay, where’s the sales?” says Tyler. “With this, we've hit sales - bang! right away.” Sales come swiftly thanks to durability and deliverability in an SPC product that resists scratching better than luxury vinyl. Go ahead and take a barbecue brush to the plank (there’s one included with each display). The surface resilience will astound skeptics.

ScratchMaster doesn’t sacrifice design clarity for a sturdy surface. “They've done a spectacular job on these visuals,” Cam says. Everwood’s eight SKUs mimic the intriguing color and textural variations of natural wood. Astonishing’s six SKUs offer highly-polished sophistication at half the installation time of natural stone. 

Beauty that lasts. Products that are ready to go. ScratchMaster and Primco deliver flooring innovation.

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand. 

The living’s easier on Mainstreet. More durable, fashionable, and affordable, too. Cam Overacker and Tyler Yelland introduce folks to Primco’s Estates® Mainstreet display, a productive, profitable compilation featuring locally stocked flooring and installation products to get customers in, out, and onto the next job. 

“It's a nice, tight little display,” Tyler says of the thoughtfully designed unit. “It's really got everything.” He’s not kidding. Mainstreet’s five-foot display has the products an end-user might need to cover an entire commercial, institutional, or retail application: carpet tile, LVT, Roppe rubber cove base, stair treads, and rubber tile, plus entrance matting from Clean Step.

Options, however, are only as good as the product’s availability. Naturally, Primco’s got you covered. “Mainstreet is truly a one-stop shop,” says Cam. “You’ve got a decent amount of colors and specs to choose from [and] we stock it in our Edmonton and Calgary locations for ease and quick turnaround.”

With its high-performance products and spectacular array of modern visuals, Mainstreet might be Primco’s most productive display ever, a real boost to bottom lines in uncertain times.

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand.