Making Of A Coach

Making Of A Coach

By Joshua JurkovichBusinessEntrepreneurship
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Making Of A Coach episodes

  • Your Profile Is Costing You Clients: LinkedIn Is a Pipeline, Not Social Media | Melanie Wexler

    What if the thing holding your coaching business back isn't your niche, your website, or your offer — but the fact that you're not treating LinkedIn like the pipeline it actually is?

    In this episode of Making Of A Coach, we sit down with LinkedIn coach and executive career strategist Melanie Mitchell-Wexler, who built her entire coaching business from the ground up — no plan, no savings runway, no perfect setup. Just a skill, a need, and a willingness to figure it out as she went.

    Melanie breaks down why 70-80% of jobs are never publicly posted, how to warm up an audience without spamming your connections, and the one shift that took her LinkedIn from crickets to consistent clients. Whether you're a coach trying to fill your pipeline or an executive looking to stay visible — this one's a masterclass.

    What You'll Learn:

    • Why you don't need to have it all figured out to start — and what to do instead
    • How LinkedIn works as a professional search engine, not just a social media platform
    • The difference between a LinkedIn profile and a LinkedIn presence — and why it matters
    • Why job searching and client prospecting are the exact same skill
    • The 60-day engagement strategy that outperforms posting

    Connect with Melanie Mitchell-Wexler:

    • LinkedIn: Melanie Mitchell Wexler
    • LinkedIn Rockstar Accelerator
    • Career Coaching: Find Succeed Achieve

    Making Of A Coach Podcast | Hosted by Josh Jurkovich

    Follow, subscribe, and leave a review wherever you get your podcasts.

    59 min
  • The Endurance Frameworks That Win in Sports AND Business | Sean Luitjens

    What do 38 years of triathlon, Crohn's disease, a World Championship qualification, and a SaaS career have in common? A guy named Sean Luitjens who figured out that the frameworks for winning in endurance sports are the exact same ones that work in business, coaching, and life.

    In this episode of Making Of A Coach, host Josh Jurkovich gets into it with endurance OG and Metta Performance coach Sean Luitjens — covering everything from resetting goals after a health crisis, to why the best training plan is the one you'll actually follow, to what happens in your head at hour five of a race when there's nobody left to talk to. If you're a coach, an athlete, a builder, or just someone trying to show up consistently — this one's for you.


    What You'll Learn:

    • Why 'podium or bust' is a trap — and how to reset goals without losing your edge
    • The systems-first approach to training (and why December 1st matters more than January 1st)
    • How to build a training week that survives real life — travel, family, stress, and all
    • What passion vs. persistence actually looks like at hour five of a race
    • How the frameworks of endurance athletics apply directly to business and coaching

    Connect with Sean Luitjens:

    LinkedIn: https://www.linkedin.com/in/sean-luitjens/

    Metta Performance: https://mettaperformance.com/the-metta-method/

    Metta Performance Podcast: https://podcasts.apple.com/us/podcast/metta-performance/id1847733571


    Making Of A Coach Podcast | Hosted by Josh Jurkovich

    Follow, subscribe, and leave a review wherever you get your podcasts.

    1 hr
  • You Have a Job, Not a Company: The Exit Planning Every Business Owner Needs | Len Bruskiewitz

    Most business owners spend years grinding to build something — and almost no time thinking about how to get out. Len Bruskiewitz, a Certified Exit Planning Advisor and FocalPoint Business Coach based near Boston, has spent his career fixing exactly that. In this episode, Len walks Josh through the three-step process he uses to help business owners aged 55+ understand what their company is actually worth, identify which of 40 factors are dragging down that value, and start removing themselves from the day-to-day — long before a sale is ever on the table. If your business would fall apart without you, this episode is the wake-up call you didn't know you needed.


    What You'll Learn:

    • How to tell if your business is actually ready to sell — and why most aren't
    • Why "I'll think about exiting in 90 days" is already too late (and what the right timeline looks like)
    • The 40-factor framework that reveals which levers will raise your business's value fastest
    • How the 80% Rule helps owners start delegating without the paralysis of perfectionism
    • Why post-exit purpose matters as much as the sale price — and how to plan for it now

    Connect with Len Bruskiewitz:

    Website: greaterheightscoaching.com

    FocalPoint Profile: lenbruskiewitz.focalpointcoaching.com

    LinkedIn: linkedin.com/in/lbruski

    Email: [email protected]

    Making Of A Coach Podcast | Hosted by Josh Jurkovich

    Follow, subscribe, and leave a review wherever you get your podcasts.

    50 min
  • You Can't Think Your Way Out of How You Feel: Science of Emotional Regulation | Coleman Housefield

    What if the reason your relationships keep struggling — or your success feels hollow — has nothing to do with your mindset and everything to do with your nervous system? In this episode of Making Of A Coach, host Josh Jurkovich sits down with emotional regulation coach Coleman Housefield to unpack one of the most misunderstood skills in personal development. Coleman shares his own origin story — learning to regulate himself so he could help his dysregulated daughter — and walks us through the science and practice of somatic coaching. Whether you're a coach, a leader, a parent, or just someone who's tired of reacting instead of responding, this conversation will change how you see yourself and everyone around you. Don't miss the live somatic drop-in exercise at the end — it's the real deal.


