Making Moves Podcast | Corporate to Successful Entrepreneur

Rachel Luna is a best-selling author, international speaker and elite business coach. A former US Marine, this 4 foot 11 inch firecracker has a reputation for inspiring confident action and helping her clients double, triple and quadruple their income. If you're stuck in a rut and want to increase your income and your confidence so you can get you to the next level, Rachel Luna is the woman to call. 

• [02:43] What triggered you to start your own business?
• I have always been an entrepreneur, ever since I was a kid.
• [04:15] In my early 20s, I bought into a T-Shirt company. I am at good at promoting things.
• [04:33] How I went into my current business was almost accidental. I was working in Germany and my life was a hard mess. I was in and out of a bad relationship, I was overweight and in debt.  I hired a life coach.  She said I had such an interesting life story and positive energy and that I would make a good life coach.  I said no one is going to listen to me.  She said not now but once you get yourself together and that’s going to be inspiring for other people.  They will want to know how you did it.  In 3 months my life turned around.  I got certified as a life coach.
• [07:14] Tell us about your first book and the second book that you are working on.
• I did not know that when I wrote the book, I was actually going to publish the book. I started working on a fiction book.  Then I went to join a non-fiction book competition.  I had to write a book proposal and the first chapter, create a video and get a good number of likes just to get to the next round.
• [09:23] I made it to the Top 25. In the next round, I had to write 3 more chapters.  I was writing the book to be in the competition just to win.  I didn’t win.
• [09:53] However, because of the social media promotion, people were asking me when the book will be done. I used Create Space.com to publish the book and it was an easy process.
• [12:23] The book talked about one trait that all successful people have – they were really authentic. It talked about funding your dream. 
• [13:15] There are questions in the book. If you are going to spend money buying the book, do the work.  You have to reflect on what you have read and take action.
• [13:50] The second book – “Girl, Confident”. I want to write stories that will get people excited about the things that scare them the most.
• [16:56] How to get exactly what you desire confidently?

A lot of times people are waiting until they stop feeling fear.  That’s the problem.  You have to take action while you are scared.  Let go of your emotional attachment to the outcome.  You have to be okay that some people are going to laugh at you or judge you.

• [23:30] Tell us about your business model, in particular, Affiliate Marketing and generating $100,000 within 18 months.

I helped a girl with Affiliate Marketing and she achieved over $100,000 within the first 7 months.

• [25:00] 2 main points to the success in Affiliate Marketing:

(i) Integrity – I don’t just promote anything, I am very selective.

(ii) Engagement – I engage with people with a high touch experience.  I will get on the phone and do one-on-one call.

• [27:30] How do you define success?

In this moment, success means honoring what I want at my most selfish level.  Selfish self here means really being true and honest with yourself and the people around you about what you want and what you need.  When personal wants and needs are not being met at the highest level, not referring to big things but the highest level of fulfillment, you cannot show-up fully and you cannot serve other people at your absolute best. 

• [30:16] Who are your mentors and your thoughts on investing in yourself?

The best investment is investing in yourself if you are willing to cash in on that investment by doing the work.

• [31:45] Do your homework before you hire a coach to get the right one. I have a network of amazing mentors.
• 2 key points:
• People want to learn from other people who have done what they are trying to do.
• The best investment is investing in yourself.

Social media

www.rachelluna.biz

Book

Successful People are Full of C.R.A.P.

As an attorney-turned-philanthropic advisor, LAURA FREDRICKS knows how to ASK.  She has enjoyed a lengthy and successful career in industries best known for making high profile, multi-million dollar A$KS – law and philanthropy – and is the first to merge strategies from both professional sectors into a mainstream practice known as THE ASK©.

This new practice has placed LAURA on the national and international speaking circuits at conferences around the world from Amsterdam to Ann Arbor, Bologna to Boca Raton, Kenya to Kentucky, Moscow to Montreal, Sydney to Seattle, plus Australia, Italy, and the Netherlands. THE ASK© has also led LAURA to TV and radio appearances on local talk shows across the nation, and her expertise has been featured in national publications. Her four books on “How to A$K© for Money – and More of It” have become industry leaders. New books with “Asking Advice for Everyday Living”

• [01:57] – Share your story.

• [02:25] – I had a lot careers.  Started off as a journalist for a music magazine.  But I always wanted to go to law school.  Combined law & journalism, hence I did Communications Law.
• [3:24] - One of my professors said “why don’t you be a law clerk”?  I did as I had to pay bills!  People present opportunities to you – you just take it.
• [04:11] - I wanted to do something better in the world.  I know that asking came very easy to me because I realized I won every case on cross-examination because I asked the right questions.  
• [05:11] - 5 steps ASK factor (developed 3 years ago)

As more and more bombardment of social media, more things got complex.  If you can make whatever niche you are trying to do, simple, you will do very well.  What works in any sector for any person at any age in any decade for anything that you want, it comes down to 5 things:

1. Know exactly what you want with numbers and dates.  Be specific – specific dates, specific skills and specific amount.
2. Prepare the conversation.  It’s a mental exercise.  Write it down.  Especially when you are asking for money, a job, a raise, a transition.  Why should I believe in you?  Why does your skill set match this?  What do you do that nobody else in the planet does?
3. Time to shine.  Deliver with confidence.  What do you want?  Head straight and just go!
4. Reiterate what you think you heard when you did your ASK (this is the most important step).  Don’t let them go, use the word “we” – we can work this out, what do we need, what is our timeline?  It’s inclusive – you get back to me, you let me know – you are putting them in a corner of spotlight and it’s an awful position to be in.
5. Plan you next move while you do your ASK.  If they say “we’ll get back to you”.  You reply “Fine, how about Monday at 2 pm?

• [11:25] - Do not skip any step, check and go to the next one.  It is a proven method.

• [12:40] - If you are an introvert and you’re rather shy, what’s your advice and your story of how to ask for funding?

• [14:20] - You got to have data as it speaks volume.  When you ask for yourself, it’s the hardest – everyone becomes an introvert.  Just say “I’ve done my research…”, “I want to ‘challenge’ you…”, “I’ve never done this before but it’s important to me…”.

• [16:30] - You transited 9 times, how did you go through the transition to become your own boss?

• [17:14] - People won’t be listening unless they want to challenge themselves to the next level.
• [17:36] - If you don’t listen to your voice, you’re not going to move to the next level.
• [17:43] - What’s your level of unrest?  Nothing promotes change than the highest level of “uncomfortability”.
• [18:35] - Then I got the other job – I was happy but not my full potential.  How good can I be?  What more can I do?  How am I going to get it?  Don’t risk your chance.

• [20:25] - You are a money wellness expert – is your money mind-set connected to ASK?

• [21:22] - Chapter 1 (of my book) – what does money mean to you?
• [21:41] - Every single decision you make in life has money.

Branding

• [24:41] - The more specific, the more you build your business.  If you are everything, a lot of people will pick & choose.
• [25:36] - You are in it to win it!
• [27:30] - Transition takes drive, it’s not given to you and if it’s given to you (I guarantee you it’s not what you want).

• [28:06] – What’s your recommendations to those who do not really know where to invest in their business?  

1. Before: I was a lawyer and I had absolutely no money.
2. During: Transition – you have a small budget – take people out, get more education.
3. After: if you have resources and you know exactly this is where you want to be, hire no one but the best.

• [30:43] – 3 key points

1. Just use the 5-step process.  

           People need organization, structure and focus in transition.

1. Start small and build
2. Make sure you are all in – 100% committed

Social media

www.expertontheask.com

"Hal Elrod is living proof that all of us are capable of creating miracles in our own lives.  His inspirational message, loaded with examples of Hal's never-say-die attitude and winning strategies, will empower anyone to make the most of his or her life."

--Bud Gardner, co-author, Chicken Soup for the Writer's Soul

Hal got his start inspiring and entertaining people at age 15 as a radio show host where he was given the hip moniker, "Yo Pal" Hal.

At age 20, Hal's life was almost ended when, traveling at over 70 miles per hour, Hal was struck head on by a drunken driver and found dead on the scene.  Hal’s heart stopped beating for 6 minutes, he fractured 13 bones, suffered severe brain damage, and spent 6 long days in a coma, awakening to the devastating news that he might never walk again.

Never one to accept limitations set by others, Hal astounded the medical community when he miraculously took his first step only three weeks later and was released from the hospital less than two months after the night of the crash.

Hal got back to work that same year to sell over $100,000 of kitchen products door-to-door and became one of the youngest members ever inducted into the company's Hall of Fame.

Now at 27, Hal is a bestselling author, motivational speaker, and CEO of Global Empowerment Coaching. Hal is truly taking life head on with his autobiography by the same name, Taking Life Head On! (The Hal Elrod Story), which published last year and is inspiring thousands of people throughout the world, already reaching #7 on Amazon’s bestseller list.

Hal's story is amazing, his youthful energy, humor, and unique principles for experiencing more joy and fulfillment in your life offer a fresh perspective for your viewing audience.

