Behind the Toolbelt

Making Positivity Louder: The Path to Hometown Heroism


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Tim Brown shares his journey of writing "How to Become a Hometown Hero" and reveals strategies for building legendary status in your local community through marketing, leadership, and service. The conversation explores deep insights about creating impact while scaling a business effectively.

• Creating a book that captures marketing wisdom while transitioning to an executive leadership role
• Making "positivity louder" by intentionally counteracting negativity on social media
• Evolving leadership styles as businesses scale beyond $7-10 million
• Documenting processes through SOPs to enable growth and continuity
• Empowering team members to make decisions rather than bottlenecking operations
• Changing your mindset from doing every task to strategically leading leaders
• Building community impact through charitable giving and volunteering
• Finding balance between working in and on the business as you scale
• Implementing "who not how" thinking to focus on strategic leadership
• Recognizing that the greatest legacy comes from how you make people feel

Tim's book "How to Become a Hometown Hero" is available August 1st at hometownherobook.com, with both print and audio versions. The audiobook includes voices of the featured experts at the end of each chapter.


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Behind the ToolbeltBy Ty Backer