Making Sense of Social Media Marketing Mindset

Hey friend of the internet, today I want to make you aware of what to expect when hiring a social media professional.

There's a LOT OF NOISE out there today in this landscape of social media marketers, and a lot of fluff. Not everyone is who they say they are. That's why I'm making this video, so you know what to ask for, and what sorts of expectations you can have.

There are many MANY layers to quality social media marketing and management and I encourage you to be aware and do your research/homework.

There ARE a lot of great agencies out there, just be aware of the ones making outrageous promises of something that maybe isn't even that important (like 10's or 1000's of followers).

I'm just hoping to shed some light into this dark corner is all. I wish for you GREAT success in finding your perfect solution provider!!

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Want more? Get my Social Media Marketing Strategy for 2019 for FREE at 👉 https://bit.ly/2XIijzE

Come join us in Making Sense of Social Media 👉  https://www.facebook.com/groups/successfulsmmarketing/

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FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? Don’t feel bad, you’re not alone. 

In this video I’ll break down four ways on how to get better social media engagement through your Facebook marketing, without using Facebook ads or Facebook engagement bait. Facebook organic reach is not dead, I’ll prove it to you through explaining the Facebook algorithm. 

For even more ideas and guidance on social media strategy, get my free PDF download called “social media strategies every business owner needs for 2019” the link is right here! 👇

https://mailchi.mp/54585c970a38/socialstrategy 

Also, if you want to join a community of business owners just like you, I have a Facebook group where I drop up to date social media trends, tools, and tricks to help you navigate this often-tricky space. http://facebook.com/groups/successfulsmmarketing/ 👈

And so it was, Social Media Marketing World 2019 is now a thing of the past; I'm sure planning efforts of SMMW 2020 are well underway.

I'd like to share with you my three main takeaways from all of the live broadcasts, podcasts, and blog posts I read surrounding this annual "mecca-like" event for social media marketing professionals.

Video. Period, end of sentence. It's a must-do activity in your social media marketing strategies.

Authenticity. This may make your video marketing efforts a little easier because, quite frankly, gone are the days of backdrops, expensive lighting and sound equipment. A lot of today's video marketing consists of very real, raw footage where business owners and brands are just being PEOPLE. Let that sink in for a minute. People, just being themselves, is what converts in today's social media marketing.

Lastly, stop being everywhere if that doesn't serve you. I go into this in more detail in the podcast, but if Twitter isn't your thing, and your ideal client or target marketing isn't on Twitter, then don't Tweet! This is a massive shift for me, but it truly does make sense! And at the end of the day, that's what matters; making sense of social media!

If you are looking for some social media marketing training visit www.lorriklassen.com. If you are seeking social media management or strategies, www.klassenmarketing.co is where you want to look for more details.

I touched on confidence in last week's podcast, referencing that if you're not confident enough in your abilities or in your business choices then that very well may be a reason why you're not eager to learn how to use social media marketing to the best of your ability and towards your ultimate success!

This week I go a little bit deeper, and get somewhat personal with you, on my OWN confidence journey. A lot of what you see and hear has been LEARNED. I am not a naturally confident person, but recognize that if I want to achieve my goals, I need to figure out a way to be confident, so I've learned.

I reference Teri Holland on Instagram where she says (something like) imperfectly done is better than perfectly not done. 

Confidence is one of your main success ingredients. If you HAVE the confidence, you can achieve anything. If it's training or a strategy you need, please visit www.lorriklassen.com or www.klassenmarketing.co for more details on how I can help.

Today I share with you why social media marketing strategies are like a VERY sharp ax, and why you need to be focusing on them more intently. Trust me, I'm speaking to myself as much as you as I fall off this wagon from time to time myself. At the end of the day, we should be doing everything we can to make the most of our social media marketing, and a great strategy will help you get there! Download my FREE Content Calendar [click here] and check out my full Social Media Marketing training program at lorriklassen.com. I know you'll love it!

Every social media specialist is telling you video, video, video! I know, because I am too!

In this, my very first podcast episode of Successful Social Media Marketing, I'm giving you some practical advice on why videos are so important, and some tips that will hopefully make creating them a little easier.

If you are seeking help with your social media marketing please check out my training program, Social Media Marketing that Makes Sense, at www.lorriklassen.com.