Most entrepreneurs know they need technology to grow. Very few know how to evaluate it, buy it, or make it work for their business. Tech Translator exists to close that gap.

Keith Daser talks with Paisley, founder of Tech Translator, about her mission to empower entrepreneurs by demystifying technology. The problem, she argues, is rarely the technology itself — it's the translation layer between what a business actually needs and what the software market is trying to sell them.

Topics covered:

• Why technology adoption fails for most small businesses — and what to do instead
• How to evaluate software without a technical background
• What founders get wrong when they treat technology as a solution rather than a tool
• Building a business around tech literacy and enablement
• The future of accessible technology for entrepreneurs
• What it means to be a tech translator in today's business landscape

Find Paisley at:
https://www.linkedin.com/in/paisley-churchill/
https://www.techtranslator.ca/about

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com