    What You'll Learn:

    • "You can't regulate your emotions with your brain. You can only regulate them with your body."
    • Co-regulation is automatic and unconscious — without awareness, dysregulation always wins.
    • Your body is perfectly designed to process emotion the moment you stop thinking and drop in.
    • Symptoms of dysregulation aren't always obvious — they show up as success without meaning, chronic offense, or playing it small.
    • Emotional regulation isn't just for broken people. If you want to build something that matters, you need this skill.

    Connect with Coleman Housefield:

    • Website: ColemanHousefield.com
    • LinkedIn: linkedin.com/in/colemanhousefield
    • Substack: colemanhousefield.substack.com

    Making Of A Coach Podcast | Hosted by Josh Jurkovich

    Follow, subscribe, and leave a review wherever you get your podcasts.

    58 min
  • You Can't Think Your Way Out of How You Feel: Science of Emotional Regulation | Coleman Housefield

    What if the reason your relationships keep struggling — or your success feels hollow — has nothing to do with your mindset and everything to do with your nervous system? In this episode of Making Of A Coach, host Josh Jurkovich sits down with emotional regulation coach Coleman Housefield to unpack one of the most misunderstood skills in personal development. Coleman shares his own origin story — learning to regulate himself so he could help his dysregulated daughter — and walks us through the science and practice of somatic coaching. Whether you're a coach, a leader, a parent, or just someone who's tired of reacting instead of responding, this conversation will change how you see yourself and everyone around you. Don't miss the live somatic drop-in exercise at the end — it's the real deal.


    What You'll Learn:

    • "You can't regulate your emotions with your brain. You can only regulate them with your body."
    • Co-regulation is automatic and unconscious — without awareness, dysregulation always wins.
    • Your body is perfectly designed to process emotion the moment you stop thinking and drop in.
    • Symptoms of dysregulation aren't always obvious — they show up as success without meaning, chronic offense, or playing it small.
    • Emotional regulation isn't just for broken people. If you want to build something that matters, you need this skill.

    Connect with Coleman Housefield:

    • Website: ColemanHousefield.com
    • LinkedIn: linkedin.com/in/colemanhousefield
    • Substack: colemanhousefield.substack.com

    Making Of A Coach Podcast | Hosted by Josh Jurkovich

    Follow, subscribe, and leave a review wherever you get your podcasts.

    58 min
  • Burned Out at the Top? Start the Journey Back to You | With Aleksei Groshenko, Global Executive & Leadership Coach

    Executive stress is real. Fulfillment doesn’t come from a bigger paycheck. And Aleksei Groshenko is helping leaders finally figure it out.

    In this episode of The Making of a Coach Podcast, I sit down with executive coach and organizational psychologist Aleksei Groshenko to unpack what’s really going on behind burnout, imbalance, and stalled leadership growth—and why the answers almost never live in your calendar.

    Here’s what we get into:

    • Why your inner child may be running your company (or hiding in the corner)

    • The real meaning of “executive presence”—and why it starts at home

    • Why fulfillment starts by lowering expectations (yes, really)

    • How personal energy management transforms team performance

    • What Aleksei teaches leaders about happiness, spirituality, and control

      If you’ve been grinding and still feel stuck, this episode’s for you.

      No hacks. Just insight, clarity, and truth from a seasoned coach.

      Listen in. Share it with the leader in your life who needs to hear it.

      Connect with Aleksei on LinkedIn: https://www.linkedin.com/in/alekseigroshenko/

      Book a clarity call: https://www.leadforward.club/individual_coaching

      #MakingOfACoachPodcast #LeadershipCoaching #ExecutivePresence #BurnoutRecovery #OrganizationalPsychology #InnerWork #SpiritualLeadership #CoachForLeaders #EnergyManagement #PurposeDrivenLeadership

      1 hr 4 min
    • Healing from the Inside Out: Psychedelics, Parts Work & True Transformation | With Clay Ickes of Psychedelic Passage

      I’ve done a lot of personal growth work in my life. I’ve hired coaches, gone to therapy, read the books—but nothing has been as transformative as the work I’ve done with Clay Ickes, a psychedelic therapist and licensed psilocybin facilitator.

      In this episode, we dive deep into:

      • How psychedelics can help break free from old emotional patterns

      • Why “no bad parts” is the key to real self-compassion

      • The process of preparation, the journey, and integration for lasting change

      • How connecting with your inner self leads to clarity, alignment, and true freedom

        If you’ve ever felt like you’re running from part of yourself—or striving endlessly to prove your worth—this conversation will hit home.