• [03:22] – Can you share the story of what happened and what you did to overcome it?
• [04:00] - I was involved in an accident.  Broke 11 bones.  Immediately in a coma from that impact.
• [04:24] - When I woke up – why am I in pain and everything hurts?
• [04:33] - Unimaginable reality.  I may never walk again.
• [05:04] - How am I going to respond to this?  Either negatively or positively.
• [05:29] - The source of all our emotional pain and suffering is resistance.  Fortunately, I learned this from my mentor a year and a half before the car accident.
• [06:27] - I can either be down about it or be the most grateful in my entire life.
• [06:39] - I am waking up every day, what more do I need to be happy?
• [07:56] - Three weeks later, the doctor came in with the x-ray report and said “we can’t explain this but your body is healing so fast”.
• [08:21] - Dedicated my life, my second chance to fulfilling my potential the way that I could for the purpose of helping others.
• [09:10] - How did you make the transition from a corporate job to being an entrepreneur?
• [09:50] - I was in sales (not exactly a 9 to 5 job), there was freedom.  I was paid on commission.
• [10:32] - I saved up $20,000 and started dedicating my evenings and weekends to my entrepreneur journey. 
• [11:52] - I decided I wanted to become a coach.
• [13:00] - Started by giving away discounts.  Launched my coaching business and focused full time.
• [13:48] - My first client was a forty year old finance adviser and I joined him in his Business Networking International (BNI) group. 
• [14:21] - The President the BNI group was impressed by what I have accomplished at 25 and hired me to be his coach!
• [17:04] - How it evolved into this concept of Miracle Morning and what it really is (you wrote a book on it and you have a series on it)?
• [17:40] - It was not an idea for a book.  The economy crashed and I lost half of my clients because they can’t afford to pay me.
• [19:10] - I went for a morning run to get me into a peak state every morning.
• [19:14] - I listened to Jim Rohn’s audio – “your level of success will seldom exceed your level of personal development”.  Those words at those moments hit me.
• [20:17] - I searched online for the best personal development practice known.  The breakthrough was when I did all the 6 most powerful, timeless and proven development practices. 
• [21:00] - That morning my entire life changed. In less than 2 months, I more than doubled my income beyond where it was at the height before the (economy) crash.
• [22:39] - By 2009, Miracle Morning was universal and can work for anyone and 7 years later, hundreds of thousands of people around the world were doing Miracle Morning every day, with the book translated to 24 different languages.
• [25:07] - It’s changing so many lives and I will keep promoting it.

3 KEY POINTS:

1. Choose to be happy.
2. You don’t need to have everything figured out like a 5-year plan – just start!
3. Embrace your failures (whether big or small), you learn, you adjust and you correct.

Social Media

www.miraclemorning.com

The Miracle Morning book is available on Amazon and Kindle.

When Sean was born doctors predicted he would not survive past birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile. Despite these challenges, he's taken a stand for a quality of life that has reached millions of people around the world, including Sir Richard Branson, President Clinton, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to Youtube videos with millions of views. The Biography Channel did an hour feature on his life called, “Three Foot Giant.” His message has been heard at live events in over 15 countries and 47 states over the past 16 years. Sean's latest book, “Get Off Your But” has swept the US and been released in over a half dozen languages around the world. As a board certified therapist, Sean uses humor and compassion to develop a fun environment where individuals open their hearts and minds for lasting empowerment to occur.

• [02:44] – Tell us about the life of Sean
• [03:09] – I teach what I teach about confidence, overcoming insecurities. I do what I do for my own good.
• [04:03] – We teach what we need to hear most often. I hear my own message over & over.
• [04:39] – What are some of the common insecurities that people have and how do you help people come out of that?
• [04:45] – All insecurities can be boiled down to one thing – the feeling that “you are not….enough”. Insecurity is something that you can’t get rid of but it’s something you have to stay ahead of.
• [06:39] – Why were you born? What’s your purpose?
• [08:28] – Self-care, what do you do in your day-to-day activities that nourishes you?
• [10:02] – How can transitioners practise self-care? How to keep them motivated?
• [10:44] – Entrepreneurs have challenges too, if not more challenges than a 9 to 5-er. When you’re the Captain of the ship, you are directing the course of the ship. When you are a crew member of someone else’s ship, you can’t even determine where you’re going.
• [13:51] – Tell us more about the “The Prison of Your Mind” talk.
• [14:12] - I have spoken to inmates who will never see freedom (in the traditional sense) again.
• [14:47] – I have also seen people who are not in physical prisons but yet they are miserable although they have lots of money. They are stuck in the prison of their minds.
• [15:48] – Your heart is where your passion is.
• [17:05] – What do I have power over? I have power over my mind.  I am no longer a prisoner to my body.
• [32:30] - How to get started to be a speaker? What advice would you give?

1. They come and work with me! I teach short courses.
2. Human beings are fascinated with somebody who is creative with metaphors. Your minds can build pictures.  Study metaphors!
3. I started 22 years ago. You got to put in the time and get the right coaches.
4. I even studied hypnosis.

• [22:46] – Who in your life is important to you most?

1. No one succeeds alone.
2. People that have what I want and when I help them get more, they will pull me up too.
3. People that want what I have. Teach people what you have mastered.

• 3 key points:-

1. Don’t worry about success. Confidence is a by-product.
2. Focus on value creation. When you create so much value, you have no choice but to get rich! 
3. Focus on becoming something rather than achieving, acquiring and doing something.

Social media

http://seanstephenson.com

Serena Dyer has co-authored a book with her father, Dr. Wayne Dyer, titled Don’t Die With Your Music Still In You about her experience growing up with spiritual parents. The book is a daughter’s response to her father’s wisdom and provides readers a glimpse into what life was like growing up with seven brothers and sisters -- and Dr. Wayne Dyer as a father.

Serena is a contributor to several publications where she shares stories on varying subjects, including meditation, travel, the spiritual journey and life with her brothers and sisters. She is also a featured speaker at spiritual, motivational and wellness events around the United States. Her subject matter covers a wide range of topics, but she always seeks to share her personal spiritual perspective in a way that encourages introspection and personal growth.

While completing her master’s degree at the University of Miami, Serena was moved by startling statistics concerning the global tragedy of human trafficking. Although most of her work is done privately, Serena does add her voice to raise awareness via the charity Stop Child Trafficking. Serena currently resides in south Florida with her husband Matt and her 2 children.

• [02:30] - How did you start?
• [02:41] - I quit Law School because I felt like a “fraud” there – that was not a place for me. There was an inner-battle.
• [04:30] - I came down with pneumonia. My dad said to me when you attract illness which begins with an “i” instead of wellness which begins with “we”, you are only focusing on yourself.
• [05:36] - I didn’t know who I was and what I was doing and went into a deep depression.
• [06:20] - I had no idea what I was passionate about.
• [06:45] - The only thing I knew is that I know how I wanted to feel. I wanted to feel content.
• [08:08] - My dad taught me how to assume to feel happy at one point of my life - picture and imagine what you felt like. Before you go to bed, the last 5 minutes, close your eyes, put down your phone, etc. to focus on how you would feel in your body if you feel content. When you wake up, spend 5 minutes and assume how you want to feel for the rest of the day.
• [10:30] - After a while people and opportunities showed up that aligned me to the way I wanted to feel – good, content, peace.
• [14:30] - For transitioners who do not know what their passions are, what advice would you give them?
• [15:07] - I came out of depression to write a book with my dad. Once I started to get out of there, there was peace. It’s not an overnight process as it took me a few months.
• [16:08] - The biggest thing that occurred to me is that I regularly lied to myself. I denied what I actually wanted.
• [16:30] - I have always like talking about things related to psychology, people’s journey, telling stories but I have rejected and ignored that part of my life in pursuit of the career that I thought I was going to have.
• [21:40] - How’s your experience growing up with spiritual parents?
• [22:35] - In my home, you have to take responsibility for everything that shows up in your life. You are in control of creating the life you want but that does not mean that bad things that show up are your fault. They are to teach you things and how to overcome them.
• [25:10] - Master of your own fate, creator of your own destiny.
• [26:09] - What are your spiritual strategies and what are you most proud of?
• I am most proud of:

1. Having a sense of peace.
2. Having a whole understanding of where I am at in my life right now.
3. Not judging and criticizing myself like I used to. My relationship with myself is strong.
4. The difficult years of my life did not make or break me – it revealed me and who it revealed me to be – somebody I like.

• [28:00] - The strategies:

1. It was an accumulation of dedication and constantly choosing thoughts that made me feel good.
2. It is work to have spiritual practice that feels good.

• [32:30] - How has the book affected your life?
• When you change the way you look at something the way you look at it actually impacts the behavior of the thing you are looking at.
• [37:00] - What’s your last piece of advice?
• [41:48] - I used to think that I would feel peace if all this crap will go away but it is actually the reverse. The crap will go away when I am at peace.
• 4 key points:-

1. We don’t attract what we want, we attract what we are.
2. Do not lie to yourself. Tell yourself the truth.
3. What you bring to a situation is changed by the energy you brought.
4. Peace has to begin with me.

Social media

Website: http://serenadyer.com

https://www.facebook.com/officialserenadyer/

Serena Dyer has co-authored a book with her father, Dr. Wayne Dyer, titled Don’t Die With Your Music Still In You about her experience growing up with spiritual parents. The book is a daughter’s response to her father’s wisdom and provides readers a glimpse into what life was like growing up with seven brothers and sisters -- and Dr. Wayne Dyer as a father.

Serena is a contributor to several publications where she shares stories on varying subjects, including meditation, travel, the spiritual journey and life with her brothers and sisters. She is also a featured speaker at spiritual, motivational and wellness events around the United States. Her subject matter covers a wide range of topics, but she always seeks to share her personal spiritual perspective in a way that encourages introspection and personal growth.

While completing her master’s degree at the University of Miami, Serena was moved by startling statistics concerning the global tragedy of human trafficking. Although most of her work is done privately, Serena does add her voice to raise awareness via the charity Stop Child Trafficking. Serena currently resides in south Florida with her husband Matt and her 2 children.

• [02:30] - How did you start?
• [02:41] - I quit Law School because I felt like a “fraud” there – that was not a place for me. There was an inner-battle.
• [04:30] - I came down with pneumonia. My dad said to me when you attract illness which begins with an “i” instead of wellness which begins with “we”, you are only focusing on yourself.
• [05:36] - I didn’t know who I was and what I was doing and went into a deep depression.
• [06:20] - I had no idea what I was passionate about.
• [06:45] - The only thing I knew is that I know how I wanted to feel. I wanted to feel content.
• [08:08] - My dad taught me how to assume to feel happy at one point of my life - picture and imagine what you felt like. Before you go to bed, the last 5 minutes, close your eyes, put down your phone, etc. to focus on how you would feel in your body if you feel content. When you wake up, spend 5 minutes and assume how you want to feel for the rest of the day.
• [10:30] - After a while people and opportunities showed up that aligned me to the way I wanted to feel – good, content, peace.
• [14:30] - For transitioners who do not know what their passions are, what advice would you give them?
• [15:07] - I came out of depression to write a book with my dad. Once I started to get out of there, there was peace. It’s not an overnight process as it took me a few months.
• [16:08] - The biggest thing that occurred to me is that I regularly lied to myself. I denied what I actually wanted.
• [16:30] - I have always like talking about things related to psychology, people’s journey, telling stories but I have rejected and ignored that part of my life in pursuit of the career that I thought I was going to have.
• [21:40] - How’s your experience growing up with spiritual parents?
• [22:35] - In my home, you have to take responsibility for everything that shows up in your life. You are in control of creating the life you want but that does not mean that bad things that show up are your fault. They are to teach you things and how to overcome them.
• [25:10] - Master of your own fate, creator of your own destiny.
• [26:09] - What are your spiritual strategies and what are you most proud of?
• I am most proud of:

