Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps to Extraordinary Retail Success. They talk about face to face retail and how important and valuable it is to create connections with consumers. And we also talk about as a owner, you should be on the floor being a front line ambassador and analyzing customer experience. And find out how your valued customers and/or guests may be your answer to better sales employees.