In this episode of The Tactical Empire, Jeff Smith and Shawn Rider break down how business owners can make smarter business decisions without spreading themselves too thin. They discuss the dangers of chasing projects just because you can, the importance of ROI, knowing your ideal client, and how to filter opportunities through time and perspective.

Learn why having the skill to do something doesn’t always mean it’s the right move, how to stay focused as a visionary entrepreneur, and strategies for balancing new ideas with the core business that got you here. Perfect for business owners, founders, and ambitious entrepreneurs who want to grow smartly while avoiding wasted effort.

[00:00] Intro – Jeff Smith welcomes Shawn Rider

[00:17] Talking about personal skills we wish we had

[02:25] Shifting to business: Not every ability should be pursued

[04:02] Examples of wasted business spending and chasing ROI

[07:57] Visionary entrepreneurs and the “squirrel brain” problem

[11:21] How to filter opportunities before jumping in

[12:26] Can you see yourself doing this role in 3 years?

[14:37] The importance of unbiased third-party perspective

[15:33] How to reach Jeff and Shawn – IG, Facebook, YouTube