1. Having a sense of peace.
2. Having a whole understanding of where I am at in my life right now.
3. Not judging and criticizing myself like I used to. My relationship with myself is strong.
4. The difficult years of my life did not make or break me – it revealed me and who it revealed me to be – somebody I like.

• [28:00] - The strategies:

1. It was an accumulation of dedication and constantly choosing thoughts that made me feel good.
2. It is work to have spiritual practice that feels good.

• [32:30] - How has the book affected your life?
• When you change the way you look at something the way you look at it actually impacts the behavior of the thing you are looking at.
• [37:00] - What’s your last piece of advice?
• [41:48] - I used to think that I would feel peace if all this crap will go away but it is actually the reverse. The crap will go away when I am at peace.
• 4 key points:-

1. We don’t attract what we want, we attract what we are.
2. Do not lie to yourself. Tell yourself the truth.
3. What you bring to a situation is changed by the energy you brought.
4. Peace has to begin with me.

Social media

Website: http://serenadyer.com

https://www.facebook.com/officialserenadyer/

Noha Waibsnaider is a leading food entrepreneur and change maker in the healthy, real food movement. After graduating from Columbia Business School, she worked at Unilever and learned about the preservatives, chemicals, and processing that fills most of our foods. Originally from Israel, Noha grew up on a diet of mostly unprocessed foods and snacking on dried fruit. She realized there was a big gap in the marketplace and an opportunity to create snacks that make people feel good about snacking, with food that tastes great and is naturally nutritious. In 2005, she launched Peeled Snacks: organic fruit snacks with no added sugar or preservatives. In the last year, the brand has quickly evolved to a larger healthy snack platform, with the launch of Peas Please, savory veggie snacks. With her vision of providing tasty and nourishing snacks everywhere you need a snack, Peeled Snacks are sold in Starbucks, Target, Whole Foods, Wegmans, Giant, Hudson News, Amazon, and many other retailers. The company has ranked on the Inc. 5000 List of America’s Fastest Growing Companies for four years, has been featured in Oprah’s O List, and received Healthy Snack awards from Health Magazine and Fitness Magazine. 

• [02:25] - When did you start your own business and what was your background?

• [02:40] - I learned about the food industry and supply chain.  Realized that the products were loaded with sugar and chemical.  I will talk to the scientists and they are not willing to eat it!
• [03:10] - There’s an opportunity to make real food that’s not highly processed and make it accessible to people.
• [03:30] - People have been eating dry food for a number of years.  

• [05:28] - Product-based businesses have so much to consider upfront.  In terms of operations, what did you start with?

• [06:12] - There’s a very large based eco-system for food-based products now.  
• [07:40] - We started small.  The early challenges, limitations and constraints are what helped you define the concept.
• [06:26] - It’s an evolution and part of the creative process.

• [09:00] - How much money did you invest upfront?

• [10:00] - I sent in a two-page application for funding but was not successful.  
• [11:03] - Initially, I thought it’s a small business and it can be self-funded.  I was using credit card and doing balance transfer.  Started borrowing money from family - started fund-raising with friends and family.  
• [13:09] - Since then we continued to raise money from Angels and crowd-funding.
• [16:08] - What is your pricing strategy?

It’s important to get pricing structure right early on.  We have premium products and we increased the price gradually and people were still willing to pay for.  At least 50% margin.

• [19:55] - How does the Strategic Advisory Board work?

• [20:14] - Network is “give and take”.  At one point we gave stock options to people.
• [21:43] - My first strategic advisory board guru was a business school professor.  His biggest piece of advice was – “you’re going to need an advisory board and I volunteer to be the first member on it”.  That was very helpful.
• [24:07] - Those on our board have very diverse business backgrounds.
• [26:10] - How do you get access to influential people like Stacy Madison?
• [27:06] - Building relationship, meeting people, networking, going to industry events, asking what you need and being clear of what you need.

• [27:47] - If you could go back, what are the 3 things that you would have invested in most?

1. Golf lessons! – so much of networking happens on the golf-course.
2. Marketing
3. Gone into it with a long-term view and not so overwhelmed by all the ups and downs.

• [31:27] - What motivates you to keep you going?

1. There’s always a light at the end of the tunnel.
2. Passionate about what I do, i.e. healthy food, food that energizes and what our brand stands for.
3. Consumer’s feedback.
4. There’s no tracking back, we have to give returns back to our investors.

• [33:54] - What are things to learn, unlearn and relearn from your corporate background to your own business?

1. When I was at a large company, I had access to so much data.  At Peeled Snacks we did not have any.
2. Being responsible for your own space and schedule.
3. It’s a totally different level of stress – managing emotions.

3 KEY POINTS

• The more the business grows, the more money is needed.

• Network is “give & take”.

• Be passionate about what you do.

Website: peeledsnacks.com

Get a 10% discount code for these amazing products

Social Media: 

Facebook: Peeled Snacks (https://www.facebook.com/Peeled/)

Twitter: @PeeledSnacks

Instagram: @peeledsnacks (https://www.instagram.com/peeledsnacks/) 

After 24 years in the Professional Beauty Industry Amy Arvary experienced a significant life change. This change left her unable to continue life as she had planned.  At her darkest point Amy discovered the Law of Attraction began a daily practice of mindfulness. Her practice led to hypnosis and she acquired a Masters Certification in Clinical Hypnotherapy.

Amy's unique approach to healing the mind brings her clients an immediate sense of clarity, confidence and purpose. Across the globe she enlightens audiences and private clients with the secrets to manifesting the successes they desire. 

• [01:30] – What triggered you to make a move to start your own business?

• [01:41] - I never intended to start a business. I worked in a salon for a long time and began the transition in hypnotherapy. 2 or 3 years into the practice I realized this could really be something that wasn’t me but it felt right to me.
• [02:37] - In 2009, I started to learn things about the business side.  I’m learning every day.
• [03:30] - What is hypnotherapy and who can benefit from it?
• [04:03] - Hypnotherapy is a practice that allows you to get into a meditative mind space and it changes the frequency in which your brain is working and at a different frequency, it clears all the guilt, fear, frustration, anger, etc.  
• [04:29] - Mind state – take a look at what’s going on inside of you and use that to direct you more to the direction of what you want instead of the direction that you are being pulled into.
• [04:43] - I stumbled into it organically.  I was at a very dark mindset at that time.  
• [05:00] – Hypnotherapy allowed me to just dive in.

• [05:57] - Tell us about some amazing stories / people you have worked with.

• [06:30] - Surgeon – I see his patients as a post-surgery therapy.  I will help them with behavior modification.
• [09:36] - Worked with athletes too.

• [10:40] - How important is the mind and subconscious to accomplish what you want to achieve?

• [11:36] - It is tremendously important.  You have the ability to change with every breath you take.  Hypnotherapy allows the opportunity to be able to do that.
• [11:49] -Totally believe there’s a way of being better.  You don’t have to do anything except to close your eyes, listen and imagine.  Physically – you feel better immediately, lighter, more clear and allows you to be better by default, always.

• [12:30] - What are the daily habits/rituals that you help through your clients right now?

• [13:00] - Become aware of what you’re thinking.
• [14:15] - If your body is responding in a negative way, then it’s not what you really want.  If you are trapped in fear and you become aware of that, you should take a deep breath, drop your shoulders and say “thank you”.    

• [15:28] - How to overcome mental state when at the lowest?

• [16:07] - There are many unknowns but you start understanding that everything is neutral, nothing is good or bad.
• [16:20] - We label things however we want.  Everybody has a different way of interpreting stuff.  So, if you are aware that you have a choice to interpret it as a good/bad thing, it frees you up from the pressure.

• [18:55] - What inspires you?

• 1. The people that I surround myself with.
• 2. New ideas – I love hearing lectures of sciences (quantum physics)
• 3. My clients

• [20:43] - Tell us about your free gift (ebook) to listeners:

There’s an audio link at the end of the ebook, you can listen to it every day or at least once a day for a week.  After a week, see how you are feeling and how things are manifesting.  I’m very confident that things will be improved.

• [23:33] - Hypnosis session.

• 4 key points:

• Never stop learning
• There’s a big difference from being a practitioner of something and having a business
• You can stumble into something positive even in your darkest moment
• Saying “thank you” (gratitude) heals

Social Media:

• You can find more about Amy Arvary, her programs and how to connect at www.AmyArvaryCS.com and sign up to receive The 5 Steps to Becoming Limitless.

• https://www.facebook.com/amyarvarycs/

Jen Groover is a serial entrepreneur who's gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She's also behind Leader Girlz, which teaches young girls the importance of empowerment through play, through her brand, and has another jewlery brand called Empowered by Jen Groover.

Jen was also nominated as a UN Delegate to the first Global Accelerator for the Global Entrepreneurs Council. Jen made history at the New York Stock Exchange as a member of the first all female group to ring the opening bell. She also had her own PBS special, and Jen Groover’s name has quickly became known with innovation, entrepreneurship ,evolution and emotional intelligence.

Jen’s leadership has aligned her with brands like Avon, Verizon, USANA Health Sciences, SkyMall.

Jen is a top business and lifestyle contributor and content creator for for major tv networks like ABC, CBS, CNBC, NBC, Fox News and Fox Business News. She also contributes to editorial pieces to several prominent business magazines and online resources as well as her products brand and work have been featured in hundreds of media outlets including O!The Oprah Magazine, Redbook, People, US Weekly, Success and Entrepreneur.

• [03:00] What triggered you to make a move to start your own business empire?

• My childhood was not ideal with a lot of uncertainties and unpredictability and fighting around money.  I didn’t want that cycle when I got older.
• A desire to control my own fate to the point which I could.  

• [04:05] In college, the idea of career path and the thought of getting a job is not appealing to me.  

• [05:57] Your journey for the Butler Bag, your first product – how you went from concept to creation and what are your initial challenges?

• [06:25] I have twins and one day I was digging through my bag but I could not find my credit card and they were screaming and crying.  I thought to myself – there has to be a better way.
• [07:25] You don’t complain about something unless you do something about it.
• [07:37] I trained myself to be inventive as I am not a designer, I can’t draw and I’m not an engineer.  
• [08:08] Six months later, while unloading the dish washer and from a bird’s eye view I looked at the dish washer tray and everything on the tray was standing straight.  This is how I want my handbag to be.  
• [09:20] When someone looks at something, they either think: i) someone has thought of it already or ii) why haven’t I thought of that (you probably have a winning product there).  
• [09:34] The challenges -  mindset and not knowing what to do.

• [09:59] The obstacles -  I have never done this before.
• [11:19] When the first shipment came, 95% of them were not the quality of leather I ordered.  Had to figure out how to salvage that mistake.
• [12:44] What are your distribution, manufacturing and pricing strategies?
• [13:06] I had to figure out the cost and have a price range that is affordable.  Used Kate Spade in this model.
• [14:14] Understand the media inside-out.  Hired a trainer who taught me everything about the media and how to tell my story.  
• [18:40] When was the right time to move to the next project, i.e. Leader Girlz?
• [19:03] Butler Bag was running itself.  I had a team in place and started doing licensing deals which gave away a lot of responsibilities.  
• [19:32] I was inspired when I took my daughters to Disneyland when they were 3 years old.  I was telling stories to my daughters that I didn’t believe in.  There must be something more relevant now.
• [20:27] How do you foster entrepreneurship to a girl through play?
• [22:12] Teaching the mindset of leadership, empowerment and that uniqueness is a power.
• [23:33] To take Leader Girlz to the next level and eventually to a franchise model.

• [25:20] How do you prioritize?

1. To be clear on what I really want, what I’m good at and what I’m not, to be very transparent about that.  
2. To acknowledge that I can’t do it all myself. I have a supportive partner and we complement each other.  Partnership is important in order to scale myself and to leverage.
3. To delegate well. A good leader empowers people instead of manage people.
4. Take time to rejuvenate.

• [28:11] Why mindset is one of the key staples to success?

• It is the fundamental foundation to success, not knowledge.  The problems in mindset are the lack of self-worth and lack of self-belief.  

Key points

1. To become aware of where our belief is coming from.  To question everything.  
2. Taking all those negative beliefs and reverse them to positive.
3. The “How Powerful I Am” statement – say it, think it, feel it!
4. Mindset is the driving force of everything.
5. Your network is your net worth

Best-selling book: “What If And Why Not?”

Website: www.jengroover.com

Jovanka Ciares is a former entertainment executive turned Wellness expert, detox specialist, nutrition educator and author. She is the creator of the Wellness Smackdown™, a proprietary detox and weight loss program for natural weight loss, which was featured on the first season of ABC’s “My Diet Is Better Than Yours”.

• [00 : 33] - She studied nutrition with best-selling author Dr. T. Colin Campbell at Cornell University and life/wellness coaching at the Spencer Institute.  

• [02 : 30] - Jovanka took her life experience to make it very relatable to women.    
• [03 : 08] - In her early life, Jovanka made drastic changes that lead to a new life that she is living now and a career that’s she’s in now.
• [03 : 29] – She is from Puerto Rico.  She went to US later and she fell ill.  Started changing diet from her typical diet that she grew up with to the standard American diet.
• [04 : 00] - She went to graduate school, started working and climbed the corporate ladder very quickly in a large corporation.
• [04 : 30] - She was travelling the world and managing an enormous budget and it was taking a toll on her.
• [04 : 50] - In the process of finding alternatives to the smack down, it led her to the discovery of a new passion that is not mainstream.

• [06 : 38] - How do you take your past experience and turn it into a business and make it a sustainable business model? How do you start from concept to really monetizing the business?

1. A mindset shift has to happen.  Transmit the timeframe.  Use skills that I have learned from the corporate world to transmit to my business plan.  Plan logistically and financially.  Reducing overhead to a minimum for at least the first two or three years.
2. Clarity about how to grow the business and how to access the market as well as the people.
3. Aligning myself with people in this industry.  I have two mentors who are instrumental in getting me to where I am today.

• [10 : 50] - Fitness and nutrition programs are normally one-on-one.  How do you structure those group programs?