        Connect with Clay on LinkedIn: https://www.linkedin.com/in/psychedelictherapy/

        Or check him out on Instagram: https://www.instagram.com/themushroomtherapist/?hl=en

        #psychedelictherapy #selfhealing #innerwork #coachingjourney #highachievers #partswork #personalgrowth #mentalclarity #lifetransformation #makingofacoachpodcast

        1 hr 15 min
      • Write the Book That Changes Everything: Jim Woods on Courage, Clarity, and Coaching | With Jim Woods, Author & Book Coach

        Here’s the truth: there’s a book inside you.

        Not just any book—a book that changes people. A book that could open doors, build authority, and make someone say “I needed this.”

        But you’re probably overthinking it. You’re stuck in your head. And that’s where Jim Woods comes in.

        He’s a book coach and ghostwriter who’s helped dozens of leaders finally get that story out of their soul and into the world. In this episode, we talk about:

        • Why writing a book is 10% typing and 90% courage
          • The real reason people stall out on chapter 3
            • How to find your through-line—and tell your truth
              • And how to market without sounding like a try-hard
              • This one’s packed with practicals and heart. If you’ve got a message you’re called to share, this is your permission slip.

                Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimwoodspage/

                Learn more about Jim’s writing & coaching services over at his websites:

                https://jimwoodswrites.com/

                http://writepublishshare.com/

                #bookcoach #writingtips #ghostwriting #thoughtleadership #coachingbusiness #authenticmarketing #founderbrand #createyourimpact #bookwritingjourney #stopthescroll

                1 hr 4 min
              • Get Over Yourself and Press Record: Owning Your Brand on Video | With Mike Faraci of Red Button Media

                I’ll just say it—if you’re still not showing up on video in 2025, you’re leaving opportunity, brand equity, and straight-up money on the table.

                In this episode, I sat down with my good friend and video wizard Mike Faraci, founder of Red Button Media (and author of Rethink Everything), to talk about why most people struggle with video—and how to finally get over it.

                We cover:

                • Why looking and sounding "weird" on camera is totally normal (and backed by science)

                • How to remove every single ounce of friction between you and creating content

                • Mike’s crazy-effective system for getting camera-ready in under two minutes

                • Why being your real self on camera is your greatest marketing advantage

                  And yeah, we talk rucking, watch reviews, and what it means to build a business that can’t be taken away from you.

                  This one’s for anyone who’s ready to stop hiding—and start pressing record.

                  Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikefaraci/

                  Learn more about Red Button Media: https://www.hittheredbutton.com/

                  Check out Mike's book 'Rethink Everything: The Power of Video for Business and Sales': https://www.amazon.com/Rethink-Everything-Power-Video-Business/dp/B0FF24MTJ9?ref_=Oct_d_onr_d_3563_7&pd_rd_w=D8MgR&content-id=amzn1.sym.ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_p=ef6f06ea-36e0-4e0f-9535-627c4ba3aa58&pf_rd_r=Q11DFB9NPF0FVWM6V52K&pd_rd_wg=Tk7Lw&pd_rd_r=c1a81d2e-c38c-42ba-8900-c117ce3ef57f&pd_rd_i=B0FF24MTJ9

                  #videomarketingtips #contentcreation #coachlife #authenticmarketing #digitalpresence #branding #founderlife #entrepreneurmindset #socialmediastrategy #stopthescroll

                  1 hr 21 min
                • The Truth About Financial Coaching: Why Most Financial Advice Fails the Middle Class | With Uzrad Lew of YOUNITY

                  For Coaches, Entrepreneurs, and Anyone Living Paycheck to Paycheck:

                  What if your money problems aren’t about money at all?

                  In this episode, I sat down with Uzrad Lew — former Israeli intelligence officer, investment banker, and founder of YOUNITY — to unpack why America’s middle class is collapsing… and what he’s doing to stop it.

                  This isn’t another budgeting app.

                  It’s a ground-up revolution in financial coaching, driven by AI and rooted in soul-crafting.

                  Episode Highlights:

                  • Why most financial literacy tools fail — and what actually works

                  • The MRY Method: “Meet the Remarkable You” through real financial self-awareness

                  • How trauma, identity, and money are more connected than we think

                  • The one motto that shaped Uzrad’s coaching: “The difficult will be done immediately. The impossible will take a little longer.”

                  • A behind-the-scenes look at YOUNITY’s AI platform and how it acts like a guardian angel for your money

                    If you’ve ever felt stuck, stressed, or sold out by the system —

                    This conversation will challenge everything you thought you knew about wealth, purpose, and what freedom really costs.

                    Episode 18 with Uzrad Lew is live now!

                    Connect with Uzrad on LinkedIn: https://www.linkedin.com/in/uzrad-lew-a9ba1816/

                    Check out YOUNITY: https://www.younity.love/

                    #MakingOfACoach #FinancialCoaching #MiddleClassCrisis #JoshJurkovich #UzradLew #YOUNITYAI #SoulCrafting #FinancialFreedom #PurposeDrivenWork #CoachingPodcast

                    1 hr 43 min

                  About Making Of A Coach

                  From the publisher's feed

                  Welcome to THE MAKING OF A COACH PODCAST, hosted by Joshua M Jurkovich. Our mission is to inspire millions to live better, achieve more, and realize their dreams. Whether you’re a personal…