In an era where technology continuously reshapes business operations, payroll remains a challenging area for small businesses, especially as embedded solutions become increasingly popular. Gusto is at the forefront of transforming payroll into a seamless, embedded experience that supports the unique needs of small business owners.

On this episode, Tomer London, Co-Founder and CPO of Gusto, talks to host Rex Salisbury, Founder and General Partner of Cambrian, about Gusto's journey into embedded payroll, scaling through partnerships and the unique challenges of compliance and user experience in the fintech landscape.

Key Takeaways:

(03:02) Gusto’s early vision for embedded payroll and waiting for market readiness to capitalize on it.

(06:00) Gusto’s unique focus on creating a "modern delightful payroll" experience.

(13:36) Strategic timing behind launching embedded payroll, in line with industry trends.

(19:58) Challenges in small business payroll, highlighting complex regulatory requirements.

(22:32) Key partnerships, such as with JPMorgan, that amplify Gusto's reach and scalability.

(27:35) Dedicated “zero-to-one” teams that enable Gusto to innovate while scaling.

(41:10) A partner-focused approach in onboarding enterprise clients to Gusto’s embedded payroll.

(46:53) Three principles for product design: functional, intuitive and delightful user experiences.

Resources Mentioned:

Tomer London -

https://www.linkedin.com/in/tomerlondon/

Gusto | LinkedIn -

https://www.linkedin.com/company/gustohq/

Gusto | Website -

https://www.gusto.com

Rex Salisbury -

https://www.linkedin.com/in/rexsalisbury/

Cambrian | Website -

https://www.cambrianhq.com/

Collective -

https://www.collective.com/

CleanCloud -

https://clean.cloud/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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