1. Started off selling one-on-one.
2. Hired a coach in creating programs for the internet.  Started with a small program.  Now I have published 3 books, 5 or 6 products online and a membership community.

• [13 : 40] - It took four years after she left her job before the products started to be profitable.
• [15 : 58] - How did you write the first book and build your credibility further through the book? – I have written three books and they were all self-published which I did on purpose.  I asked people what they wanted in the book which I was going to write.  My second book is a cookbook that complemented the first one.
• [20 : 31] - You are known as a detox specialist and this word can be confusing.  Can you explain this to the listeners? – No one should be afraid of or concerned about the detox process.  What we do depends on the level of comfort of the client.  

• [25 : 55] - Three strategies to influence your hardest clients to focus on their health:

1. To determine what works for them and this can be different from what works for me.  
2. Embrace the day-to-day, e.g. this analogy - if there is a flat tire, fix the tire and keep going.  Don’t go back to your old habit.  The end of the road is the end of your life.  
3. It is part of the journey of your life.  The destination is death.  Your journey does not end when you reach that goal of weight loss, etc.  

• [30 : 54] - How do you take time off for self-care? – Self-care is not negotiable.  Find time to go for vacation and give back to the community.
• [35 : 10] - Last words of wisdom – Ensure that there is joy in the process every day.  There will be days that are hard but you must remember why you are doing the things you do.  Be reminded of the things that will bring you joy when your goals are achieved.

Website: http://WellnessSmackdown.com

Freebie: http://sexybodyreset.com/ (Actually called the Flat Belly Reset)

Social Media Links:

http://facebook.com/JovankaCiares

http://twitter.com/JovankaCiares

http://youtube.com/user/JovankaCiares  

Elisa Marshall is the Founding Partner of Maman--a french-inspired bakery and café in SoHo, New York City and Toronoto,

• [01 : 22] -Maman serves locally sourced, family-inspired dishes and baked goods, both savory and sweet, from the South of France and North America. In this collaboration, Elisa manages the design and packaging, handles front of house and contributes to the recipes and baking.

• [01 : 22] - PASSION is Elisa’s motivation and drive in making a move in her career from stability to opening a restaurant and tackling entrepreneurship head-on.

• [02 : 45] - Elisa was doing everything at 20% of capacity for each area from fashion to baking, event planning, interior design, marketing, etc.  This was not fulfilling enough.
• [03 : 10] - Created a world for herself and doing everything she loves all under one roof – that’s how Maman, a French-inspired bakery and cafe came about.
• [04 : 10] - Elisa’s first business partner was her husband, Benjamin Sormonte and still is.
• [04 : 54] - Three of Benjamin’s friends who were from part of a large hospitality group invited Elisa and Benjamin to join them.
• [05 : 19] - Elisa and Benjamin quit their jobs and took a big leap.
• [06 : 00] - Working in that restaurant was a great learning opportunity before venturing to do their own thing.  Be prepared to learn.
• [06 : 49] - What should we do and what should we not do in “Partnership” and “Founders”? - Ensure that we have separate strengths and weaknesses.  There should be no gaps and not too much overlapping as both can cause issues.
• [10 : 07] - One of Benjamin’s childhood friends is Michelin star chef Aramand Amal.  Chef Aramand’s accolades added credibility and made people take them more seriously.  Credibility is important.
• [10 : 35] - Intimidated by the New York market, they needed to have the competitive edge, something more special.  Be different.  
• [10 : 53] - Elisa’s recipes were given to Chef Aramand and he tweaked them to make it special.
• [12 : 07] - Branding is super important – how do you balance food quality and ambience for a new restaurant? - It’s very important that they go hand-in-hand, especially in New York where competition is fierce.  
• [14 : 42] - How much does marketing and PR play a role or is it just plain word of mouth? - We are fortunate because a NY restaurant opening in Toronto sounds much more intriguing to the media than vice versa.
• [16 : 00] - Our coffee cups are unique and eye-catching.  In SOHO NY, we are in an environment where we can have celebrities come in and Instagram something.
• [19 : 03] - How do you manage the process of moving to the other locations? - It’s a matter of finding the same level of expectation and interest.  Finding staff is the biggest problem in NY.
• [21 : 10] - If you could go back and redo the investment for Mamon, what would be the two things you would have invested first?

1. People
2. Aesthetic

• [23 : 45] - No. 1 advice to fellow “transitioners” who want to start a restaurant business today.

1. Transitioning in general – to really create a world for yourself and make sure what position you are transitioning into, that you’re passionate about, that you love and that you’re willing to sacrifice a lot physically, financially and emotionally.
2. Restaurant industry – willing to work very hard, probably ten times harder than you ever anticipated it to be, finding and managing good people.

Key Points:

• Be prepared to learn
• Credibility is important
• Be unique and different
• Be passionate and love what you do

• [28 : 52] - Maman has six locations:

1. SOHO
2. Tribeca
3. Franklin
4. Greenpoint, Brooklyn
5. International Centre of Photography Museum
6. Toronto

Website: http://www.mamannyc.com/