This week's guest is Brian Anthony.  Brian  was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space.

In this episode, he and Dave talk about:

• The early days of retail media and how far it’s come
• What makes great creative (hint: simplicity, alignment, and execution)
• How to bridge the gap between brand and retailer voice
• Why data is only as good as the creative that brings it to life
• Tips for streamlining approval workflows and avoiding late-stage breakdowns
• What every brand should be asking before launching a campaign

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker