I’ll just say it—if you’re still not showing up on video in 2025, you’re leaving opportunity, brand equity, and straight-up money on the table.

In this episode, I sat down with my good friend and video wizard Mike Faraci, founder of Red Button Media (and author of Rethink Everything), to talk about why most people struggle with video—and how to finally get over it.

We cover:

Why looking and sounding "weird" on camera is totally normal (and backed by science)

How to remove every single ounce of friction between you and creating content

Mike’s crazy-effective system for getting camera-ready in under two minutes

Why being your real self on camera is your greatest marketing advantage

And yeah, we talk rucking, watch reviews, and what it means to build a business that can’t be taken away from you.

This one’s for anyone who’s ready to stop hiding—and start pressing record.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikefaraci/

Learn more about Red Button Media: https://www.hittheredbutton.com/

Check out Mike's book 'Rethink Everything: The Power of Video for Business and Sales': https://www.amazon.com/Rethink-Everything-Power-Video-Business/dp/B0FF24MTJ9?ref_=Oct_d_onr_d_3563_7&pd_rd_w=D8MgR&content-id=amzn1.sym.ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_p=ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_r=Q11DFB9NPF0FVWM6V52K&pd_rd_wg=Tk7Lw&pd_rd_r=c1a81d2e-c38c-42ba-8900-c117ce3ef57f&pd_rd_i=B0FF24MTJ9

#videomarketingtips #contentcreation #coachlife #authenticmarketing #digitalpresence #branding #founderlife #entrepreneurmindset #socialmediastrategy #stopthescroll

For Coaches, Entrepreneurs, and Anyone Living Paycheck to Paycheck:

What if your money problems aren’t about money at all?

In this episode, I sat down with Uzrad Lew — former Israeli intelligence officer, investment banker, and founder of YOUNITY — to unpack why America’s middle class is collapsing… and what he’s doing to stop it.

This isn’t another budgeting app.

Episode Highlights:

Why most financial literacy tools fail — and what actually works

The MRY Method: “Meet the Remarkable You” through real financial self-awareness

How trauma, identity, and money are more connected than we think

The one motto that shaped Uzrad’s coaching: “The difficult will be done immediately. The impossible will take a little longer.”

A behind-the-scenes look at YOUNITY’s AI platform and how it acts like a guardian angel for your money

If you’ve ever felt stuck, stressed, or sold out by the system —

Episode 18 with Uzrad Lew is live now!

Connect with Uzrad on LinkedIn: https://www.linkedin.com/in/uzrad-lew-a9ba1816/

Check out YOUNITY: https://www.younity.love/

#MakingOfACoach #FinancialCoaching #MiddleClassCrisis #JoshJurkovich #UzradLew #YOUNITYAI #SoulCrafting #FinancialFreedom #PurposeDrivenWork #CoachingPodcast

What if the solution to your career frustration… isn’t a new job?

Most people aren’t actually burned out.

This episode with Jamie Allen of The Entrepreneur’s Source offers a powerful alternative:

Episode Highlights:

This is a must-listen for any professional who feels unfulfilled — but doesn’t know what else is possible. Especially if you’ve ever said: “I know I’m meant for more… I just don’t know what that is.”

Episode 17 with Jamie Allen — live now on The Making of a Coach Podcast

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-d-allen/

Get in touch with Jamie via email: [email protected]

Check out The Entrepreneur’s Source: https://jallen.esourcecoach.com/

#MakingOfACoach #CareerOwnership #CoachingPodcast #FranchiseFreedom #JamieAllen #JoshJurkovich #PurposeDriven #ClarityIsPower #EntrepreneurMindset

Tired of sending out 100 résumés and hearing nothing back?

Here’s the truth no one tells you:

In this episode of The Making of a Coach, I sat down with Penny Pearl, founder of 2Actify, to unpack the hidden rules of career growth — and how the top 15% play a very different game than everyone else.

Whether you're a career executive, coach, or consultant looking to land dream opportunities — this conversation will change how you think about getting seen and getting hired.

Connect with Penny on LinkedIn: https://www.linkedin.com/in/pennypearl/

Check out 2Actify: https://2actify.com/

#MakingOfACoach #CareerGrowth #StrategicNetworking #ExecutiveCoaching #HiddenJobMarket #LeadershipDevelopment #JoshJurkovich

You don’t need a louder voice. You need a clearer message.

Ken Freire knows what it’s like to be stuck behind the scenes.

From helping grow Michael Hyatt’s coaching empire to launching his own AI-powered company, Solo:Scaled — Ken has always been the guy behind the growth.

Until he finally stepped out front.

In this episode, Ken shares what it really takes to build a coaching business that lasts:

Whether you’re in the trenches or still trying to find your message…

This one will give you clarity, courage, and a real plan to move forward.

Episode 15 with Ken Freire — live now on The Making of a Coach Podcast

Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenfreire/

Check out Solo:Scaled: https://soloscaled.com/

Listen to the Shame(less) Podcast:

On Spotify: https://open.spotify.com/show/6VkZvD4q3078R55MtTscqY?si=503ab748c5d242b5

On Apple Podcasts: https://podcasts.apple.com/us/podcast/shame-less-podcast/id1769965333

#MakingOfACoach #CoachingBusiness #FaithAndBusiness #KingdomEntrepreneurs #PurposeDrivenWork #SoloScaled #KenFreire #AuthenticCoaching

Can you build an empire… and still feel empty?

Most high achievers are chasing a feeling — not just a goal.

In this episode, Austin Mao (entrepreneur, spiritual guide, and founder of Ceremonia) shares how he went from leading one of the largest Airbnb operations in Vegas... to sitting in the jungle, reliving the trauma he had spent decades avoiding. And how that single moment became the turning point that changed his life forever.

This one goes deep into healing, identity, and the journey of self-reclamation.

Episode 14 with Austin Mao — live now on The Making of a Coach Podcast

Check out Ceremonia’s Instagram Page: https://www.instagram.com/ceremoniacircle/

… and their website: https://www.ceremoniacircle.org/

#MakingOfACoach #SpiritualAwakening #PsychedelicHealing #InnerWork #FoundersJourney #Ceremonia #PurposeDrivenLife #LeadershipHealing

Are you drifting through your calling — or building it on purpose?

Most people don’t fail because they dream too big.

In this episode, Doug Greathouse shares how he walked away from "safe success" — and followed God into something greater:

If you feel God pulling you toward more — but you’re stuck drifting — you need this conversation.

Episode 13 with Doug Greathouse — live now on The Making of a Coach Podcast.

Connect with Doug on LinkedIn: https://www.linkedin.com/in/douggreathouse/

Define your client avatar with The Profitable Christian Business: clientsforthekingdom.com

#MakingOfACoach #FaithDrivenBusiness #ChristianEntrepreneurs #PurposeOverProfit #KingdomBusiness #CoachingPodcast #JoshJurkovich

“I don’t tell my clients what to do. I give them space to figure out what they already know.” – @LynellShattls

In Episode 12 of The Making of a Coach, Lynell shares:

Whether you’re a leader, an HR pro, or just wondering “Should I stay or should I go?” — this one’s for you.

Tune in now. Your future self will thank you.

Connect with Lynell on LinkedIn: linkedin.com/in/lynellshattlscoach

Learn more or book a discovery call: LynellShattls.com

#CareerClarity #LeadershipCoaching #ExecutiveCoach #MakingOfACoach #CareerTransition #ClarityCoach 

Less doing, more being.

Dr. Martin Kettelhut spent years in academia... until one conversation changed everything.

He realized real transformation comes through listening, presence, and being — not more effort, hours, or hustle.

In this episode of The Making of a Coach, we explore:

This isn’t mindset fluff. It’s the foundation of effective leadership.

Stream now – link in comments or bio.

Connect with Dr. Kettelhut on LinkedIn: https://www.linkedin.com/in/martinkettelhut/

Grab Martin’s books: Listening Till You Disappear & Leadership As Relation (available on Amazon & Lulu)

Leadership As Relation: The Art and Science of Heart-Led Leadership : https://www.amazon.com/dp/B0D52SB6R3/ref=tsm_1_fb_lk

Listen …Till You Disappear: https://www.lulu.com/shop/martin-kettelhut-phd/listen-till-you-disappear/paperback/product-21974105.html?page=1&pageSize=4

Schedule a free clarity call with Martin: ListeningIsTheKey.com

#LeadershipDevelopment #ExecutiveCoaching #CoachingBusiness #MindfulLeadership #SelfLed #MakingOfACoach

Tired of ghosted resumes and lifeless job apps?

In this episode of The Making of a Coach, I sit down with career coach Brad Wiens from Echo Canyon Coaching to talk about:

Brad has recruited for companies like Intel, IBM, and NXP… and he’s seen what separates the hired from the ghosted.

If you’re in tech or engineering and feel stuck in a job you’ve outgrown — this is the episode that could change your career trajectory.

Episode 10 — now live.

Connect with Brad on LinkedIn: https://www.linkedin.com/in/bradwiens/

Check out Echo Canyon Career Coaching at https://go.ecccoaching.com/3-step-process

#MakingOfACoach #CareerClarity #TechCareers #JobSearchStrategy #EngineeringJobs #CareerCoaching