Great relationships are the soul of every sale. That’s a longstanding principle at Primco, and it holds up whether the connection is fostered online or IRL. But even sales pros could use a few tips. Carson V. Heady, author, speaker, and number one social seller at Microsoft, joins Cam and Tyler to discuss the fundamentals of successful social selling and authentic personal branding––a critical combo for every salesperson at any stage in their career. 

“Social selling is just selling,” Carson says. It’s using any tool at your disposal and digital resources to create a relationship. “LinkedIn, Twitter, YouTube, and Instagram help you take your potential buyer's pulse and understand their priorities, their pain points. It’s also [where] you unlock relationships with customers that you might not have had otherwise.”

The transition from showroom conversation to social selling isn’t difficult, says Carson, so long as you stick to the essentials: authenticity, consistency, and patience. That’s how you build relationships and stay top of mind, regardless of the sales environment.

QUICK TAKE

Social selling is just selling. Traditional relationship-building techniques are exponentially enhanced when combined with the reach of social sites like LinkedIn, Instagram, YouTube, etc.

Get intentional. Who do you want to interact with? Where do they virtually hang out? How can you best serve (rather than sell) this potential audience?

Perception is reality. Folks often make hasty judgments regarding who they want to do business with based on a single social post. Be authentic but mindful when sharing a POV or supporting your favorite causes. 

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand.