In this episode, the conversation revolves around the challenges and strategies of social media marketing, particularly for women entrepreneurs.

We discuss the importance of community, the need tosimplify marketing, and the role of AI in the industry. We share personal experiences of overcoming obstacles in entrepreneurship and emphasize the significance of staying grounded amidst the chaos of the online world.

Practical advice is offered for building confidence online and connecting authentically with audiences.

Takeaways

• The importance of community and support for solopreneurs.

• Simplifying marketing can lead to better results.

• AI can enhance marketing but cannot replace humanconnection.
• Building confidence online takes time and practice.
• Understanding your values is crucial for business success.
• Creating safe spaces online helps maintain mentalwell-being.
• Easing into social media presence can reduce anxiety.
• Engagement is key to effective content creation.
• Overcoming challenges is part of the entrepreneurialjourney.
• Connection with your audience is more important than going viral.

"AI is never going to replace you."

"You don't need to go viral. You need to connect."

Chapters: 

00:00 Introduction to Social Media Marketing Mindset

02:57 The Importance of Community and Support

05:58 Overcoming Challenges in Entrepreneurship

09:00 Staying Grounded in a Chaotic Online World

12:08 Strategies for Building Confidence Online

15:00 Navigating Marketing and Sales

17:50 The Role of AI in Marketing

20:45 Starting Over: Embracing New Beginnings

24:00 Connecting with Your Audience

What really changes when you start believing in yourself again?This episode of Making Sense of Social Media Marketing Mindset dives into the mindset shift that happens the moment you stop doubting your worth and start taking bold, faith-fueled action.Hi, I’m Lorri Klassen—Your Marketing Mentor—and I’ve been right where you are: questioning everything, wondering if I still had it in me. This episode is part encouragement, part truth serum, and all about unlocking the momentum that comes when you finally say, “Yes. I believe in me.”!💌 Ready for weekly confidence boosts, strategy tips, and encouragement?Sign up for my free newsletter and let’s build your business (and your belief) together: http://yourmarketingmentor.online/contact/

Ever feel like you’re faking it when you show up online?

Same, my friend of the internet. In today’s episode of Making Sense of Social Media, Marketing Mindset, I’m peeling back the curtain on what it really feels like to “show up with confidence", especially when you feel like a total fraud inside. I’ve battled self-doubt for years.

But here’s the truth: Confidence isn’t a prerequisite for visibility, it’s something we practice, not something we perfect. If you’re waiting until you feel confident to create content, hit record, or put yourself out there … this one’s for you. 💖

🎁 Grab my FREE Video Confidence Checklist and take the guesswork out of showing up on camera: https://www.yourmarketingmentor.online/checklist

🔔 Subscribe for real talk, social media encouragement, and tech help (without the overwhelm).

💬 Leave a comment: What one BRAVE action did you take this week with your marketing that you did NOT feel ready for? How did that make you feel?

These 3 truths changed EVERYTHING for me as a 50+ woman in business.

👑 A mindset of acceptance

👑 Being STUBBORN for myself

👑 Realizing that if sharing my story can help even 1 person, then that's a privilege

If you're nodding along, you’re my kind of woman.

Please visit https://www.yourmarketingmentor.online/coaching for my different coaching packages.

The Power of Starting Over: How to Pivot Your Social Media Strategy for Maximum ImpactWelcome to Season 2 of Making Sense of Social Media!In this heartfelt episode, I'm getting real about starting over; what it looks like, how powerful it can be, and why it's never too late to reinvent your life or your business.I'm Lorri Klassen, Your Marketing Mentor, and today I’m sharing part of my own journey because yes, I’ve been starting over in every way imaginable. If you’ve ever felt stuck, scared, or unsure if you can rebuild from where you are, this one’s for you.Leave a comment if you’re on your own fresh start journey; I want to cheer you on!

Want support? Join my free newsletter and let’s grow together: https://yourmarketingmentor.online

Don’t forget to subscribe for weekly wisdom, strategy, and encouragement.

This week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before.

I hope you love this episode as much as I do!

Your Marketing Mentor, a group coaching program I have, begins May 2, 2024! If you are looking for comprehensive and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online.

This week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/].

Luke and I have a great discussion about brand, messaging, and what it truly takes to win over your audience and turn them into raving fans and eventually clients and customers. This is SUCH a great episode, I know you're going to love it!

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My group coaching program, Your Marketing Mentor, begins May 2, 2024! If you are looking for affordable, comprehensive, and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online.

This week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he was an absolute pleasure to interview.I hope you get as much out of this as I did!

This episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. The most important message of all from this episode is that it's about Human Connection that matters most.

Connect with Jarrett through his website at: http://superserve.me.

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When you’re looking for a safe space that offers guidance, teaching, coaching, accountability, and deeper connections with other small business owners just like you, come learn about my 6-week digital and social media marketing group coaching program called Marketing Mentor. Say goodbye to merely blending in and start standing out on social media without feeling afraid or intimidated. The next onboarding date is May 2, 2024.

👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024

Chad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media!